ACCM 2008: Improving Conversion from SEM Traffic
Another great search marketing session at ACCM 2008 was “Conversion is your secret weapon,” given by Wine Enthusiast’s VP of marketing Glenn Edelman and The Rimm-Kaufman Group’s Larry Becker. The first part of the session concentrated on in-depth ways of determining advertising ROI and effectiveness. The general advice that Web marketers get on this subject […]
Social discourse
This article was originally published under Multi-Channel Merchant. The easiest way to build a community around your brand is to create a dialog with your customers. If Web 1.0 was a monologue or broadcast, then Web 2.0 could be summarily described as a dialog, or narrowcast. Social media is just one aspect of Web 2.0, where different […]
