โThin Slicingโ, a Powerful SEO Tactic
In my Search Engine Land column last week, I describe a powerful SEO tactic that we at Netconcepts call “thin slicing”. The term originally comes from Malcolm Gladwell (as used in his best seller Blink) and has no origins in the online world. Gladwell uses the term in the context of “rapid cognition”; where one […]
Ferrit, RIP
New Zealand comparison shopping engine Ferrit is no more. They blew through an incredible amount of money, had their day in the sun, and now they are gone. I’m sad about that. Not because they were a past client of Netconcepts (back when they had money). But because they were a comparison shopping engine that […]
Roomba Rider
Ending the week with such a deadly serious post (after all I was talking about your mortality), I thought I’d better lighten the mood a bit. Enjoy… Roomba robot vacuum? Check. Cat? Check. Roomba-riding cat? Doh! I want one of them! (watch the vid) Maybe I can teach Hazel to ride my Roomba. I’ll have […]
Reading this book could save your life
The China Study has to be the most important book I’ve ever read. (Yes, even more than Getting Things Done, and many of you long-time readers know I’m a HUGE fan of that book!) I appreciate good science, especially good biochemistry (after all, I do have a Masters in Biochemistry), and The China Study has […]
Optimizing A Large-Scale Web Site? Do The Two-Step
This article was originally published under Search Engine Land. The need for keyword research is pretty much a given. But applying that research on a massive scale is where things usually break down. If youโre dealing with 100,000 web pages, you donโt have time to touch every page. How can one do this scalably? The […]
SEO workarounds for Country Selectors as the Home Page
On my first visit to EMC.com last week, I thought to myself “Uh oh, that’s not going to be good for their SEO”. It was a country selector. The only content on the page was a long list of countries. No keyword-rich copy. No keyword-rich links. But then I took a deeper look. I did […]
2 Days of SEO Training from Yours Truly!
Yes, you “heard” right! Two FULL days of SEO training from yours truly, coming soon to a city near you — or not, if you don’t live near Las Vegas, Chicago or Washington DC ;). This is truly a first. In my 14 years since founding Netconcepts, I have yet to run this long of, […]
Crass Marketing Campaigns: Do They Work?
This isn’t a rhetorical question. i truly want to know! Do crass, “low brow” marketing campaigns like this real piece of… umm… work ๐ from Domainz (the official -and at one time, only – domain registry for New Zealand and their .nz domain space) actually bring in respectable response rates despite unrespectable theme, copy, or […]
Do-it-yourself SEO
This articleย was originally published under Multi-Channel Merchant. Can you do your own search engine optimization? Absolutely, but bear in mind that it’s easy to get it wrong, or to leave lots of money on the table.For starters, you must be well schooled on SEO โ from the โbest practicesโ to the technical nuances. You also […]
