Problems I Solve

SEO is vital to the success of your online business. I’m here to help you get it right. It’s only natural that you’ll have a few questions, so I’ve provided answers to the most common queries I get below.

If you have a question that’s not addressed here, get in touch!

Traffic

My website is generating a lot of traffic, but my conversion rate is very low.

Traffic is great. If you get a lot of it, then you’re doing something right. But traffic is only half the equation.

There are many reasons why your traffic may not be converting. Maybe you’re targeting the wrong keywords. Maybe your offer isn’t compelling. Or maybe your site just isn’t user-friendly. I can help you analyze your traffic, and streamline your online sales process to ensure you’re converting that traffic into cold hard cash.
Our website was doing fine, then one day we saw our traffic drop dramatically and we can’t get it back to where it was.

Sudden drops in traffic can baffle even the most learned Google Analytics guru, and lead to days or weeks of panicked detective work as you try and uncover the source of the problem. Even if you figure it out, getting back to where you were can be an uphill battle.
From a loss in organic rankings to problems with referral partners, there are too many potential causes to list here, but I can tell you that I’ve been around long enough to see—and fix—pretty much all of them.

When I look at my analytics, most of the traffic is coming from spam sites.

We all get excited when we see a spike in website traffic. But that excitement can quickly sour when we find out that the bump came from a spam site like “buttons-for-my-website.com.”

Unfortunately, these spam sites are far from harmless. Many of them refer traffic to your site for nefarious reasons. Fixing the problem is simple. More importantly, I can also ensure that you maximize qualified organic traffic to your site.
We keep getting sudden dips in traffic and we can’t figure out what’s causing it.

Like on-off drops in traffic, recurring dips can be baffling. Things like seasonality of searches, a drop in the frequency of content updates, or more competitors entering the market are common causes, but tracking down the real culprit can be time consuming.

SEO is long-term investment that needs constant maintenance. I can help you develop a strategy that will give you year-on-year gains in traffic that are less prone to variation. I can also help you pinpoint the cause of dips in traffic, and build in strategies to mitigate them.

Rankings

I rank for all the key terms in Google, but my website doesn’t make any money.

First of all, if you were ranking in Google for the right terms, you’d probably be making money! If your site really is ranking for all the key terms in your niche, and you’re still not seeing any benefit, then it’s time to rethink your strategy.
After I conduct an audit of your site, I will provide a list of recommendations, including ways that you can tweak your offers and improve your sales funnel for maximum results.
I know I need to improve the SEO of my website, but I’m confused about where to start.

That’s okay! Despite the many “how to” guides on the web, SEO is a complex discipline that takes years to master. There are many factors that could be affecting the performance of your site.
When I take on a new client, I do a comprehensive website audit. Then, I give you a set of concrete recommendations. As we implement them, you’ll come to understand more about SEO. With a little guidance, you’ll soon become an expert yourself!
I want to rank in Google’s featured snippets, but I’m not sure how.

Google Featured Snippets is a great way to leap frog your competitors to get into “position zero” – above the number one listing. I’m one of the few people who has successfully followed this product from the beginning. I’ve already helped many clients get an edge over their competitors using my effective Featured Snippets strategy.
An SEO consultant optimized my site and it was going fine for a while, but now we’ve stopped ranking in Google.

When it comes to SEO, many people go for cheaper consultants who make big promises. This is understandable. We all want the maximum return for a minimal outlay. But sometimes this means your consultant is not spending the time to create long-term strategies, and instead resorting to “quick fixes” that lead to temporary results.
I’m always looking to develop long-term relationships with my clients. I’m always honest about what we can achieve, how long it will take, and how much it will cost.

I’ve got a lot of images on my site, yet most of them aren’t showing up in Google Image Search.

If your images aren’t properly optimized, then you’re missing out on a lot of traffic. Don’t worry, you just need to follow a few simple rules in terms of naming conventions, file size, and formatting. If you’ve got thousands of images already up on your site, that’s great. It can be big task to optimize them all, but I’ve got your back!
I know my site shows up in Google, but no one clicks on the links for some reason.

Most of the time, an increase in Google rankings results in an increase in traffic—but there are exceptions. If this is happening to you, there could be a few reasons why. Are you targeting the wrong keywords? Are your listings compelling enough to attract clicks? Have you considered the searcher’s intent?
Fixing the problem involves an analysis of your current rankings and your content, including your meta-data. I can help you increase clicks from your current rankings, while also targeting more effective keywords to boost traffic.
My competitor is dominating Google for all the key search terms I need to be ranking for, and I want to beat them.

If your competitor is dominating the Google results and it’s costing you business, you certainly should fight back. This doesn’t always mean taking them on directly.
A little research can reveal gaps and weak points in your competitor’s strategy that you can take advantage of, including lucrative keywords they may have overlooked. If your competitor is well established in a niche, it may take some time to knock them out of the number one spot, but over the years I’ve helped many businesses achieve this.
We employed an SEO consultant, but we’re having trouble reaching our Google ranking goals.

Unfortunately, not all SEO consultants are created equal. This is especially true if you decided to go with the cheapest option. Cheaper SEO firms will often do the bare minimum to get you ranking, with no thought to long-term strategies.
There is no “quick fix” for SEO, and if you’re willing to invest the time and the resources, I can help you achieve mind-blowing results.

Technical Issues

I don’t understand what SEO people mean when they talk about meta-data.

I’m going to be honest here and say that meta-data is a pretty boring topic. It’s basically “data about data,” or the information on your website that tells Google what your site’s about.
When optimizing your site, you’ll need to make sure you have the correct meta-data on every page. This can be a painstaking process, especially for larger sites, but it’s a very important part of SEO. I’ve optimized hundreds of sites for companies of all shapes and sizes, and I can guide you on the most efficient way to update your meta-data.
The back end of my site is a mess with duplicate content, broken links, and many other issues. I’m not sure how to fix it.

When you have a large site, perhaps one that’s managed by a team with many contributors, it’s common to have these sorts of issues. Often times, they can be remedied by implementing strong editorial processes, or assigning an employee to ensure that everything is neat and tidy on the back end.
I’ve helped many clients transform large and unwieldy sites into a well-oiled conversion machines!
Our site seems to load fast, but it fails the page speed load test and we don’t know what to do about it.

When it comes to improving your rankings, page speed is vitally important. In fact, Google has explicitly said that it’s one of the “signals” it uses to decide which sites should rank for a given term.
While your site might seem to load quickly, there are many technical issues to consider that may not be apparent to the untrained eye. I can work with your developers or web provider to ensure that your site’s load time isn’t affecting your Google rankings.
I’m not sure how to set up Google Search Console for my website.

Setting up Google Search Console (previously Google Webmaster Tools) is pretty simple. However, there are a few tips and tricks that have a big impact on how Google views your website. With my expert guidance, you can really take advantage of this powerful tool.

I’m not sure what SEO plugin I should use for my WordPress website.

SEO plugins are nice to have and can reduce your manual workload. But without a well thought out SEO strategy to back them up, they are mostly useless. Not sure if your plugins are having an effect? I can provide a manual audit to help you pinpoint any issues, and ensure that your site is up to scratch.
I optimized my website myself, but it doesn’t seem to be working.

Most website owners don’t take the time and effort to learn about SEO, which is a shame. Congratulations for putting in the hard work! If you’re having trouble, get in touch.
Not only can I provide a detailed analysis of where you’re going wrong, but if you’re seriously interested in learning more about SEO, I can provide coaching to assist you in honing your skills. You’ll be an SEO expert in no time!
I know my website is terrible, but I’m not sure how to fix it.

I’ve been in the online marketing game since the 90s, so I’ve seen a lot of bad websites! I’ve also seen some of the worst sites transformed into online money making machines.
No matter how badly your website is performing, there is always something you can do to fix it—even if that means a redevelopment. My in depth audit will uncover the real reasons your website is failing, and then give you concrete recommendations on how to fix it.
My website got hit with a Google penalty. I don’t know what to do.

Google has many logical reasons to penalize websites. Unfortunately, it’s not always clear to website owners why they’re being penalized. This can be incredibly frustrating.
The good news is, there’s no reason to feel stressed! I’ve removed hundreds, if not thousands, of Google penalties during my career. Many times, there’s a simple fix to get you back on Google’s good side again.

Content

I know I have a lot of good content, but people can’t seem to find it.

It’s easy to build a website, and that’s great. However, many people still don’t understand how to organize their content in a way that makes things simple for their users. Your site might look great, but what’s the point if customers can’t find the information they need?
Ranking in Google is vital if you want people to find you. But it’s also important to simplify the purchase process. I’ve helped many clients improve their site’s usability to maximize engagement and sales, and I can do the same for you.
I’m creating content for my website. I know I need to do keyword research, but I’m not sure how.

Keyword research is one of the first steps in optimizing your website. Despite the fact that there are many “how-to” guides online, it’s still a tricky task to master, especially if you’re not sure what you’re trying to achieve.
As someone who has optimized innumerable websites and achieved rankings for many powerful high-traffic keywords, I can guide you with insider tips and tricks that will turn you into an expert keyword researcher in no time!
I need more Google-friendly content for my site, but I’m not sure where to start.

If you’ve hired an SEO consultant in the past, they may have told you to produce hundreds of pages of clunky, keyword-stuffed content in order to get your site ranking in Google. Not only is this wrong, but it may actually have a harmful effect on your site.
The cornerstone of your content strategy should be engaging content that people actually want to read. If Google thinks you’re trying to game the system, they’ll move to punish you swiftly. Whether you need someone to provide advice to your marketing team, or someone to produce the content for you, I can help.
We have great content, but we can’t figure out how to structure it in a way that makes sense.

It’s essential to have great content on your site, but badly organized content can lead to a high bounce rate and ultimately hurt online sales and Google rankings.
Learning how to structure information to make it usable and useful to your customers is a long process, and requires deep research into customer habits and visitor trends. I can provide guidance to ensure that your content is structured for maximum sales and engagement.
My site aggregates content from other sites, and we don’t get a lot of organic traffic.

People aggregate content for all sorts of reasons, some of them legitimate, and some not so legitimate. If you choose to aggregate someone else’s content, then unfortunately you are always going to run into issues. This is due to the fact that search engines do not like duplicate content.
Why would they serve up your page when they can get original content somewhere else?
The bad news is, if you want to improve your organic traffic, you’re probably going to have to start from scratch and create original content. If this seems like a daunting task, don’t worry—I can guide you to do it in the most efficient and effective way possible, including sourcing content from professional SEO writers.

Our CEO has a personal blog, but it doesn’t get any traffic.

Blogs are a great place for key personnel to strategically express their views, and they can add warmth and personality to your brand. The problem is, many blogs are just too boring! Unless you do something different, you’re unlikely to attract a large audience.
If your CEO is running a blog, it should fit into your overall content strategy, blending in seamlessly with marketing campaigns, branded content, and other collateral. You should also attempt to make each post as engaging as possible. Sorry—no stories about the weekend fishing trip!
I’ve advised the CEOs of major companies on the direction of their blogs, successfully increasing engagement and traffic, and often raising their public profile in the process.
We want to try content marketing, but we’re not sure where to start.

If you want to rank in Google, the fact is, you need content. But not just any old content—you need fresh, exciting, engaging content that people actually want to read. With so much competition in this day and age, that isn’t as easy as it sounds.
Your content marketing strategy needs to stick out from the crowd to attract attention and generate links. That means creative ideas that cut through the noise and bring you qualified traffic. I will work with your team to develop a content strategy that’s true to your brand but that also helps you stand head and shoulders above your competitors.
We need a content plan for our business, but we’re not sure where to start.

We all know content is king, but developing entertaining and engaging content to meet your customer’s needs can be a challenge—especially if you don’t have a lot of online marketing experience.
I’ve advised dozens of businesses on creating a coherent content ecosystem that attracts qualified customers, and guides traffic seamlessly to the products and services they’re searching for.
We need content, but we don’t have anyone to produce it.

Producing quality content is key to a successful SEO strategy. Unfortunately, it can be challenging without the right resources. If you have an internal team to do the work, great. If not, I’m able to provide the support of a full-service agency, or help you find skilled creatives to get the job done.

Online Marketing

I’m not sure how to integrate an SEO strategy into my overall marketing strategy.

If your SEO strategy is simply to rank for a few key terms, then it will probably fail. An effective strategy will consider your online presence holistically, and can influence the type of content you produce for websites and social media. It can even affect offline advertising and other aspects of your business.
I’ve assisted many companies to rethink their marketing strategies in creative ways, resulting in increased attention, traffic, and links to their websites.
I’m not sure how much of my budget I should allocate to SEO, as opposed to PPC.

Some people think that SEO is too risky, and stick with paid advertising. Others believe that they can save money by focusing on organic traffic alone. The truth is, there are pros and cons to both. PPC and SEO can work hand in hand to get you results. Finding the right mix is about knowing what you want to achieve.
While SEO can be cheaper in the long run, it’s not a “set and forget” strategy as many people believe. In order to ensure results, you need to allocate budget and resources. I can not only assist you in achieving organic rankings, but also help you reduce your CPC and run more targeted and effective PPC campaigns.
I’m spending a lot of money on PPC, and not seeing the results I’d like to.

A lot of people frame SEO and PPC as an either/or proposition. The truth is, it all depends on what you’re trying to achieve. SEO is a long-term project that requires a significant investment of time and money, and most people opt for a mix of SEO and PPC.
While SEO is essential for a successful website, it should blend in with your overall marketing mix. I can work with you or your marketing team to ensure you get that mix right the first time, achieving the best possible conversion rates with the lowest possible CPC.

I’ve invested in Hubspot, but it doesn’t seem to be making a difference.

Hubspot offers a lot of great tools that can help you improve the SEO of your website. But for those who don’t have SEO experience or technical knowledge, it can be a challenge to figure out how to used them effectively.
If you’re struggling to get everything working, I can assist you in finding the right tools to achieve your goals, whether that be Hubspot or another platform.
My marketing team is good, but they don’t really understand online marketing—they need training.

While there are some key differences between traditional marketing and online marketing, there’s no reason why your team can’t get up to speed. If you’re having trouble coming up with an online marketing strategy, I’m happy to provide guidance and training, or even assist with new hires where necessary.
I’m knowledgeable in online marketing, but I’m looking to take my expertise to the next level.

That’s great news. I provide specialist training to people looking to expand their knowledge of online marketing. However, some of these services are exclusive and do assume a certain amount of prerequisite knowledge, so contact me before you apply.

Design and Development

I’m redesigning my website. This time I want to make sure it’s Google-friendly.

Redesigning your website is a great opportunity to ensure that everything is in place from the very beginning. It can also be risky. You’ll want to make sure that you maintain as many of your current Google rankings as possible.
I’ve helped many companies—from small startups to multi-national corporations—take full advantage of a website redevelopment, and I’d love to do the same for you.
I spent a lot of time/money building my website, but Google doesn’t seem to notice it.

Unfortunately, a lot of web and design professionals don’t see SEO as a vital component of website development, and treat it as an after thought. This is a big mistake.
If you’ve paid for a site with a slick look and feel, but have no traffic to show for it, don’t worry. A comprehensive site audit will reveal where your developers went wrong. And, most issues can be easily fixed. I’ll provide you with a detailed list of recommendations, and a roadmap to get you to your traffic goals.

I need to redesign my website, and I want to make sure we do it properly this time.

Great news! Many people approach me after a redevelopment when their traffic is flagging. Starting from scratch with your SEO strategy gives you a major advantage. I can work with you from concept to completion to ensure your redevelopment is geared towards maximum traffic, sales, and engagement.

Business Problems

I know we have the potential to be an industry leader, but our online reputation needs a lot of work.

Many business owners get to the point where they are making a healthy profit, and have their internal systems and processes humming. At that point, they suddenly realize there’s much more they can achieve.
There are many things that can work against your company’s public profile, from negative sentiment online to outdated branding. I’ve worked with many companies to overhaul their online reputation, and helped them become respected industry leaders.
I have a great idea for an online business, but I need someone with expertise to help me get it up and running.

Whatever stage your business is at, I’m happy to provide guidance to make sure a roadmap for online success is in place. If you’re looking to improve your skills in online marketing, get in touch. You might be a good candidate for one of my workshops or online courses.

I’m doing well, but I really need something to help me break through and become a thought leader in my industry.

I’ve helped many business owners stage a holistic transformation of their lives, and I can help you do the same. Whether you’re looking to become a public figure, contribute to key discussions in your industry, or simply improve your work/life balance, I can help you achieve your goals.
I’ve guided many entrepreneurs and business owners on taking things to the next level, whether that means raising their profile and developing a personal brand, or becoming a highly sought after thought leader in their industry. If you set your mind to it, there’s no reason why you can’t do the same!
My business is successful and I’m doing well online, but I really want to become more active in public life.

There are many things to consider before making the move into public life. Get in touch, and we can sit down and chat about your goals.

Privacy Policy

This Privacy Policy was last modified on November 8, 2024.

We at Koshkonong, LLC are strongly committed to protecting your privacy and providing a safe online experience for all of our visitors while offering a high-quality user experience here at www.stephanspencer.com (the “Website”), or/and any other websites operated by the Company, including but not limited to:

We know that you care about how the information you provide to us is used and shared. We have developed this Privacy Policy to inform you of our policies regarding the collection, use, and disclosure of Information we receive from users of the Website. Koshkonong, LLC (the “Company”) operates the Website.

This Privacy Policy, along with our Term & Conditions, governs your use of this site. By using www.stephanspencer.com (the “Website”), or by accepting the Terms of Use (via opt-in, checkbox, pop-up, or clicking an email link confirming the same), you agree to be bound by our terms and consent to this Privacy Policy.

Information We Collect

When you visit our Website, we will learn certain information about you.

In order to provide you with the most efficient and enhanced personalized service and attention, and to accommodate certain requests which you make, we request information about you in certain circumstances and collect certain information automatically.

Consistent with our previous practices, we will only collect and process your personal data when we have a lawful basis for doing so. These lawful bases include when you provide us consent, when we have a contractual obligation to collect or process the data, and when we have a legitimate interest in processing your personal data.

We may collect and/or receive the following types of information from you:

Information Provided Voluntarily

Personal Information. You may be asked to provide personal information including your name, address, email address and phone number when you sign up for any of our newsletters, respond to a survey, register for a class, or purchase a product or service. We will only request the personal information that is required in order to fulfill our obligations to you, i.e. in order to deliver what you have requested, as well as to comply with any legal obligations that may accompany such an exchange.

Order & Billing Information. If you place an order through our Website, we track certain information about the products and services you purchase. At checkout, you will also be required to provide additional information required for processing your payment. This generally includes a debit or credit card or other payment information, expiration dates, card security codes, your billing address or similar information. This information is generally processed and captured by third-party vendors, such as payment processors and merchant account providers. To the fullest extent possible, we make an effort not to capture or retain this information ourselves (unless, for example, we are requested to process a refund, follow up on the delivery of goods or services, or work with customers or vendors on resolving any errors or other scenarios.) Third-party vendors who assist us in any of our business functions will also be doing so pursuant to their own terms and conditions, including privacy policies and terms of use.

Information Collected Automatically. In addition to the information described above, we may collect some or all of the following information:

Activity Info (Log Data). Information may be collected based on your use of the Website, which generally includes information about your computer hardware and software, such as:

Internet Protocol (“IP”) addresses, operating systems, browser types, device types, URLS, access dates and times; Website pages that you visit; referring website information; universally unique identifiers (“UUID”), advertising identifier (“IDFA”), carrier and country location, hardware and processor information, network type, and other related data.

Use of Cookies. Our website may use cookies in order to deliver a better experience for you. Cookies are files with small amounts of data that a website stores on your computer’s or mobile device’s hard drive so that certain information about your visit and web-browsing preferences will be recognized upon a return visit. Cookies serve functions such as “remembering” log-in names and passwords, or enabling or saving shopping cart contents. Like many websites, we may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them) to help us improve the experience you have with our Website. Most web browsers have a function that allows you to delete existing cookies on your device or you can set your browser options so that your device does not receive or accept cookies. Doing this may interfere with your ability to use the Website. [ ]

Third-Party Analytics. We use third-party analytics services (such as Google Analytics) to evaluate and aggregate visitor data. These services help us evaluate Visitors’ use of the Website, including time spent on certain pages, which areas of the Website receive the most traffic, how often visitors visit pages within the Website, and also provide general geographic location about visitors, the source of referred traffic (from other websites, vs search engines, etc). These third party analytic services use cookies and other technologies to help analyze and provide us the data. By providing your consent to this Privacy Policy, you consent to the collection and review of data about you by these analytics providers in the manner and for the purposes set out herein.

For more information on Google Analytics, including how to opt out from certain data collection, please visit https://www.google.com/analytics. If you opt out of any service, you may not enjoy the full functionality of the Website.

Other Third Party Tracking Tools. We may also collect or receive information from third parties, such as Facebook, Instagram, LinkedIn, and/or other third-party social media and similar sites.

How to Access Your Personal Information

If you have provided personal, billing or other voluntarily provided information, you may access, review and make changes to it via instructions found on the Website or by emailing us at me [at] stephanspencer [dot] com. To manage your receipt of marketing and non-transactional communications, you may unsubscribe by clicking the “unsubscribe” link located on the bottom of any related email from the Company. Emails related to the purchase or delivery of orders are provided automatically – Customers are not able to opt out of transactional emails. We will try to accommodate any requests related to the management of Personal Information in a timely manner. However, it is not always possible to completely remove or modify information in our databases (for example, if we have a legal obligation to keep it for certain timeframes).

How We Use and Share the Information

We use the collected Information to understand customer needs, including regarding our Website services to:

present you with information through our Website and email services;
provide our services, process orders, and administer our programs;
maintain and improve our Website;
respond to your requests, and provide customer service, including in response to any problems that may arise, such as difficulties in navigating our Website or accessing certain features;
solicit your feedback, and to inform you about our products and services and those of our third-party marketing partners that we feel may be of interest or value to you;
personalize or display advertisements to you on third-party platforms;
improve our services or offerings; and
fulfill our legal or contractual obligations to you.

As with transactions elsewhere, when you purchase products, services, or programs via our Website, your credit card company will also retain certain information regarding your purchase. We will not otherwise provide any personal data to your credit card company without your permission.

We may share the Information collected with joint venture partners, affiliates, agents, current or prospective business partners, businesses under common control, third-party businesses or partners participating in administering our programs or services, or to those providing business functions such as technical support, customer service, marketing assistance, etc. These businesses will only have access to information as necessary to perform their functions and to the extent permitted by law.

In the event of the sale or transfer of our business to a third party buyer, including in the event of bankruptcy or liquidation, we may, as necessary, share your data with the buyer or transferee.

In the event that we have to collect on a debt owed to us by you, we may, as necessary, share your information with an attorney or a court of law to enforce our rights and collect what is owed.

Under certain circumstances we may be obligated or compelled to disclose the Information: when required by law, court order or government agency, or when disclosing such Information is reasonably required to protect the Company, its property, the Website, the safety of visitors or others.

Retargeting / Personalized and Behavioral Ads

We may, using the techniques described above, and in conjunction with third party marketing partners, gather information from your visit to our Website for purposes of providing relevant advertising content to you in the future. This means that through third party marketing partners or third party sites such as Google, Facebook, or Instagram, we may display advertisements to you (remarketing or retargeting), based on usage data collected during your visit to our website.

Google Analytics: As described above, we use Google Analytics on our website. We may utilize any of the following advertising features that utilize the Google advertising cookies: Remarketing with Analytics, Demographics and Interest reporting, Segments, and Double Click integration.

To opt out of seeing personalized ads via the Google platform, please visit https://support.google.com/ads/answer/2662922?hl=en

For more information regarding how Google uses cookies in advertising and how you can control advertising cookies, visit http://www.google.com/policies/technologies/ads/

To personalize the ads you see via the Google platform, visit http://www.google.com/settings/ads

For more information on how Google uses data when you visit its partners’ sites or apps, visit http://www.google.com/policies/privacy/partners/

Or, via an opt-out browser add-on, you can opt out of having your site activity available to Google Analytics. For more information, or to install the opt-out browser ad-on, please visit https://support.google.com/analytics/answer/181881?hl=en Please note that if you opt out of any service, you may not enjoy the full functionality of the Website.

Google Ad Words: We may utilize Google Ad Words, which provides certain of the information collected on our website to the Adwords advertising network. To opt out of Google Ad Words, visit https://support.google.com/ads/answer/2662922?hl=en

Facebook Custom Audience: We may utilize Facebook’s Custom Audience capability which allows us to display ads on Facebook to individuals on our email lists or in our database. We may provide personal information to Facebook, such as your name, email address and phone number to enable Facebook to identify whether you are a Facebook account holder. To opt-out of the Facebook Custom Audience, please email us at me [at] stephanspencer [dot] com with (1)“Facebook Custom Audience Opt-Out” in your Subject Line, and (2) your name and email address in the body of the email.

Other Personalized and Behavioral Advertising Services: We may participate in other retargeting services that are similar to those described above.

Managing Cookies Via Your Browser:

You may be able to change your cookie preferences via your browser settings. Please visit your browser’s help section for assistance with turning on notifications regarding cookies, or disabling cookies through your browser.

Managing Cookies on Your Mobile Device:

You may be able to change your cookie preferences on your mobile device either via your browser settings, or via the settings (preferences) on your device. For additional info, please visit http://www.allaboutcookies.org/mobile/

Use Caution When Sharing Information Online

When you voluntarily make your Personal Information available online in an environment shared by third parties – including in webinars, classes, online conferences, via email, on message boards, chat rooms or on blogs, or via telephone calls or conferences – that information can be viewed, saved, collected, heard, and/or used by others outside of the Company. We are not responsible for any unauthorized third-party use of information provided in these contexts. Please be mindful whenever you share any information online.

Security of Your Information

The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we incorporate standard industry practices internally and with our services providers, which we believe is sufficient for the information involved, we cannot guarantee its absolute security. Because we work with third-party businesses and vendors in various aspects of our business including operating this website, database management, website security, etc., we cannot guarantee the absolute security of our databases, nor can we guarantee that the Information you supply will not be intercepted while being transmitted to and from us over the Internet. Any information that you provide to us via email should be treated with extra caution, as we cannot control the level of security available through email providers.

Children

We are strongly committed to protecting the safety and privacy of children who visit our website. We do not knowingly collect Personal Information from children under the age of 13 through the Website. If you are under 13, please do not give us any Personal Information. We encourage all parents to talk to their children about online safety and to monitor their children’s use of the Internet. If you have reason to believe that a child under the age of 13 has provided Personal Information to us, please contact us, and we will make best efforts to immediately delete that information from our databases.

External Websites

While we have carefully chosen those vendors with whom we work, especially those involved in the transmission of data on behalf of our business, we do not control and are not responsible for the privacy practices or content of third-party websites, including those of affiliates, business partners, sponsors, advertisers, or other websites to which we may link from time to time. When visiting any third-party websites, you are responsible for reviewing the privacy policy and terms of use applicable to each site. They may be different than those that you see here.

California Privacy Rights

Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to request from a business with whom the Californian has an established business relationship, certain information with respect to the types of personal information the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year. To request a copy of the information disclosure provided by the Company pursuant to this provision, please contact us via email at me [at] stephanspencer [dot] com.

Our California Do Not Track Notice

Consistent with our policies described above, we collect information from our visitors on our website and across third party websites where applicable, to provide relevant content and advertising. We do not support Do Not Track (“DNT”) signals of web browsers.

DNT is a setting in your web browser that informs websites that you do not want to be tracked. You can enable or disable DNT through the Preferences or Settings options of your web browser.

Visitors Outside the U.S.

Our Website and the servers that make this Website available worldwide are located in the United States. The Internet laws in the United States govern all matters relating to this Website. Any information you provide in subscribing to or visiting our Website will be transferred to the United States. By visiting our Website and submitting information, you authorize this transfer, processing, and use.

EU Visitors and the GDPR

If you live in the EU, certain of your data may be subject to protection by the General Data Protection Regulation (the “GDPR”), a privacy regulation intended to help you have greater control over your personal data.

Under the GDPR, you have the following rights, which we extend to all of our website visitors:

to know what information is being collected, as disclosed in this Privacy Policy (“right to transparent information”);
to object on grounds relating to your particular situation to the collection or processing of certain kinds of information (“right to object”);
to withdraw consent even after it has been given, without affecting the lawfulness of the processing of your data prior to your withdrawal (“right to withdraw consent”);
to access, modify or update your information so that it is correct (“right to access” and “right to rectification”);
to have your information deleted or erased (“right to erasure” or “right to be forgotten”);
to have your data transferred or ported elsewhere (“right to data portability”);
and the right to restrict processing in certain situations (“right to restriction of processing”).

For purposes of the GDPR, to the fullest extent possible we do not directly collect or maintain personal data of our EU visitors or clients. This is done through partnerships with third-party vendors who have systems designed for the collection and storage of data on behalf of their clients (“data processors”). The data is only kept as long as is reasonably required to accomplish the purpose or purposes for which it was collected. Certain data may be expunged or utilized more quickly than others, and depending on your engagement and behaviors, including purchasing behaviors, we may be engaged in a business or contractual relationship with some longevity. (For example, if you purchase a course or program, or services that span over some time, you will continue to receive communications in regards to those offerings or services).

The categories of data processors with whom we work, and that help us in the collection of information that allows us to serve and interact with you include website analytics provider(s), website and web form plug-ins and related third-party services that allow us to maintain an up-to-date online platform and communicate with you electronically, an email service provider or providers to assist in managing email correspondence with our visitors, customers and list, as well as payment processor(s) and/or merchant account(s) to help us transact sales online and follow up with you regarding any purchases. For a list of specific data processors with whom we currently work, please visit our list here.

Those within the Company that may have access to the data include Officers, Directors, Managers, Supervisors, Salespersons, or those providing customer or technical support. Access to the data is provided for specific purposes, generally related to communicating with you, fulfilling our contractual obligations, providing customer service or technical support, collecting payment, or monitoring performance of marketing and sales efforts.

You may contact us at any time to have your information with us or any of these processors updated or corrected, deleted, or to obtain a copy for your records. Additionally, you may opt out of receiving any additional emails or marketing messages from us by clicking the “unsubscribe” link at the bottom of our email notifications.

Further, if you feel that we have not complied with the relevant data protection regulations, please contact us by sending us an email at me [at] stephanspencer [dot] com with your first and last name, your country of origin, and a summary of your concern or complaint. We will endeavor to respond at our earliest possible convenience to address your concern. If contacting us does not resolve your complaint, you may have additional options.

Residents in Designated Countries may also have the right to lodge a complaint with the relevant EU data protection authority. You may access a list of the Data Protection Authorities in the EU here.

Changes to This Privacy Policy

The Company may update this Privacy Policy from time to time as necessary to protect our users and to comply with a changing environment. Please review the Privacy Policy when you visit our Website to remain updated on our current policy. We have no intention of making any changes to our Privacy Policy and practices to make them less protective of personal information collected in the past. By accessing the Website and/or using our services after making any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please be aware that, to the extent permitted by applicable law, our use of the Information is governed by the Privacy Policy in effect at the time we collect the information. You are advised to review this Privacy Policy periodically for any changes. Whenever we make changes to this Privacy Policy we will update the date at the top.

Contact Us

If you have any questions about this Privacy Policy, please contact us via email at me [at] stephanspencer [dot] com with “Privacy Policy” in the subject line.

Traffic

My website is generating a lot of traffic, but my conversion rate is very low.

Our website was doing fine, then one day we saw our traffic drop dramatically and we can’t get it back to where it was.

When I look at my analytics, most of the traffic is coming from spam sites.

We keep getting sudden dips in traffic and we can’t figure out what’s causing it.

Rankings

I rank for all the key terms in Google, but my website doesn’t make any money.

I know I need to improve the SEO of my website, but I’m confused about where to start.

I want to rank in Google’s featured snippets, but I’m not sure how.

An SEO consultant optimized my site and it was going fine for a while, but now we’ve stopped ranking in Google.

I’ve got a lot of images on my site, yet most of them aren’t showing up in Google Image Search.

I know my site shows up in Google, but no one clicks on the links for some reason.

My competitor is dominating Google for all the key search terms I need to be ranking for, and I want to beat them.

We employed an SEO consultant, but we’re having trouble reaching our Google ranking goals.

Technical Issues

I don’t understand what SEO people mean when they talk about meta-data.

The back end of my site is a mess with duplicate content, broken links, and many other issues. I’m not sure how to fix it.

Our site seems to load fast, but it fails the page speed load test and we don’t know what to do about it.

I’m not sure how to set up Google Search Console for my website.

I’m not sure what SEO plugin I should use for my WordPress website.

I optimized my website myself, but it doesn’t seem to be working.

I know my website is terrible, but I’m not sure how to fix it.

My website got hit with a Google penalty. I don’t know what to do.

Content

I know I have a lot of good content, but people can’t seem to find it.

I’m creating content for my website. I know I need to do keyword research, but I’m not sure how.

I need more Google-friendly content for my site, but I’m not sure where to start.

We have great content, but we can’t figure out how to structure it in a way that makes sense.

My site aggregates content from other sites, and we don’t get a lot of organic traffic.

Our CEO has a personal blog, but it doesn’t get any traffic.

We want to try content marketing, but we’re not sure where to start.

We need a content plan for our business, but we’re not sure where to start.

We need content, but we don’t have anyone to produce it.

Online Marketing

I’m not sure how to integrate an SEO strategy into my overall marketing strategy.

I’m not sure how much of my budget I should allocate to SEO, as opposed to PPC.

I’m spending a lot of money on PPC, and not seeing the results I’d like to.

I’ve invested in Hubspot, but it doesn’t seem to be making a difference.

My marketing team is good, but they don’t really understand online marketing—they need training.

I’m knowledgeable in online marketing, but I’m looking to take my expertise to the next level.

Design and Development

I’m redesigning my website. This time I want to make sure it’s Google-friendly.

I spent a lot of time/money building my website, but Google doesn’t seem to notice it.

I need to redesign my website, and I want to make sure we do it properly this time.

Business Problems

I know we have the potential to be an industry leader, but our online reputation needs a lot of work.

I have a great idea for an online business, but I need someone with expertise to help me get it up and running.

I’m doing well, but I really need something to help me break through and become a thought leader in my industry.

My business is successful and I’m doing well online, but I really want to become more active in public life.

The Grateful Eight

Download the Grateful Eight

Download the SEO Hiring Blueprint and SEO Bulls#!t Detector

Are you and your team spending at least a half hour a day in AI tools?

Are you working with a marketing agency that has an AI first mindset?

Are you actively working to disrupt yourself before you get disrupted by your competitors?

In a 1-10 Scale, how urgent is it for you to solve the problem you have today?

What do you need right now?

Which Best Describes You?

In a 1-10 Scale, how urgent is it for you to solve the problem you have today?

What do you need right now?

Privacy Policy