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Fractional AI Advisory for CEOs, founders, and leadership teams

AI isn’t another software purchase. It’s a business transformation. Together, we’ll identify where AI creates the greatest leverage, build a practical roadmap, and help your leadership team implement it with confidence.

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CLIENTS SERVED:

Is This You?

  • You know AI matters, but you're not sure where to start.
  • Your team is experimenting with AI, but there's no strategy behind it.
  • You're worried competitors are moving faster than you are.
  • You know AI can improve productivity, but you don't know where it will create the biggest impact.
  • You want practical guidance, not hype.

AI Doesn't Transform Businesses. Leaders Do.

Every organization is asking the same question:

“How do we use AI?” That’s the wrong place to start.

The better question is: “How should our business evolve because AI exists?”

That’s the work Stephan helps leadership teams tackle.

Rather than focusing on isolated tools, he helps organizations rethink workflows, decision-making, customer experience, marketing, operations, and competitive strategy through an AI-first lens.

Future-Proofing Isn't Only a Business Problem

As AI absorbs more of what you do, the question stops being how do I keep up? and becomes what’s actually mine? What can’t be automated, delegated, or prompted — your judgment, your relationships, your sense of why any of this matters.

Most people optimize the machine layer and never revisit the human one. Then the leverage arrives and they don’t know what to point it at.

Stephan has worked through this with attorneys, entrepreneurs, influencers, and peers from masterminds and professional networking groups — people who solved the business question and found the harder one waiting underneath it.

His coaching starts from the premise that meaning is individually defined, not prescribed, and works with individuals and small groups to get clear on the life the leverage is for.

Who This Is For

CEOs & Founders

Build an AI strategy that creates long-term competitive advantage.

Executive Teams

Align leadership around where AI belongs - and where it doesn't.

Professional Services Firms

Increase efficiency while protecting the expertise that differentiates your business.

Marketing Leaders

Modernize SEO, content, customer acquisition, and digital strategy for an AI-first world.

Growing Companies

Create systems that scale without simply adding headcount.

What We'll Accomplish

  • Identify where AI creates the greatest leverage in your business.
  • Prioritize opportunities based on ROI, not hype.
  • Build an AI roadmap aligned with your business goals.
  • Streamline workflows and eliminate unnecessary manual work.
  • Equip your leadership team to make smarter AI decisions

Not another chatbot pilot. A blueprint for an AI-first business.

Most companies are experimenting with AI around the edges. The real opportunity is redesigning the business itself. Stephan helps organizations build an AI strategy that improves operations, marketing, customer experience, and decision-making from the top down.

The companies that thrive over the next decade won’t be the ones using the most AI. They’ll be the ones that integrate it most strategically.

Schedule a Discovery Call

Real Transformations
from Stephan’s Clients

When I first decided to work with Stephan, all I expected was SEO knowledge. But it didn’t take long to realize his dedication to learning about my business went far beyond that.

He helped me shift my perspective on time management and resource allocation and pushed me to prioritize... finding the right software, tools, employees, and vendors so I could work on my business, rather than for it.

READ MORE
Chris Parker
WhatIsMyIPAddress Founder
And you’ve opened so many doors for me, whether it be working with Roger Love, whether it be working with Savvy Copy on some things, whether it be working with Studio1, or whether it be working with a co-writer of my book. You have opened so many doors.

Thank you so much, Stephan. Thank you for being my partner, my friend, my mentor, and just being an incredible human being. It’s been a pleasure working with you for the past year. I envision working with you for many years to come.
Brandon Yosha
Trial lawyer, Yosha Law
Over six years, we spent quite a lot of time together, especially with the coaching and mentoring, which has certainly helped me a lot, both my agency and then, unexpectedly, certainly with my personal life as well!
Gareth Simpson
Founder of Seeker Digital
Before I started the sessions with Stephan, I was kind of in doubt because his sessions were so expensive. I was like, “Oh my gosh, is that worth it? Can I afford it?” But no, I decided to go for it and has been one of the best decisions I’ve made in my life.

Before, I was living in this bubble where I was kind...
READ MORE
AJ Delorena
Talented Technologies
I have know Stephan Spencer for about 7 years. Over that time, we have had many Zoom calls from opposite sides of the world herein Australia. Initially we discussed client projects and business. Then over time I have watched Stephan’s amazing spiritual passion evolve over the years, and I have been privileged to be a part of Stephan’s journey, especially because most of our calls are discussing the lessons Stephan has learned, and how I can apply it to my life.

I was a bit sceptical at first, then with Stephan’s guidance, and listening to his incredible GYO podcast, I opened my mind to what is possible when you look at the universe through Stephan’s lens.
Greg Merrilees
Founder of Studio1Design
I wanted to say a few words about Stephan Spencer’s coaching program. I actually have used Stephan’s program for three months and it’s been super beneficial to me. It actually helped me to retain one of my biggest clients.
Jim Sugel
Founder of Xpurience Media

Are You Truly Ready to Step into Your Full Potential?

You don’t have to start your self-improvement journey alone.

Reach your potential one step at a time with the help of a transformation coach like Stephan.

Schedule a complimentary discovery session to see whether Stephan’s 1-on-1 coaching is a fit for you.

Book a Quick Call

Frequently Asked Questions

Select a category below

Coaching

What exactly does it mean to “live your best life ever”?
Living your best life ever” typically refers to maximizing your happiness, fulfillment, and overall satisfaction in various aspects of your life, such as personal relationships, career, health, and personal growth.
Sure. There are plenty of resources online to learn the basics. We’ve been in the business for several decades; so if you want advice on what really works, get in touch! We also offer SEO coaching services. However, there are some minimum skill requirements, so contact us before you sign up.
Sometimes, my clients can easily manage the implementation themselves, with a little guidance. Other times, they need help. While I am just one person, I also have a crack team of writers, developers, and designers at my disposal whom you can count on to get the job done.
I’ll explain everything I recommend in layman’s terms, or, I’m happy to work with a developer or marketing person who is technically minded. When it comes down to it, even the most technical aspects of SEO can be explained in simple terms.
Absolutely! The first thing I do is a technical analysis of your site. Then, I’ll provide you with a list of recommendations, and we can chat about the implementation. If you feel that you and your team can handle the work internally, that’s great. I’ll be there to provide guidance and further recommendations where needed

Consulting

Where’s the proof that you’ve helped other businesses increase organic traffic and online sales?

I’m happy to provide you with information on my previous projects

No matter what your niche, there is plenty of money to be made online! Avoiding ecommerce because you’re suspicious of technology, or you have a lack of experience, is no excuse.

Without seeing the strategy and how it was implemented, I can’t know for sure why your previous attempts failed. Even if the strategy was sound (which isn’t always the case) there are many variables that can affect the outcome. Common problems include bad content, slow page load time, poor quality back links, and confusing site structure.

When you hire me, the first thing I do is a deep-dive analysis of your site. Then, I tell you exactly what you’re doing wrong, and how to fix it.

Get in touch! We may be able to put together a presentation for your board or management team.

Absolutely. I’m happy to audit your website, and provide a list of recommendations to fix any problems I find.

Again, I’m happy to put together a presentation to show what kind of results can be achieved. Just drop me a line!

As soon as someone clicks on your website, you have amazing insight into who they are, where they came from, and what they’re looking for. Effective marketing is all about data. The more traffic you get, the better your understanding of your average customer. And that’s invaluable!

Offering

Can SEO really increase my online sales?
Absolutely! I’ll create a strategy that’s fine-tuned to target the specific people looking to buy your product. With the wealth of analytics data available to marketers these days, it’s possible to understand your customers like never before—and give them everything they’re looking for!
Again, this depends on a lot of factors. If you’d like more information on how I’ve helped specific clients, I’m happy to talk you through previous projects. I can also put you in touch with clients who will discuss their successes with you.
I’ve been in the internet game since the 1990s. I’ve not only watched SEO consultants come and go, but I’ve learned through experience what works, and what doesn’t. I’ve even published a book on the topic! When I make a recommendation, I don’t sugar coat it. I’ll tell you how much it will cost, how long it will take, and how much hard work you’ll have to put in to achieve it. In the end, it’s all about results—and my results speak for themselves.
The truth is, it often takes several months to start seeing results from SEO strategies. This may seem like a long time—especially when compared to other marketing initiatives—but you’re often dealing with complex variables, and a lot of competition. Beware of consultants who tell you they can achieve fast results. They may deliver, but in the long term you—and your ROI—will suffer.

Pricing

How much does it cost to hire Stephan?
It’s impossible to give you an accurate estimate without knowing the complexity of the project. That said, I can tell you that my services are not cheap! I’m not here to provide quick fixes. If you’re ready to make a serious investment, you’ll see serious results. If you need proof, I’m happy to put you in touch with my previous clients who have seen what I can do first hand.
If you could magically get traffic to your website for free, that would be great. Unfortunately, there are always going to be costs involved in running a website. Whether that means regularly producing content, paying for advertising, or investing in SEO; time, energy, and money are needed to stay competitive. That said, an effective SEO strategy can increase your sales and reduce your ad spend over time.
In one sense—that you don’t have to pay for clicks—SEO is free. But maintaining your Google rankings does take work. If you’re not prepared to set aside a budget and resources for SEO, then you might be better off sticking to paid advertising. In the long term, an investment in SEO will be cheaper. And, my aim is to coach my clients so they can optimize their sites themselves.
There‘s no reason why you can’t do both. In fact, developing an SEO strategy raises some key questions about your core business, who your customers are, and how you go about your marketing. And it can help you solve many problems both offline and online.
What does it tell you if an SEO company is cold emailing you to rustle up some business? For one thing, they’re not very good at their job! Otherwise they’d be drowning in leads due to all the referrals they would receive from clients who rank #1 in Google. So, go ahead and hire them. But don’t say I didn’t warn you!
Social media is vitally important to any marketing strategy. However, the fact is, most transactions still happen outside of social media—usually on a website. If you rely on one social media site for traffic and conversions, you’re putting all your eggs in one basket. A good SEO strategy will help you draw on traffic from a range of sources, minimizing your risk of being left high and dry.

Scope

How long is it going to take to get my site ranking in Google for my preferred keyword?
Google is a strange beast, so there are a number of factors to consider when estimating the time it will take to rank. One thing I can say is that results are not often achieved overnight—especially if you want to secure your rankings for the long term. Once I’ve completed an analysis of the opportunities for your site, I’ll provide an honest assessment of how long it will take to achieve your goals.
That’s great. Starting from scratch means you have the opportunity to get things right the first time. Without seeing the site, it’s hard to know exactly how long it will take to rank in Google. I’ll work with you to provide a roadmap for your online success.
Wrong! When it comes to SEO, this is one of the biggest misconceptions out there. Like any marketing initiative, maintaining your Google rankings means constant tweaking, testing, research, and of course, regular updates with fresh, engaging content. If you’re not prepared to set aside a monthly budget for this work, then your SEO strategy is bound to fail.

SEO

How often does Google update its algorithms?
Generally, Google updates its algorithms several times a year. There’s no way to know when or why a Google update will happen, so it’s best to adhere to best practice SEO guidelines at all times.
A site with no links to it from outside websites must not be a useful, link-worthy site. Such sites, not surprisingly, tend not to get indexed by Google. If they do get indexed for some reason, they are unlikely to rank in search results.
That’s correct. If you want those pages in Google’s index, then you’ll need to allow Googlebot access to the pages without requiring log-in or cookies. To do this, you’ll need to use the Schema.org paywalled structured data element to ensure that Google parses your paywalled or subscription content correctly.
An image alt tag is the text that appears in a small box when you hover your cursor over an image. Alt tags should convey the key information from the image that the user would not receive if she had image loading turned off or she was visually impaired. Search engines also look at alt tags to a limited degree, so it’s helpful if the alt tag contains relevant keywords. Not all images have or should have alt tags defined. For example, graphical borders should not, as that would make for a very frustrating user experience for a blind person using a screen reader.
I’m glad you asked! Check out my book, The Art of SEO.
Featured Snippets are the “answer boxes” that appear at the top of the Google results page. You can attempt to rank for Featured Snippets by providing a concise, useful answer to a common query.
Google truncates title tags at around 60 characters, so keep them between 50-60 characters.
Google truncates the meta description at around 160 characters, so optimal length would be 50-160 characters. Include your keyword if you can, but make sure your meta description entices the reader to click on your page.
Don’t bother with meta keywords. They are not a ranking factor and are useless in terms of SEO.
No, there is no harm in letting Googlebot access your JavaScripts.
Optimizing for Google Images, the image search engine at http://images.google.com, involves two things. First, make sure the image names have good keywords in them, separated by hyphens. Not too long though. Do keyword research to identify the best keywords to use. Second, make the content around the image and the alt tag for the image have good keywords in them. Before you begin optimizing, an important question to ask yourself is: Am I sure I’ll actually attract high-value customers through Google Images? It could be that you’ll end up getting plenty of traffic, but the conversion rate could be quite poor because they aren’t shopping for your product but instead just for an image of it.
You can view your ranking data in Google Search Console, though it should be noted that there is some debate over how accurate this data is.

Submit your XML sitemap to Google via the “Sitemaps” section of Google Search Console. Before you submit your sitemap, make sure it is formatted correctly.

The quick answer to this is that if all your pages are indexed in Google, you have no penalties, and you receive a substantial amount of organic traffic, you’re probably doing most things right. However, without a detailed audit of your site, it’s not possible to know whether there are any serious issues. Some sites receive large amounts of traffic but still have problems that are holding them back from their true potential.
Tools like Ahrefs and SEMrush can give you an accurate indication of the traffic and ranking difficulty of a particular keyword. In our experience, Google Ads Keyword Planner isn’t particularly accurate, so we wouldn’t rely on it when conducting keyword research.
No! You should never buy backlinks. If Google finds out (and they usually do) you will likely be hit with a penalty.
Once upon a time, SEO practitioners were obsessed with finding the perfect “keyword density” (the number of times a keyword was mentioned on a web page) for their content. These days it’s much harder to trick search engines by “keyword stuffing” your pages. Instead, focus on creating great content that your visitors will enjoy. Ultimately, this is a much better strategy for earning rankings.
At a minimum, you’re going to need Google Analytics if you want to see increases or decreases in your traffic. If you want to track more SEO-specific metrics like how many keywords you rank for, number and quality of backlinks, or number of pages indexed, we’d recommend SEMrush, Ahrefs, and LinkResearchTools.
There’s a simple answer to this question: publish more content. If Google notices that you only publish one post per month, then it’s not going to bother crawling your site every day. If you’re publishing regularly but your posts aren’t being indexed, check your robots.txt and XML sitemap to ensure you’re not blocking Google’s bots. Also make sure your site loads quickly and you don’t have issues with thin or duplicate content chewing up your crawl budget.
Technically Google can crawl and index dynamically generated URLs, though they can result in problems like duplicate content (multiple URLs pointing to the same location) or use up your crawl budget. Dynamic URLs are also harder for humans to read, and thus result in less clicks. Ideally, your URLs should be short and simple and include your target keyword. For example: site.com/best-hamburger-new-york
There is a persistent myth that spending money on Google Ads will have benefits for your organic listings. However, this is not the case at all. There is a clear division between Google’s paid and organic departments, and there is no SEO benefit from buying Google Ads.
One of the benefits of SEO is that you don’t have to directly pay for traffic. However, even if you are doing well organically, there is no harm in experimenting with Google Ads if you have the budget. You may want to use Google Ads to test out new niches or keywords before you invest in SEO. One thing to avoid would be bidding on keywords you already rank for, since you can wind up paying for traffic that you may have gotten for free.
If you want people to link to your site, you need to give them a reason to link to you. That means creating amazing content (linkbait), mentioning their name or brand (egobait), or giving them something useful, like an infographic. Once you have something noteworthy, start an outreach campaign to tell people about it.

Services

Why is SEO important?
If you want to get traffic to your website, and customers to buy your products online, then SEO is vitally important. Without it, you either won’t get found, or you’ll get found by the wrong people.
Sure. There are plenty of resources online to learn the basics. We’ve been in the business for several decades; so if you want advice on what really works, get in touch! We also offer SEO coaching services. However, there are some minimum skill requirements, so contact us before you sign up.
While you may be directly competing with a company we’ve worked with to rank in Google, no two businesses are exactly the same. In fact, the keywords you need to target may be completely different.
Sometimes, my clients can easily manage the implementation themselves, with a little guidance. Other times, they need help. While I am just one person, I also have a crack team of writers, developers, and designers at my disposal whom you can count on to get the job done.
I’ll explain everything I recommend in layman’s terms, or, I’m happy to work with a developer or marketing person who is technically minded. When it comes down to it, even the most technical aspects of SEO can be explained in simple terms.
Absolutely! The first thing I do is a technical analysis of your site. Then, I’ll provide you with a list of recommendations, and we can chat about the implementation. If you feel that you and your team can handle the work internally, that’s great. I’ll be there to provide guidance and further recommendations where needed
The best keywords aren’t always the most obvious. For example, if you’re a donut shop, you might think that you want to rank for the term “chocolate donut.” Good keyword research can reveal what your customers might really be searching for, for example “where can I buy donut holes right now.”Sometimes, trying to rank for the most popular or obvious term can be a waste of time and money. I can help you scour the web for keyword opportunities that your competitors may be missing. I’ve helped many clients uncover an untapped keyword niche that’s ripe for the mining.
Sure! Just drop me a line.
Absolutely! The first thing I do when taking on a new client is a deep-dive audit on their website. I then provide you with a list of actionable recommendations to fix any issues.
If you’re a cookie company and you don’t show up in Google for cookie-related terms, then you are missing out on A LOT of customers. If you think your other marketing efforts make up for that, then that’s great. But for most companies, they don’t. SEO can always add something to the mix.
While your developer or IT department might understand the basics of SEO, it’s not all technical. A large part of a successful SEO strategy is creating fresh, engaging content. An SEO professional ideally will have a grasp on both the technical aspects of web development and the more creative aspects of marketing. Needless to say, this skill set is rare!
I try and give back the community in many ways. Get in touch, and we can talk about your needs.
Even if you’re a huge brand making a ton of money online, there are always opportunities to make more! Why rest on your laurels when you could be dominating your competitors?
WordPress plugins can be great for automating tasks, and making website maintenance more efficient. However, if you rely on plugins alone, your SEO strategy will ultimately fail. SEO takes an investment of time, money, and resources to maintain your rankings.

Coaching

What exactly does it mean to “live your best life ever”?
Living your best life ever” typically refers to maximizing your happiness, fulfillment, and overall satisfaction in various aspects of your life, such as personal relationships, career, health, and personal growth.
Sure. There are plenty of resources online to learn the basics. We’ve been in the business for several decades; so if you want advice on what really works, get in touch! We also offer SEO coaching services. However, there are some minimum skill requirements, so contact us before you sign up.
Sometimes, my clients can easily manage the implementation themselves, with a little guidance. Other times, they need help. While I am just one person, I also have a crack team of writers, developers, and designers at my disposal whom you can count on to get the job done.
I’ll explain everything I recommend in layman’s terms, or, I’m happy to work with a developer or marketing person who is technically minded. When it comes down to it, even the most technical aspects of SEO can be explained in simple terms.
Absolutely! The first thing I do is a technical analysis of your site. Then, I’ll provide you with a list of recommendations, and we can chat about the implementation. If you feel that you and your team can handle the work internally, that’s great. I’ll be there to provide guidance and further recommendations where needed

Consulting

Where’s the proof that you’ve helped other businesses increase organic traffic and online sales?

I’m happy to provide you with information on my previous projects

No matter what your niche, there is plenty of money to be made online! Avoiding ecommerce because you’re suspicious of technology, or you have a lack of experience, is no excuse.

Without seeing the strategy and how it was implemented, I can’t know for sure why your previous attempts failed. Even if the strategy was sound (which isn’t always the case) there are many variables that can affect the outcome. Common problems include bad content, slow page load time, poor quality back links, and confusing site structure.

When you hire me, the first thing I do is a deep-dive analysis of your site. Then, I tell you exactly what you’re doing wrong, and how to fix it.

Get in touch! We may be able to put together a presentation for your board or management team.

Absolutely. I’m happy to audit your website, and provide a list of recommendations to fix any problems I find.

Again, I’m happy to put together a presentation to show what kind of results can be achieved. Just drop me a line!

As soon as someone clicks on your website, you have amazing insight into who they are, where they came from, and what they’re looking for. Effective marketing is all about data. The more traffic you get, the better your understanding of your average customer. And that’s invaluable!

Offering

Can SEO really increase my online sales?
Absolutely! I’ll create a strategy that’s fine-tuned to target the specific people looking to buy your product. With the wealth of analytics data available to marketers these days, it’s possible to understand your customers like never before—and give them everything they’re looking for!
Again, this depends on a lot of factors. If you’d like more information on how I’ve helped specific clients, I’m happy to talk you through previous projects. I can also put you in touch with clients who will discuss their successes with you.
I’ve been in the internet game since the 1990s. I’ve not only watched SEO consultants come and go, but I’ve learned through experience what works, and what doesn’t. I’ve even published a book on the topic! When I make a recommendation, I don’t sugar coat it. I’ll tell you how much it will cost, how long it will take, and how much hard work you’ll have to put in to achieve it. In the end, it’s all about results—and my results speak for themselves.
The truth is, it often takes several months to start seeing results from SEO strategies. This may seem like a long time—especially when compared to other marketing initiatives—but you’re often dealing with complex variables, and a lot of competition. Beware of consultants who tell you they can achieve fast results. They may deliver, but in the long term you—and your ROI—will suffer.

Pricing

How much does it cost to hire Stephan?
It’s impossible to give you an accurate estimate without knowing the complexity of the project. That said, I can tell you that my services are not cheap! I’m not here to provide quick fixes. If you’re ready to make a serious investment, you’ll see serious results. If you need proof, I’m happy to put you in touch with my previous clients who have seen what I can do first hand.
If you could magically get traffic to your website for free, that would be great. Unfortunately, there are always going to be costs involved in running a website. Whether that means regularly producing content, paying for advertising, or investing in SEO; time, energy, and money are needed to stay competitive. That said, an effective SEO strategy can increase your sales and reduce your ad spend over time.
In one sense—that you don’t have to pay for clicks—SEO is free. But maintaining your Google rankings does take work. If you’re not prepared to set aside a budget and resources for SEO, then you might be better off sticking to paid advertising. In the long term, an investment in SEO will be cheaper. And, my aim is to coach my clients so they can optimize their sites themselves.
There‘s no reason why you can’t do both. In fact, developing an SEO strategy raises some key questions about your core business, who your customers are, and how you go about your marketing. And it can help you solve many problems both offline and online.
What does it tell you if an SEO company is cold emailing you to rustle up some business? For one thing, they’re not very good at their job! Otherwise they’d be drowning in leads due to all the referrals they would receive from clients who rank #1 in Google. So, go ahead and hire them. But don’t say I didn’t warn you!
Social media is vitally important to any marketing strategy. However, the fact is, most transactions still happen outside of social media—usually on a website. If you rely on one social media site for traffic and conversions, you’re putting all your eggs in one basket. A good SEO strategy will help you draw on traffic from a range of sources, minimizing your risk of being left high and dry.

Scope

How long is it going to take to get my site ranking in Google for my preferred keyword?
Google is a strange beast, so there are a number of factors to consider when estimating the time it will take to rank. One thing I can say is that results are not often achieved overnight—especially if you want to secure your rankings for the long term. Once I’ve completed an analysis of the opportunities for your site, I’ll provide an honest assessment of how long it will take to achieve your goals.
That’s great. Starting from scratch means you have the opportunity to get things right the first time. Without seeing the site, it’s hard to know exactly how long it will take to rank in Google. I’ll work with you to provide a roadmap for your online success.
Wrong! When it comes to SEO, this is one of the biggest misconceptions out there. Like any marketing initiative, maintaining your Google rankings means constant tweaking, testing, research, and of course, regular updates with fresh, engaging content. If you’re not prepared to set aside a monthly budget for this work, then your SEO strategy is bound to fail.

SEO

How often does Google update its algorithms?
Generally, Google updates its algorithms several times a year. There’s no way to know when or why a Google update will happen, so it’s best to adhere to best practice SEO guidelines at all times.
A site with no links to it from outside websites must not be a useful, link-worthy site. Such sites, not surprisingly, tend not to get indexed by Google. If they do get indexed for some reason, they are unlikely to rank in search results.
That’s correct. If you want those pages in Google’s index, then you’ll need to allow Googlebot access to the pages without requiring log-in or cookies. To do this, you’ll need to use the Schema.org paywalled structured data element to ensure that Google parses your paywalled or subscription content correctly.
An image alt tag is the text that appears in a small box when you hover your cursor over an image. Alt tags should convey the key information from the image that the user would not receive if she had image loading turned off or she was visually impaired. Search engines also look at alt tags to a limited degree, so it’s helpful if the alt tag contains relevant keywords. Not all images have or should have alt tags defined. For example, graphical borders should not, as that would make for a very frustrating user experience for a blind person using a screen reader.
I’m glad you asked! Check out my book, The Art of SEO.
Featured Snippets are the “answer boxes” that appear at the top of the Google results page. You can attempt to rank for Featured Snippets by providing a concise, useful answer to a common query.
Google truncates title tags at around 60 characters, so keep them between 50-60 characters.
Google truncates the meta description at around 160 characters, so optimal length would be 50-160 characters. Include your keyword if you can, but make sure your meta description entices the reader to click on your page.
Don’t bother with meta keywords. They are not a ranking factor and are useless in terms of SEO.
No, there is no harm in letting Googlebot access your JavaScripts.
Optimizing for Google Images, the image search engine at http://images.google.com, involves two things. First, make sure the image names have good keywords in them, separated by hyphens. Not too long though. Do keyword research to identify the best keywords to use. Second, make the content around the image and the alt tag for the image have good keywords in them. Before you begin optimizing, an important question to ask yourself is: Am I sure I’ll actually attract high-value customers through Google Images? It could be that you’ll end up getting plenty of traffic, but the conversion rate could be quite poor because they aren’t shopping for your product but instead just for an image of it.
You can view your ranking data in Google Search Console, though it should be noted that there is some debate over how accurate this data is.

Submit your XML sitemap to Google via the “Sitemaps” section of Google Search Console. Before you submit your sitemap, make sure it is formatted correctly.

The quick answer to this is that if all your pages are indexed in Google, you have no penalties, and you receive a substantial amount of organic traffic, you’re probably doing most things right. However, without a detailed audit of your site, it’s not possible to know whether there are any serious issues. Some sites receive large amounts of traffic but still have problems that are holding them back from their true potential.
Tools like Ahrefs and SEMrush can give you an accurate indication of the traffic and ranking difficulty of a particular keyword. In our experience, Google Ads Keyword Planner isn’t particularly accurate, so we wouldn’t rely on it when conducting keyword research.
No! You should never buy backlinks. If Google finds out (and they usually do) you will likely be hit with a penalty.
Once upon a time, SEO practitioners were obsessed with finding the perfect “keyword density” (the number of times a keyword was mentioned on a web page) for their content. These days it’s much harder to trick search engines by “keyword stuffing” your pages. Instead, focus on creating great content that your visitors will enjoy. Ultimately, this is a much better strategy for earning rankings.
At a minimum, you’re going to need Google Analytics if you want to see increases or decreases in your traffic. If you want to track more SEO-specific metrics like how many keywords you rank for, number and quality of backlinks, or number of pages indexed, we’d recommend SEMrush, Ahrefs, and LinkResearchTools.
There’s a simple answer to this question: publish more content. If Google notices that you only publish one post per month, then it’s not going to bother crawling your site every day. If you’re publishing regularly but your posts aren’t being indexed, check your robots.txt and XML sitemap to ensure you’re not blocking Google’s bots. Also make sure your site loads quickly and you don’t have issues with thin or duplicate content chewing up your crawl budget.
Technically Google can crawl and index dynamically generated URLs, though they can result in problems like duplicate content (multiple URLs pointing to the same location) or use up your crawl budget. Dynamic URLs are also harder for humans to read, and thus result in less clicks. Ideally, your URLs should be short and simple and include your target keyword. For example: site.com/best-hamburger-new-york
There is a persistent myth that spending money on Google Ads will have benefits for your organic listings. However, this is not the case at all. There is a clear division between Google’s paid and organic departments, and there is no SEO benefit from buying Google Ads.
One of the benefits of SEO is that you don’t have to directly pay for traffic. However, even if you are doing well organically, there is no harm in experimenting with Google Ads if you have the budget. You may want to use Google Ads to test out new niches or keywords before you invest in SEO. One thing to avoid would be bidding on keywords you already rank for, since you can wind up paying for traffic that you may have gotten for free.
If you want people to link to your site, you need to give them a reason to link to you. That means creating amazing content (linkbait), mentioning their name or brand (egobait), or giving them something useful, like an infographic. Once you have something noteworthy, start an outreach campaign to tell people about it.

Services

Why is SEO important?
If you want to get traffic to your website, and customers to buy your products online, then SEO is vitally important. Without it, you either won’t get found, or you’ll get found by the wrong people.
Sure. There are plenty of resources online to learn the basics. We’ve been in the business for several decades; so if you want advice on what really works, get in touch! We also offer SEO coaching services. However, there are some minimum skill requirements, so contact us before you sign up.
While you may be directly competing with a company we’ve worked with to rank in Google, no two businesses are exactly the same. In fact, the keywords you need to target may be completely different.
Sometimes, my clients can easily manage the implementation themselves, with a little guidance. Other times, they need help. While I am just one person, I also have a crack team of writers, developers, and designers at my disposal whom you can count on to get the job done.
I’ll explain everything I recommend in layman’s terms, or, I’m happy to work with a developer or marketing person who is technically minded. When it comes down to it, even the most technical aspects of SEO can be explained in simple terms.
Absolutely! The first thing I do is a technical analysis of your site. Then, I’ll provide you with a list of recommendations, and we can chat about the implementation. If you feel that you and your team can handle the work internally, that’s great. I’ll be there to provide guidance and further recommendations where needed
The best keywords aren’t always the most obvious. For example, if you’re a donut shop, you might think that you want to rank for the term “chocolate donut.” Good keyword research can reveal what your customers might really be searching for, for example “where can I buy donut holes right now.”Sometimes, trying to rank for the most popular or obvious term can be a waste of time and money. I can help you scour the web for keyword opportunities that your competitors may be missing. I’ve helped many clients uncover an untapped keyword niche that’s ripe for the mining.
Sure! Just drop me a line.
Absolutely! The first thing I do when taking on a new client is a deep-dive audit on their website. I then provide you with a list of actionable recommendations to fix any issues.
If you’re a cookie company and you don’t show up in Google for cookie-related terms, then you are missing out on A LOT of customers. If you think your other marketing efforts make up for that, then that’s great. But for most companies, they don’t. SEO can always add something to the mix.
While your developer or IT department might understand the basics of SEO, it’s not all technical. A large part of a successful SEO strategy is creating fresh, engaging content. An SEO professional ideally will have a grasp on both the technical aspects of web development and the more creative aspects of marketing. Needless to say, this skill set is rare!
I try and give back the community in many ways. Get in touch, and we can talk about your needs.
Even if you’re a huge brand making a ton of money online, there are always opportunities to make more! Why rest on your laurels when you could be dominating your competitors?
WordPress plugins can be great for automating tasks, and making website maintenance more efficient. However, if you rely on plugins alone, your SEO strategy will ultimately fail. SEO takes an investment of time, money, and resources to maintain your rankings.

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