Screencast on links, SEO, and Google
A while back I did an information-packed 90-minute webinar for Marketing Profs called “Google in the Real World: How Links Boost Your Ranking”. I obtained permission from MarketingProfs to post an archived version of all the webinars I did for them on my site. I just created a screencast of this webinar on link building […]
Deriving Value from LinkedIn
I had been on LinkedIn for quite a while but I never gave it much thought or attention. I had never bothered filling out a meaningful profile for myself. And I had never sought to add any contacts to my network. This year I saw the light — I saw how valuable LinkedIn can be […]
eComXpo Virtual Trade Show opens its doors today
If you’re burned out from business travel but still want to partake in conferences / trade shows on ecommerce and online marketing, then a virtual trade show like eComXpo might be just the thing for you. eComXpo opens today and will go on for three days (Oct 24-26). With such intellectual powerhouses as Chris Anderson […]
Screencast on how to optimize your blogs and RSS feeds
Since at least a few people seem to want me to expand on my presentation from the recent Search Engine Strategies Conference in San Jose, I have put a one-hour screencast together. In addition to covering all the slides in the Powerpoint deck, I also ran through an example of a corporate website that is […]
Speaking today at DMA06 on blogs and RSS
If you’re at the DMA Annual Conference (DMA06), then I encourage you to check out the panel session I’m doing later today here in San Francisco at 4:30pm called Blogs, Podcasts and RSS: New Tools for Customer Acquisition and CRM. Hope to see you there! I’ve been busy, so apologies for the lack of posting. […]
The art of requesting links
A compelling link request that I as a blogger want to act on is as rare as hen’s teeth. Nearly all the ones I get are complete garbage, like this one. When making a link request, these are the sorts of statements to avoid, as they will doom your request to the recipients Trash folder. […]
Are your email response rates dropping?
If you’re seeing a decline in yourรย email response rates, it wouldn’t be surprising; it’s a trend seen industry-wide over the the last 2 years. With open rates for B2C (business-to-consumer) at around 30% and clickthroughs at 6-7%, and for B2B (business-to-business) open rates at about 40% and clickthroughs at 10%, email marketing has become a […]
Multivariate testing platforms and SEO compatibility
A client recently asked me if there were any SEO concerns around websites managing their content via automated content “enhancement” or “testing” systems such as Touch Clarity, Optimost, Vertster or Offermatica. I am not aware of any issues with search engines misconstruing this as spam. I had a short conversation with the CEO of Offermatica […]
My interview with the King of Website Content
I had the privilege of interviewing web content guru Gerry McGovern this week. Gerry shared some real gems. Here are a few highlights… Gerry says the biggest mistake that companies make in regards to their website content is thinking that customers care one little bit about the company. “Customers care about themselves, their loved ones […]
