The ROI of Work-Life Balance
Funny that I should be interviewed tonight on national radio (in New Zealand) about the benefits of work-life balance, considering I’m a certifiable workaholic! But there ya go. It’s because I, and the rest of my management team, know how to take care of our staff, as testified to in the glowing work-life balance case […]
Webinar on SEO – watch it now
The webinar I co-presented earlier this year along with our client REI and our partner SLI Systems is now available as a downloadable MPEG-4 video file. Watch it at your leisure on your PC, or if you’re lucky enough to own the new video iPod, you can watch this webinar on it!
Scrapers stealing your content for SEO
Content is king on the web. A site without content is doomed to lousy search engine rankings. Search engine spammers can’t be bothered writing good content. Especially when they can easily steal it from other web sites. How do they do it? They use “scrapers” — spiders that trawl web pages and/or RSS feeds and […]
Getting out of Chicago
Well all us SEOs who stuck around til the end of the Search Engine Strategies conference yesterday had fun trying to fly out of O’Hare. A lot of flights were cancelled because of the weather. My flight out of O’Hare was 3 hours late and I missed my connection. Dangit. Now I’m stuck at SFO […]
RSS and SEO: Implications for Search Marketers
Hello from Search Engine Strategies in NYC. Yesterday I spoke at the Webfeeds, Blogs, and Search session. My talk was focused on on implementing RSS feeds as part of your search engine marketing strategy. I’ve made my Powerpoint deck available online at www.netconcepts.com/learn/rss.ppt. A lot of people mistakenly lump blogs and RSS together, but RSS […]
Tagging, tag clouds, and auto-tagging
Tag clouds, a Web 2.0 sort of user interface for navigating tagged content a.k.a. folksonomies, gives certain hyperlinked keywords a larger font size treatment than others. These links lead to various category pages, tag pages, or search results pages. One of my favorite implementations of a tag cloud on a blog is on O’Reilly Radar […]
Less is more? Not when it comes to content and Google rankings
Jason Friedman on Signal vs Noise blog issued a challenge: Cut the size of your site in half in 2006. Ugh. Before you run off slashing and burning your web content, consider this: your positions in the search engines depend in large part on your content. Commenter Peter Cooper makes an excellent point that Google […]
What makes people click?!
So, once you’ve got SEO (search engine optimization) mastered, then what? Sit back and watch the cash come in? No, of course not, because SEO is only half the story. The other half is conversion — getting people to click and finally to convert into paying customers. How do we become more expert at increasing […]
Clever trade show marketing at Search Engine Strategies
Omniture did some clever marketing at the Search Engine Strategies show this week. At their booth on the show floor, they gave away wool Omniture-branded scarves. Very apropos given the practically Arctic weather in Chicago. People everywhere were wearing them the rest of the conference. According to DM News journalist Mickey Alam Khan, Omniture gave […]
