Web 2.0 productivity
One of the most inspiring sessions at Web 2.0 Expo last week was “Mastering the Low-Information Diet” by entrepreneur Tim Ferriss. Tim is author of the book The 4-Hour Work Week. (Yes, it’s true, he spends only 4 hours per week running his 2 businesses.) The session was part of the “Ignite” evening of lightning-round […]
Open APIs: Free content for SEO, just add water
Having a large content-rich website makes life a lot easier when it comes to SEO. Particularly if you’re trying to rank well in Google for a range of different keywords. APIs (Application Programming Interfaces) to the rescue! “Mash up” multiple APIs together and voila! — unique content. HousingMaps was one of the first and most […]
For Microsoft, thereโs always the โnuclear optionโ
I just had a very enjoyable dinner with my colleague Alan Rimm-Kaufman, founder of paid search firm, Rimm-Kaufman Group. We always have such thought-provoking conversations whenever we meet up. This evening was no exception. At one point our conversation turned to Microsoft. What can they do about Google and Yahoo eating their lunch? Microsoft has […]
Coolest new web analytics tool youโve never heard of
One of the 5-minute “lightning round” sessions at Web 2.0 Expo on Sunday night was the folks from Nitobi demoing their brand new Robot Replay technology. All I have to say is… WOW!! Every one of you readers HAVE to go check this tool out. It is a free beta, so there is no excuse […]
Does your brand have what it takes to go viral on YouTube?
Success on YouTube is as much about effectively tapping the social network as it is about the content. Brand-building viral videos such as the ones I blogged about recently only happen if the conditions are right. If you don’t follow MarketingProfs, you may not have seen that my article “How to Market on YouTube” came […]
Badges, gadgets and widgets = Link bait!
I’m here at the Web 2.0 Expo. Sat in on the session today “An Overview of Badges and Widgets: The Fast Rise of Viral Web Parts”. Before I get into the content of the session, I have just a couple of remarks. These come from me and not from the session presenter… Badges and widgets […]
SEO: Google Cracks Open Its Black Box
This article was originally published under Practical Ecommerce. Wouldnโt it be great if Google offered insight into how your website stacks up against its super-secret algorithms? What ails your site when it comes to SEO and what could be done better? Google Webmaster Central does just that, by offering a plethora of diagnostic and statistical […]
Black Hat SEO meets Web 2.0
I’m here at the Web 2.0 Expo in San Francisco. Today (actually yesterday now that it’s after midnight) I sat in on the SEO Workshop being presented by Todd Friesen (“The Oilman”) and Greg Boser (“WebGuerrilla”). This session turned out to be a lot of fun. It was reminiscent of their “SEO Rock Stars” radio […]
How to Market on YouTube
This article was originally published under Marketing Profs. Now that YouTube is more popular than all the sites of the TV networks combined, you may wonder whether broadcast TV’s days are numbered. It may well become more important for your brand or company to be on YouTube than to be advertised on TV. Undoubtedly for […]
