Branding online: search engines, blogs, podcasts, wikis and more
I spoke at the Strategic Branding conference in Auckland yesterday. My session was on new ways to brand in the online channel. Of course branding campaigns appear in many forms online besides the ubiquitous banner ad. It was my job to provide the audience of brand marketers a crash course in blogs, RSS feeds, paid […]
Open Source โ whatโs the point?
If you think that Open Source is about it being “free” in the sense of not paying for it, you’re missing the point. It’s about being “free” in the sense of freedom of speech and freedom to create and re-mix intellectual property, unfettered. Information wants to be free, after all. But it’s more than that. […]
My favorite Firefox extensions
These are my favorite browser extensions for Firefox (also referred to as plugins by some) that make my life easier (and will make yours too!): Tab Mix Plus – I keep so many tabs open at once that if my browser crashes, I would end up spending a lot of time trying to remember everything […]
Domainers laughing all the way to the bank
It used to be in the “old days” of the Web, domain name speculators and cybersquatters would sit on desirable or trademarked or typo domain names and demand ridiculous prices. Selling a domain name for orders of magnitude more than you paid for it was the ultimate goal. These so-called “domainers” are playing a different […]
What should be your corporate blogโs URL?
A reader emailed me with the following question: I was wondering if you have a POV, on if a blog should live on a corporate domain name (ex. company.com) or if it would be better to have the domain name be different from the corp. (ex. companyblog.com)? That’s a great question. My answer is this: […]
Lifelong learning
I just got an email from one of my (Netconcepts’) first clients (circa 1995) that he’s now completed his MBA, doing it while still working full-time as a marketing exec. It takes a lot of courage to get an MBA after being in the workforce for several decades. Way to go, Greg! Lifelong learning is […]
Boosting website credibility
Stanford’s web credibility research surveyed 4500 people and took over three years to compile, but the 10 guidelines that came out of this study are worth repeating here. Make it easy to verify the accuracy of information on your site Show that there is a real organization behind your site Highlight the expertise in your […]
New way to follow and join Internet conversations
Now here’s another great little service I’ve recently discovered. Say you’ve just released a news story, blog post, product page or any other web page, hopefully people all over the Internet are talking about it. And you’d like to keep track of all those conversations, right? TalkDigger will help you find, follow and display conversations […]
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