State of the Blogosphere in 5 parts
Well, it’s been six months since his last State of the Blogosphere address, but Technorati’s Dave Sifry has been busy tracking and mapping the latest trends, comprehensive results for which are to be found in his latest five-part blog post series. Part 1 on Blog Growth reveals the number of weblogs out there has been […]
Email open rates – reliable or not?
Trying to do effective email marketing without good, reliable metrics by which to measure success, is like flying blind. Yet the reliability of such a key statistic as the open rate of an email campaign has been eroded for various technical and operational reasons. Let’s have a closer look at this issue, with the help […]
Tips for submitting to Open Directory
What’s the best way to get listed in the Open Directory (aka DMOZ)? I often hear people complain that they can’t get their site listed. They wait for months and nothing happens. Then they resubmit and wait, and again nothing happens. Then you throw your hands up in the air, wondering if bribes or secret […]
Reflections on the Etail Conference in Philly
It was an exhausting couple of days this week, as I manned my company’s Natural Search Optimization Site Solution Clinic. I was critiquing sites for attendees starting at 8am and going through to 5pm both days. This was a new initiative for the folks at WBR (who own the Etail conference). It wasn’t at all […]
Bloggers unite! At Search Engine Strategies
This Sunday I fly out to San Jose for the famed Search Engine Strategies conference. (I’ll be speaking there again… about RSS.) I’d like to propose that all us bloggers attending the conference meet up for drinks some evening, or for coffee during a break, or lunch, or something. If you are a blogger and […]
Coverage of SES San Jose: Earning from Search & Contextual Ads
Hello from sunny San Jose. I’m at the Search Engine Strategies conference – THE place to be if you care about search. I’m going to be blogging the sessions, so stay tuned over the next 4 days. Here’s my first installment: a recap on the session I attended before lunch today on “Earning from Search […]
Coverage of SES San Jose: Search Engine Q&A On Links
I’m a bit behind on my conference session blogging. Waaay too many parties going on; doesn’t leave much time for blogging. The Google Dance last night. Yahoo! party at Great America the night before. And tonight I’ve got another party to go to. Yesterday I spoke on RSS. I’ll post a recap on that session […]
Googlebot, parameters and dynamic sites
I previously mentioned that Matt Cutts from Google gave some advice to webmasters of dynamic (database driven) web sites. For one thing, Matt advised that if you have a dynamic web site, you should minimize the number of parameters in the URL. You’re very safe if you have fewer than 2 parameters. Keep the values […]
Buying links – Google’s perspective
Following on from yesterday’s post on link buying and how it’s a legitimate practice in many circumstances… I found a blog comment posted just a few days ago by Google engineer Matt Cutts (yes, I’ve been blogging a lot about him lately… honestly, I’m not a groupie!). Matt chimed in on a lively debate happening […]
