Understand MySpace Before Marketing in MySpace

With tens of millions of users (but probably not the purported 100 million though), MySpace.com is a force to be reckoned with. Especially when you consider that MySpace apparently drives more traffic to online retailers than MSN Search, according to some recent Hitwise data. But MySpace is hard for us adults to get our heads […]

Getting indexed by Google Mini doesnโ€™t mean youโ€™ll get indexed by Googlebot

Google bills the Google Mini as a search appliance that’s able to deliver “the same reliable results you expect from Google web search” to your intranet or public website. I think Google is being misleading here, confusing their customer base into mistakenly believing they will receive the “same results” from the Google Mini as the […]

SEO Report Card #4 โ€“ Golfgods.com

The fourth of my SEO Report Cards led to the “deconstruction” of online golf equipment retailer Golfgods.com, whose president Jason Mischel was lamenting over the “quality” of the site’s 5000-6000 visitors per day. Their #6 ranking in Google for “golf clubs” wasn’t to be sneezed at, however it wasn’t the hole-in-one they hoped for. Some […]

Sage advice for business bloggers

Jessica Duquette, founder of In Perfect Order and blogger at It’s Not About Your Stuff offers some sage advice in my interview of her. The best advice I have for any business bloggers is to spend as much time connecting with other bloggers as you do on your own posts, by visiting their site, commenting […]

Who wouldnโ€™t want to work a block from the beach in New Zealand?

If you’re passionate about search and you’d like to work at Netconcepts, a block from the beach in beautiful Browns Bay on the North Shore of Auckland, New Zealand, then read on… We’re currently looking for two key staff. To score either of these roles, you’ll need to be really, really good. Job #1 is […]

Free โ€œLong Tail of Natural Searchโ€ webinar this Thursday

My company, Netconcepts, is hosting a webinar on the topic of our recently-released white paper “Chasing the Long Tail of Natural Search.” This presentation will take place on September 7 at 11.00am Central, and is open to all. If you want to… Discover how large your long tail sales opportunity really is, and how much […]

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