SEO: Heads or (Long) Tails?
This article was originally published under Practical Ecommerce. Search engine optimizing for the “Long Tail” is fundamentally different from optimizing for the head. Therefore, it’s important to initially point out that the strategies and tactics for “Long Tail” SEO are more automated and extensible than for traditional SEO. What is “Long Tail?” For those unfamiliar […]
Twelve SEO Mistakes Most Bloggers Make
This article was originally published under Search Engine Land. Since I’m speaking this week at Search Engine Strategies on the topic of SEO through Blogs and Feeds, it seems fitting that this issue of “100% Organic” be related to blog optimization. Even the top SEOs make mistakes with their blogs (and yes, I make some […]
Wacky Viral Marketing
With the glut of online marketers and the holiday season gearing up, many businesses are having a hard time getting your attention. Enter the world of the weird, the wacky, and the downright crazy to make you go “Hmmm…” Have you seen the “Mentos Intern”? You can order lunch, chat, watch a live feed while […]
SEO Report Card: VeganStore.com
This article was originally published under Practical Ecommerce. Veganstore.com, operated by Pangea Vegan Products, is a site after my own heart. As a recently turned vegetarian (as of a year ago), I’m definitely in the target market. Too bad it’s unlikely I would have discovered the site. That’s because I’m not strictly vegan, and the […]
What are Your “Must Attend” Conferences?
Now that I’m back full-time in the US, it’s not such a chore to get to conferences. I can even attend conferences that I’m not speaking at, which is something I seldom (if ever) did in the 8 years I lived in New Zealand. Yet it can be an excellent opportunity to connect with really […]
Matt Cutts Live from WordCamp
Courtesy of One Man’s Blog, you can now watch Matt Cutts’ presentation at WordCamp. Whitehat SEO tips for Bloggers
Sage Advice to Webmasters and SEOs from a Google Support Engineer
This article was originally published under CNet. Recently I had the chance to sit down with Maile Ohye from Google in this podcast interview (6 MB, 25 minutes). Maile is a Senior Support Engineer on Google’s Webmaster Central team. I got to know her at the AMA Hot Topic: Search Engine Marketing conference, where we […]
SEO Report Card: Republicatrading.com
This article was originally published under Practical Ecommerce. Founder Rafael Jimenez of NYC-based Latino and multi-ethnic men’s streetwear brand Republica Trading Co. volunteered to have his site reviewed. That was a good call because the site misses the mark when it comes to SEO in some key areas. Before even loading the home page, I […]
Forget babysitting and paper routes, teen turns to SEO
This article was originally published under CNet. At the BlogHer 2007 Conference in Chicago last weekend, I was a proud dad, on-hand to support my daughter, Chloe, who presented her “Ultimate Neopets Cheats Blog” success story to a packed audience of bloggers, online marketers, and SEO enthusiasts attending the Professional Blogging: Ways and Means session. […]
