Kids are exasperating
Being a parent, sometimes the going gets rough. Particularly when you’re dealing with teenagers. Ya know what I’m talking about? Parenting experts don’t call it the White Water Rafting Years for nothing. Last week was one of those weeks from Hell. *sigh* Hopefully it isn’t anything that a little “tough love” won’t fix though. Of […]
Marketing on a Shoestring Budget โ Steve Spangler Interviewed
At ACCM 08, WebProNews interviewed Steve Spangler – the science teacher turned catalog company CEO/Emmy award winner/keynote speaker/toy inventor. In the interview, Steve talks about how his Mentos + Diet Coke experiment turned into a YouTube sensation and how he was able to leverage it for his own marketing purposes. Steve is a client of […]
The Danger of Overusing Social Media Guerrilla Tactics
I’d like to add some additional context to my last post on Social Media Power User “Hacks”. In that post I provided some power user tips for social media marketing and optimization. These power user tips are meant to augment or supplement the necessary prerequisites of creating great content, being a valuable member of the […]
Social Media โHacksโ (at SES Toronto)
Here in Toronto, I just finished my presentation on the Social Media Success panel. I shared some “hacks” for some social sites and services — and when I say “hacks” — I mean in the good sense of the word, not the evil sense. In other words, the way that the book publisher O’Reilly uses […]
Getting Authoritative Online Mentions (SES Toronto)
I’m here at SES Toronto. It’s been a crazy last few weeks, with SMX Advanced, then Internet Retailer, and now SES Toronto. I came in late to the session “Beyond Linkbait: Getting Authoritative Online Mentions”, so I only have notes from Jim Hedger‘s presentation. Here are Jim’s main takeaways: The fastest path to prominence is […]
SMX Advanced: Black, Blue, And Read All Over
This article was originally published under Search Engine Land. Learning is a fundamental and highly adaptive function in human beings. More than any other species, humans are designed to be flexible learners and active agents in how we go about acquiring knowledge and skills. Yet much of what people learn happens without any formal instruction. […]
Good SEO Client Communications
Following up the previous post about SEO reporting to clients, another major part of over-delivering to clients is how you communicate with them. Every time you send something to a client, you need to be crystal clear on the following two points… First, you need to tell them what you are sending them and why. […]
Under Promise, Over Deliver
Probably one of the best pieces of advice I can give for anyone selling in any field, especially SEO, is to always under promise and then over deliver. A very quick way to impress a client, ensure client retention, and promote referrals from them is to promise them a mule and give them a stallion. […]
Anatomy of an SEO Crisis
One of my duties at ACCM 2008 in Orlando was to host a table at “Lunch with the Experts”. The table’s stated topic was one Netconcepts specializes in — SEO for large-scale ecommerce sites. Most of the table’s discussion revolved around two representatives from a company in a true SEO crisis. Their product pages were […]
