Last-Minute Holiday Tips for Online Retailers
Whether you own a small, online shop or a large retail site, you’re probably scrambling to get some last-minute things done to gear up for a successful holiday season. In my article at CNet, I go into some great last-minute tips to help you achieve the success you want online. One of the tips I […]
How the Words “Click Here” Can Hurt Your Rankings
Whether you post on blogs or run a website, at some point or another you’ve probably come across anchor text that reads, “click here.” Every time you add anchor text with words like “here,” “more,” or “this,” you are sending a message to the search engines that that simple word is what your link is […]
Managing your Site Links in Google
Do you know what site links are? Site links are the additional links to a site that occasionally appear below the listing. I had written about The Planet, in a blog post on CNet. Their additional results in the Google SERPs are a great example of site links, and help increase the chances that a […]
Why Companies Should be Nice to Bloggers
We all know that blogging can be a powerful tool for many reasons, and here’s another one to add to the list. Blog posts that praise a company’s excellent customer service, or denounce them for being horrid, can rank so well in the SERPs it falls right beneath a company’s website. One story that comes […]
Apologies and Thanks
Hi everyone, I just wanted to thank everyone for staying tuned to my blog. Lately, I’ve been very focused on blogging and writing articles. I’d like to make up for lost time by writing a series of posts that will cover many of the topics I’ve been addressing on places like CNet: Searchlight, Business Blog […]
Good Progressive Enhancement is Great for SEO
Progressive enhancement, a “sister” to graceful degradation, is often talked about in web design circles right along with other technical topics like JavaScript, Flash, Ajax, and basic applications of CSS. While it may not be easy to understand what these technical functions are, not using them results in poor visibility. Blank pages, that both search […]
SEO Report Card: 877MyJuicer.com
This article was originally published under Practice Ecommerce. Andrew Casey, founder and CEO of 877MyJuicer.com, asked for an “SEO Report Card” for his site. As always, I’m happy to oblige. Andrew started this business in 2004 by selling juicers on eBay. Over the past 6 years, he has grown his startup into a million dollar […]
