Yes, you “heard” right! Two FULL days of SEO training from yours truly, coming soon to a city near you — or not, if you don’t live near Las Vegas, Chicago or Washington DC ;).

This is truly a first. In my 14 years since founding Netconcepts, I have yet to run this long of, and in-depth of, a public SEO workshop. Until now!

Brought to you by the American Marketing Association, as part of their excellent “Training Series”.

It will hit Las Vegas February 23rd & 24th, Chicago March 10th & 11th, and Washington DC April 21st & 22nd.

In the two days I intend to cover the following topics in some depth:

  • Anatomy of a Search Engine — Spiders, Indices & Algorithms, Market Share & Trends
  • Inside the Head of the Searcher — Searcher Behavior & Intent
  • Hands-on Keyword Research & Keyword Portfolio Management
  • SEO Copywriting — Optimizing Your Content
  • HTML Optimization — Make Your HTML “Sing”
  • Search Friendly Site Architecture, Design, Navigation & Internal Hierarchical Linking Structures
  • Technical Optimization — URLs, Redirects, Tracking Parameters, Flash, JavaScript/AJAX and more
  • Link Building — Tools & Tactics for Acquiring Valuable, Relevant Links Sustainably
  • Social Media Marketing –- Leveraging Online Communities to Create Links & Buzz
  • Paid Search Fundamentals & Achieving Synergies with SEO
  • Search Analytics — Metrics that Drive ROI
  • Tools of the Trade — The Essential Tools & Resources for your SEO & Paid Search Toolkit
  • Vertical Search — Local Search, News Search, Product Search, Image Search, Video Search, Blog Search, Mobile Search
  • Worst Practices — Beyond the “Best Practices” to the Dark Side of “Black Hat” Spam & Other Deadly Mistakes
  • Site Clinic & Interactive Site Reviews — Apply Your Knowledge by Auditing Fellow Attendees’ Websites

Want more details or to register? Head over to MarketingPower.com.