โMonetizing Your Siteโ Powerpoint
Here’s the Powerpoint from my “Monetizing Your Website” session at the Search Engine Room conference last week in Sydney. It’s mainly about how to improve your monetization (as a publisher, not an advertiser) of the Google ads (and other contextual ads) that display from Google AdSense, but some is also relevant to YPN (Yahoo Publisher […]
Clever YouTube Marketers
It can be really hard to compete for eyeballs in YouTube with so many videos being posted every day. Some marketers manage to stand out in the crowd with their videos. Here are a few I think are worth mentioning… Will it Blend? by Blendtec — Tom Dixon, founder of Blendtec, made a whole series […]
SEO: The Duplicate Content Penalty
This article was originally published under Practical Ecommerce. The question of Googleโs supposed โduplicate content penaltyโ seems to be on everybodyโs minds these days. This issue is particularly relevant for dynamic ecommerce websites, as they often have multiple URLs that lead to the same product content (or nearly the same, with only a variation in […]
The most important WordPress plugin for SEO
As you know, title tags are the most important on-page factor. They are given the most weight out of anything on the page as far as the search engines are concerned. So it is a huge weakness in WordPress (and most other blog platforms for that matter) that the post title is used as the […]
Make the most of your โThank Youโ pages
The confirmation/thank you that you get when you first sign up for an email newsletter, a webinar, a special offer, or what have you, is a really important first impression. If you send a confirmation email, that email sets the tone for your email relationship and, if it is personality-free and dry and offers no […]
Speaking at Search Engine Room in Sydney
I’ll be at the Search Engine Room conference in Sydney on March 20 and 21. I will be presenting two different sessions; one on monetization strategies, e.g. Google Adsense, Yahoo Publisher Network, affiliate links, etc., and the other is “Not Quite Search Marketing 101.” It should be a great conference with hundreds of delegates and […]
Now a columnist at Search Engine Land
For those who are into search engine marketing, you should definitely be reading Search Engine Land if you don’t already. I am happy to announce that I am now one of five columnists writing their brand new 100% Organic column. I just had an article come out last week called “Good Cloaking, Evil Cloaking & […]
Now you can draw on the wall and not get in trouble
I am a sucker for cool gadgets like the multitouch display that I blogged about last month. The latest cool gadget that I just discovered is a laser light crayon from Philips. Mostly it’s a toy for kids. But I think it also has applications in the workplace, particularly for those executives who can’t express […]
Good Cloaking, Evil Cloaking & Detection
This article was originally published under Search Engine Land. Is cloaking evil? Itโs one of the most heavily debated topics in the SEO industry โ and people often canโt even agree on what defines cloaking. In this column, I wanted to look at an example of what even the search engines might consider “good” cloaking, […]
