Coverage of SES San Jose: Search Algorithms, The Patent Files
I attended the “Search Algorithms: The Patent Files” session first thing this morning. The panelists were Rand Fishkin, CEO of SEOmoz.org, Ani Kortikar, Founder and CEO, Netramind, Dr. E. Garcia of Mi Islita.com, and Jon Glick, Senior Director of Product Search, Become.com. My favorite presentation was from Jon. He was not overly technical (Dr. Garcia […]
Google and the freshness factor
It makes intuitive sense that stale web pages that haven’t been updated in a long time and haven’t garnered any new inbound links of note in a long time will not be looked on as favorably by Google. Indeed, Lawrence Deon makes a case for this in his analysis of a Google patent (filed 12/31/03) […]
Synopsis of key findings from the CyberSource study on online fraud
Some interesting findings in the CyberSource 2006 Online Fraud Report: Chargebacks accounted for less than half of fraud losses The rate of fraud associated with international orders is twice as high as the overall average Merchants reject international orders at a rate three times higher than the overall average An estimated $2.8 billion in online […]
Web 2.0 Isnโt Friendly to the Search Engines
Two of the most popular Web 2.0 interactive elements, Asynchronous JavaScript and XML (AJAX) and Flash, might be great for customers and a fresh experience on many sites, but they are inherently unfriendly to the major search engine spiders. In my article on Search Engine Land entitled, “The Search Engine Unfriendliness Of Web 2.0” I […]
Are You Spending Your PageRank Wisely?
On Thursday, my article Sculpting Your PageRank For Maximum SEO Impact was published in Search Engine Land. In it, I describe the SEO technique of distributing the PageRank you have garnered in a strategic manner, so that the most important pages on your site get a larger slice of PageRank than your inconsequential pages (e.g. […]
Sculpting Your PageRank For Maximum SEO Impact
This article was originally published under Search Engine Land. If you are a large online retailer, youโre looking at thousands upon thousands of pages that have the opportunity to get crawled and indexed in the SERPs (search engine results pages). Youโre also looking at near infinite choices for how you interlink all those pages. Out […]
Video Tutorial: Balancedlifeproducts.com
Early, in January of 2006, I had given a site called “Balancedlifeproducts.com” an in-depth web critique at their request. Through the critique, I found that they had a number of issues ranging from no attention to inbound links and PageRank to poor keyword choices and title tags. I decided to revisit their progress, by reporting […]
Microsites: SEO Pros and Cons
In my article on Search Engine Land, I talk about how microsites can help your company. To give you a good example, I address a microsite that my company, Netconcepts, built for Countrywide called Credit Demystified implementing a tag cloud and tag pages that boosted the Google page count to 1,100. In this quote, I […]
Website Critique: Beachaudio.com
One of the types of articles I write is a website critique, or SEO Report Card, on Practical eCommerce. In a recent SEO report card, I talked about an IR 500 site called “Beachaudio.com.” Here’s a little bit about what I had to say for this critique: Ranked 359 in the Internet Retailer 500, and […]
