Google to own a SEM and SEO firm?!
Wow, what news eh! That Google is acquiring DoubleClick for $3.1 billion. What a windfall for the private equity firm that bought DoubleClick for a little $1.1 billion dollars in 2005. This is no ordinary acquisition though, at least from an SEO consultant’s point-of-view. That’s because of what comes with the deal: the DoubleClick subsidiary […]
SEO Report Card: The Google Death Sentence
This article was originally published under Practical Ecommerce. Seasonal online businesses, Gifts By Delivery, have it tough. During most of the year, they live lean while sales slow to a trickle. Then autumn comes and the manna begins to rain down from heaven. For Gifts By Delivery, the ramp-up begins in early October. The fourth […]
Website Critique: Ward’s Scientific Site Review
This article was originally published under Multi-Channel Merchant. Ward’s Natural Science (www.wardsci.com) has been a source for chemistry education products for 144 years, selling items ranging from maps and molecular models to beakers and butterfly nets. While the Rochester, NY-based merchant has clearly embraced the Internet as a selling tool, is its site the creation of […]
