Local Search still has a ways to go
Enquiro commented recently that Local Search is growing and improving in features and functionality. Despite the cool features such as satellite imagery, movable maps and mobile phone gateways, I find Local Search severely lacking because the results aren’t consistently good. For example, try searching Google Local for web design company near Madison, WI (under the […]
Sticky blogs work best
Stickiness is a primary goal for most websites. A site that is sticky gets people coming back again and again, and staying longer too. It is easier to build a relationship and engage your reader if your site is sticky. My blog’s reasonably sticky because the author is so good and has such insightful things […]
This free ebook will help you become a Google power-user
The second edition of my e-book on power searching with Google is out! Published by MarketingProfs. It’s the first major update since 2004. It’s completely updated and contains the latest, greatest Google features and services (with the exception of Google Finance and Google Calendar. Grr… the folks at Google Inc. sure do make it hard […]
Some great advice from a new SEO blogger
The web team at Verizon Information Directories who operate the top online yellow pages site SuperPages.com, are really clued in to SEO. (I should know since they’re one of our clients!). So you could imagine my delight when Chris Smith, who heads up the team there, accepted my offer to become a contributing blogger at […]
Advertising that adds value
Your advertising and marketing should add value. It should help your target audience make their life (or business) a little easier, a little more productive, etc. This is exactly the sort of thing I preach to our (Netconcepts’) clients: deliver something useful to your target audience through your web site, your search ads, your email […]
In-house SEOs hard to find
I am hearing from a lot of business people who are trying to hire an in-house search engine optimization expert that they’re having a heck of a time finding people. All the SEO experts are gainfully employed and already earning a heck of a lot of money, making it very hard to lure them away […]
My first screencast: installing and using the Google Toolbar
I’ve produced my first screencast, using TechSmith’s excellent software program Camtasia Studio. In it I show how to install and configure the Google Toolbar in the Firefox web browser to display PageRank scores on any web page that you visit. I also show how to change the display of the Toolbar and some other settings. […]
Blog SEO Tip #9 (for multi-author blogs): Pages and Links for the Authors
If you’ve got a multi-author blog and those bloggers have their own independent websites, they’ll probably want and appreciate getting links from you. Include links to all your author’s websites in your sidebar rather than at the bottom of your page, because footer links don’t get as much weight by the search engines. Or better […]
Blog SEO Tip #8: Adding emphasis within your posts
Using bold, strong, or emphasis tags within the body copy of your blog posts will help identify to search engines like Yahoo! which words/phrases should be given more weight. This is a useful technique for blog optimization. Notice that I made the phrase “blog optimization” bold in the previous sentence. That’s an example of this […]
