The Science Of Scoring Your SEO
This article was originally published under Search Engine Land. SEO is an art. (Hence, the name of my and my co-authorsโ brand new book, The Art of SEO). Crafting copy that sells, as well as ranks, is an art. So is link baiting. But SEO is also a science. Crafting rewrite rules, robots.txt directives, and […]
SEO Report Card: Moodswingsonthenet.com Offers Retro Fashion, Retro SEO
This article was originally published under Practical Ecommerce. Our โSEO Report Cardโ for this month is Moodswingsonthenet.com. The CEO of Moodswings, Elizabeth Bighorse, requested this review, and she told us that the company has just finished a re-launch of its โmultiple sales channelโ site. Moodswings focuses on urban, rockabilly, tattoo and alternative styles and seeks […]
VIDEO: Learn from Shoemoney, my daughter, Duane and Steve (oh, and me too!) how to monetize your blog
I’m in NYC for SMX East which starts tomorrow and I’m really looking forward it. But I’m also gearing up for Blog World Expo in a couple weeks. That’s because my daughter Chloe Spencer, the Neopets blogger, is going to be speaking there on a panel called “Are You Getting The Most Money Out Of […]
The Intersection of Social Media and SEO
I just got off the panel on The Future of Search at Search Engine Strategies San Jose. There was a bit of discussion about social media and whether SEO will still be relevant if users are spending their online time inside of social networks like Facebook and YouTube. The consensus from the panel was that […]
Want Google rankings? Build up your links!
This articleย was originally published under Multi-Channel Merchant. You probably know there are three โpillarsโ of search engine optimization: content, architecture and links. You optimize your content based on the keywords that are popular with your target audience, you create a site architecture that is conducive to high search rankings, and you attract inbound links that […]
10 Last-Minute SEO Tips For Holiday Shopping Season
This article was originally published under Search Engine Land. The holiday shopping season is coming up fast. Donโt worry, thereโs still time to do some quick-turnaround SEO that can have an impact on your natural search traffic (and resulting revenue!) in time for Black Friday and CyberMonday. For many online retailers, November and December are […]
