Stephan Spencer's Scatterings

The Scattered Wisdom of a scientist turned web marketing virtuoso

January 2008
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Vote for Your Favorite SEO Article!

I am very honored and humbled to see that two of my articles were nominated for a SEMMY (The Year's Best Posts in Search Engine Marketing). In the category of SEO category for the 2008 SEMMY Awards, my article on Search Engine Land was nominated, "Scu… more »
Posted by Stephan Spencer on 01/25/2008 | Permalink

Comments (1)| Comments RSS | Filed under: Search Engines, Shameless Self-Promotion            

Deconstructing Google snippets

Most SEOs think the path to better snippets is writing a compelling, keyword-rich meta description tag. But that's only part of it. Meta descriptions aren't going to help your rankings, but it's worthwhile spending time on them because they can -- an… more »
Posted by Stephan Spencer on 01/18/2008 | Permalink

Comments (3)| Comments RSS | Filed under: Search Engines google snippets, meta description, snippets            

My Interview with Chris Alan, SEO Manager at Expedia.com

Late last year I had the pleasure of interviewing Chris Alan, a true SEO veteran and head of SEO over at Expedia.com. Chris was one of my fellow speakers at the AMA Hot Topic: Search Engine Marketing conferences I chaired in Seattle and Boston last Fall.… more »
Posted by Stephan Spencer on 01/15/2008 | Permalink

Comments (0)| Comments RSS | Filed under: Search Engines, Online Retail expedia, online retail, seo