Hello, everyone, and welcome to our show. Today, we will discuss the digital marketing process and how you can find the right strategy for sales and traffic. I’m excited to discuss this topic with Stephan Spencer. How are you?

Doing great. Good to be here.

Yeah, I love your podcast. You share a lot of valuable insights. I can’t find time to listen to all your episodes. But when I find something new on my iTunes, I can listen to it. I love your stuff. Before we start, just tell us more about your experience, background, and why you decided to pay a lot of attention to SEO.

Okay, sure. So, I’ve been doing SEO since the nineties. I dropped out of a PhD in biochemistry in 1995 to start an internet company, and that was all about SEO from probably almost the beginning. We started building websites and realized that we needed to rank highly in search engines, and Google didn’t exist back then. So we had to reverse engineer search engines like InfoSeek, WebCrawler, Altavista and so forth. And I just love reverse engineering stuff. I love tinkering and figuring stuff out.

Once Google came on the scene, I wanted to reverse engineer that and became really specialized in that. Then, the first edition of The Art of SEO came out in 2009. And now it’s in its third edition, soon to be in its fourth edition. Hopefully, we’ll have that out soon, within the next six months or so. It’s been quite a journey in between there. I got the crazy idea of moving to New Zealand from the States. So I did that for almost eight years and lived in Israel for almost a year in the middle of the pandemic, currently residing in Florida and Miami.

Love it. Yeah, why not? By the way, I relocated from Ukraine because of the war, two months ago. That was a hard experience, but I’m looking for new opportunities in Florida and the US. But you know, we discussed a few times with my wife where we want to live. We don’t know exactly because it’s hard to get back to Ukraine. But it’s life. I found today that you wrote the book with Eric Enge. The Art of SEO. Can you tell why The Art of SEO? Because you know, many masters proclaimed that you know SEO is boring. Can you tell if it’s art or boring stuff?

Well, it’s art and science. It’s tactics and strategy. Because if you only look at one aspect of it, let’s say it’s just the science of it, the geeky aspects of things like I don’t know. Let’s say Hreflang tags or something like that, making sure you get, you know, the return tags all set up properly and everything. You’re missing out on the bigger picture. There’s also art in SEO in terms of figuring out what you’re trying to accomplish and how to creatively solve problems, how to build links in a way that is worthy of Google and not just trying to get around Google’s algorithms and fly under the radar. 

And strategy, I love this quote from The Art of War by Sun Tzu. “It’s tactics without strategy is the noise before defeat.” So if you are working on all the tactical stuff and you miss the strategy, you will eventually get leapfrogged by your competitors. You need to leapfrog them by thinking strategically; what would be one campaign that would just blow it out of the water for you or your client and execute that? Tactics are helpful. Don’t get me wrong, I love tactical stuff. I love figuring things out using tools and just kind of, as I said earlier, reverse engineering. But if you aren’t thinking strategically, you’ll get put out of business.

I love it. Can you tell me how to find the right strategy for an SEO project? I often see webmasters chasing high volume who don’t consider some metrics. For example, we have sponsors today, iSheriffs and iCheckout, some metrics like keyword difficulty, and many others. And can you tell me how to find the right strategy?

Most websites can’t get organic reach if I remember correctly, 95% of all websites, according to Ahref. And I remember another study that only 36% of all websites have a documented content strategy. That means most websites just don’t know where to go or which type of traffic they can get; as you mentioned before, that’s the way to nowhere. Can you tell me about finding the right strategy?

It really depends on the clients, the company, and what they’re trying to accomplish. So, a strategy isn’t a one-size-fits-all sort of thing. Let’s say it’s a nonprofit, and that nonprofit isn’t doing anything that remarkable compared to umpteen other nonprofits that are serving that market, that is, I don’t know, building wells and schools in rural parts of Africa. That doesn’t sound that different from another competitor nonprofit. Not that, you know, competition. I think competition is, but it doesn’t truly exist. 

It’s more of an illusion than reality. But if you are not differentiating yourself, you’re not giving people a reason to donate to your nonprofit. So, I would suggest coming up with some differentiation strategy, something that makes you more remarkable than all the other nonprofits that serve that market or that region. Maybe it’s a particular type of campaign you put together, maybe it’s a spokesperson that you recruit, like a famous celebrity, maybe it is some sort of contest or competition that you run, that, you know, like the ice bucket challenge sort of thing, something that differentiates you, makes you worthy of remark. 

That’s the definition of remarkable, according to Seth Goff. So that would be a great strategy. But let’s say that a different website or organization has millions of pages, maybe tens of millions of pages, all dynamic, database-driven, and they’re not getting enough of their pages indexed in the search engines and Google particularly, and not ranking consequently, because it’s a funnel, right? At the top of the funnel, you get discovered by Googlebot. And the next stage of the funnel, you actually get crawled by Googlebot. 

In the next stage of the funnel, you get indexed. So you’re in Google’s distributed database.  The next stage in the funnel after that is actually getting rankings after getting rankings. Then you get clicks. Not everything that ranks gets clicks right because it might not look compelling, has a terrible snippet and or title, and Then once you get the clicks, get the visitors, now you actually have to convert them. So that’s a lot of steps. There are a lot of leakage points in that funnel. 

So, if you think in terms of what you are going to do in that scenario where you’ve got tens of millions of pages, many of them not getting indexed in Google, it might be a content pruning issue. It might be that you’ve submitted a lot of URLs in the XML sitemaps that are not canonical or that are 404 errors or redirects and things like that that are not supposed to be in an XML sitemap. Maybe these pages look like thin content. There’s not enough copy on these pages, or they look too similar to each other. Right, so that strategy then is around content pruning potentially and or differentiating the content and the pages from each other so they look unique and valuable. Completely different strategy. So it very much depends on who we’re talking about.

Yeah, I love it. Can you tell from my experience? For example, I have big clients and companies that earn millions, and you know, I found one way they can’t create high-quality content. It’s not content to write high-quality text. And they usually reply to me, you know, we have no time to write text. We usually spend time competing with our competitors. We need to develop and innovate our products, but when we need to write, we have no experience with that. Can you help me? And I know, for example, if you hire copyrighters online, most of them just rewrite existing content in the top 10 results.

Can you tell me how to help such companies find the right copywriter who knows the topic? We have the parameter EAT, like Expertise Authority Trust, and copywriters need to understand the topic or spend time researching more to provide some new valuable insights. And it’s not about rewriting content. For example, if you check out some tools, you can get 100%. But it’s not about that. It’s more about sharing something new, valuable stuff. Can you tell me how to find the right copywriters?

Yeah, we do this. We have a content team we’ve developed, and we use resources like ProBlogger, job boards, and LinkedIn job postings, as well as very, very different resources, which I can get into if you’d like. But first off, you need to differentiate the writer from the curator.

Because if you’re gonna write remarkable content worthy of remark, you’re gonna have to write stuff that is well curated. For example, maybe they’re gonna have to find great examples of movie clips to incorporate into a blog post or great examples of viral memes in relation to a particular topic. 

So that’s curation, that’s not writing. What we found is that if we put together a solid brief, which includes the topic, then the hook—that angle that makes it link-worthy and click-worthy, grabs them, and brings the visitor, the reader in—we can go to the title, the headline of the article or content piece. Right, which might have some provocative adjectives or adverbs in it, as well as the hook. Then, from there, we’ve identified some key bullet points and maybe some viral memes or funny clips from videos and things to incorporate. 

Right. That’s the curation part of it. If you hand that to a writer, you will get a much better outcome. Then, if you just say, “Hey, write an article about this topic: garbage in, garbage out.” So, if you put fantastic briefs together and hand those to your writers, you’ll get a much better outcome. But where do you find those fantastic writers? You can find them in so many different places. We’ve hired fantastic writers just from Craigslist. So we pick a city that is more of a college town but a larger city.

Madison, Wisconsin, is a college town, but it’s too small. So, we would opt for something like Boston or New York City, just as examples. Then we would post job ads there and put specific nuances into the job ad, and if they don’t follow those instructions, they’re out. They’re not even considered. They’re not even replied to.

You have to put a certain thing in the subject line. You need to leave a voicemail instead of an email. Or you need to solve this problem-solving riddle. There’s a cop and a child and a convict on one side of the river, and there’s a boat to get them across to the other side of the river, but it only seats two people and can’t leave the child alone or with the convict and blah, blah, blah. So get them all across the river.

We actually put that sort of stuff into our job adverts. The people who take the time to put their thoughts into the reply and follow our instructions end up being fantastic candidates. And maybe that cuts out 90% of the candidates that we’d normally get, but it’s totally worth it, right? Signal the noise. So it’s just a process of vetting, of identifying your needs. Of course, before that. Also, be clear on the job description, which not only explains what the job is but also identifies the roles and the responsibilities, which are different from roles. 

So, you might have three job roles, and you might have 15 job responsibilities. And then you have your success metrics. How is this person going to be measured against their output versus their output? And then, finally, what are the handoffs? Where does that person’s job end and the next person’s job begin? Is this person expected to, I don’t know, find the funny viral memes as well? That’s more curation. If you try to get somebody to do the curation as part of the writing job, you better find somebody who really gets the kind of virality of the internet.

Those go to Bored Panda, Distractify, Viral Nova, UpWorthy, Buzzfeed, et cetera, and understand what memes are funny and which ones are inappropriate, on-brand versus off-brand. That’s a lot. So be very clear about what you need. Once you’ve delineated all that, you go to the different sources. We’ve used Recruiters. If we’re hiring a person in the Philippines, for example, we prefer to use Virtual Staff Finder, which is a headhunting firm and a recruiter, rather than posting to onlinejobs.ph. 

You can find great candidates and spend less on onlinejobs.ph, but it’s worth the extra $500 to use a recruiter and have them bring you the finalists whose background was checked, tested, and interviewed, and now you’re getting the finalists. We’ve had fantastic success with Virtual Staff Finder. It’s like 600 bucks; it’s a no-brainer.

Yeah, got it. You mentioned that the right instructor is instructions. Can you tell me how to create the right instructions? Because, you know, for example, I usually cooperate with copywriters, and you know, we have some obsolete techniques to submit 5% of these keywords to the tags or to write 2000 or 3000 words. What do you think about how to create modern instructions to lead copywriters in the right direction? Because, you know, it’s not about keyword density or the number of symbols. It’s more about the quality of the job. And most copywriters, if they know the topic, tell them you don’t need to limit your possibilities if you can share more value with them. Yeah, just share more insights about creating instructions for the operators.

Yeah, well, I find that it’s more important to train them and to get them up to speed with the right tools and the right way of thinking rather than give them granular instructions on word count or the average age of the reader or that sort of thing. I mean, yes, those can be helpful, those little data points, but it’s much more important to have them get the ethos of our company and how what it means to be remarkable and to write content that’s remarkable and to cover a topic in a comprehensive way rather than stuff and keywords, right? 

So, if you’re familiar with the concept of LSI keywords, latent semantic indexing is not an algorithm that Google is using, but the concept is valuable. And that is, these are related keywords that are close in; it’s in the same topic space, right? So if you’re gonna write an article about lawnmowers, and you don’t ever talk about the yard, grass, clippings, landscaping, weed whacker, horsepower writing versus push lawnmowers, etc. You’re not covering any of those related LSI keywords, but you are creating a very surface-level, thin content piece. It might have 2,000 words, but it’s still thin content because it does not cover the topic.

In any real depth. And the algorithms at Google are so much more sophisticated than we give them credit for. So, it’s not about keyword density, as you said. It’s not even about the word count and about things like, did we cover all these different subtopics in there? It’s really about how comprehensive and valuable this content piece is. If an expert in that topic space can read the article and determine very quickly whether that article gets an A, an F, or somewhere in between, an algorithm at Google is actually better than that.

Right, it’s better, expert. These are called expert systems AIs, and Google certainly has them. So if we can’t pass muster in terms of the quality of the article and the utility of it, remember there are multiple kinds of hooks. So you can have a utility hook, you can have a newsworthy hook, a controversy hook, a humor hook, original research hook. There are lots of ways that you can differentiate that content piece.

It’s not on word count, it’s not even just on the depth of the content and how much coverage of the topic you provide. It’s the remarkably of it and it’s the way that you convey it in a novel approach that makes it so much better than all the other content out there. You know, I’m sure you’ve heard the term skyscraper content, right? It’s a skyscraper piece. It stands above and beyond every other piece of content on that topic. It deserves links. It deserves shares and retweets.

I think the skyscraper technique is a popular technique from Brian Dean, and I love the strategy. When I create my content plan, I usually check out topics that lack quality content. For example, if you analyze some keywords, I can see a lot of other high-quality content. You need to understand that it’s hard to overcome them because Google has a lot of choices. So it’s better to find outdated information or lack of quality content where you can create much better content. So, it’s better to jump on this field with that.

Yeah, but here’s the challenge is that a lot of companies, a lot of clients that you’ll get won’t understand what it means to write for the linkerati, for the influencer Google considers to be a high authority, high trust website. And thus, all the stuff that will be produced is specific to the core client avatar, right? The ideal client avatar probably doesn’t have an authoritative website. So, if you’re writing content for law firms because that’s your clientele and most law firms don’t have very authoritative websites, you’re missing the mark. 

You should be writing for the Linkerati, or at least a portion of what you write should be for the Linkerati. It may not appeal to a single law firm owner or partner in the law firm, and that’s okay because you’re creating content that’s worthy of people linking to you, and the people who are linking to you that have been targeted with that content piece have high authority, right? It’s the 80-20 rule. It’s the Pareto principle. So, if you target the 20% that will give you 80% of the value in your efforts, that’s worth your time.

And you can actually get to another level on that because the Pareto principle, 80-20 rules, is actually fractal. So there’s an 80-20 of the 80-20, and then there’s an 80-20 of the 80-20 of the 80-20, meaning that 5% of the, uh, efforts and the content that you produce will generate 54 or 56% of the value. So find that 5% and focus on that. And again, this is not something that you can just write into an assignment and say, here’s your brief. The person needs to get that ethos. They need to be on board with that kind of thinking. Let me find the 5% that gets the 54% in this content piece, for this project, or in this campaign. It’s a different way of thinking, and it’s not standard.

Most people that you will bring on board will need to be trained on that. So that’s where the onboarding and training process is critical. And we have so many videos. I have public courses and online courses on my site that will teach people things like remarkable, remarkability in your content marketing and your link building, how to write conversion-focused content and all the sort of stuff that’s on my website. As paid courses, but we also give that content and more to our internal team to get up to it and on the latest, latest, greatest techniques and ways of thinking.

Yeah, love it. And yeah, you said about to train people in the right way. Let’s, you know, change the approach to find the right people as your specialist. Your team for it because, you know, I remember once I listened to one episode when you shared your insights to ask some questions, you know, like questions about do we need to use keywords meta keywords on the page to check out specialists. Do they know about modern stuff that hasn’t worked for many years? I don’t know how many years, like ten years, I asked this question. Bing doesn’t consider meta keywords like 15 years, and Google doesn’t consider many years. Probably on YouTube, we will probably consider and get some insights from that.

I remember Matt Cutts saying that Google actually never counted meta keywords ever. Positively, it was never a signal. Now they might have used it as a negative signal to help flag potential spammers for further inspection. If you have a thousand keywords in your meta keyword, that doesn’t look so good. But yeah, it was never a positive ranking signal. So, what you’re referring to is what I call an SEO BS Detector. I have that as a free download on my website,  StephanSpencer.com, and on our agency website, NetConcepts.com. 

So, if you are not that up to speed on SEO and you want to hire an SEO specialist either as an employee or a contractor, you want to make sure you make the right hire, but you don’t know the right questions to ask. Ask as you would normally ask the kinds of questions that you ask of any candidate, but then slip into the interview, these trick questions, where there’s only one right answer, and I give you what that right answer is. And don’t make it obvious that you’re doing this, but it makes it very clear to you.

Whether this person is blowing smoke or not, and I remember interviewing for one of my clients. This was maybe, I don’t know, five years ago or something. I interviewed this finalist, this candidate who made it through the previous rounds, and they were gonna be the head of SEO at this company. And when I interviewed the guy, I asked him about his favorite SEO tools. Very innocent, you know, just like, you know, tell me what your favorite SEO tools are. And he mentioned Majestic SEO, and my spidey sense went like this because it was no longer called Majestic SEO; it was Majestic.

So then I asked him, well, what’s your favorite metric in Majestic? Right? Because I knew this leading question would probably turn him in, I suppose. And sure enough, he mentioned AC rank, which didn’t exist anymore and had been deprecated years earlier. And replaced with Trust Flow and Citation Flow. So, I quickly wrapped up the interview. I’m sure he didn’t realize what was going on, but I knew from that point forward that this guy didn’t know SEO from a hole in the ground, and the information that he was sharing was very dated. 

And yeah, it just was very clear that this was not the right person to hire. So that is for somebody who’s pretty versed in SEO, and I could ask that on the fly: What if you don’t have that kind of knowledge base? Well, that’s where that SEO BS detector comes in. Like what’s your process for optimizing meta keywords? There’s only one right answer. It’s like, are you serious? Meta keywords are never counted in Google. That’s the only right answer if they’re giving you some sort of nonsense around.

It was not as important, and they don’t really do much with it these days. There’s only one right answer. So, if you can just work that into the interview process, you’re going to be in much better shape. There are other questions about values and priorities and getting specific. People do not get specific enough in their hiring process or in the interview specifically.

Asking about examples where let’s say, they said their biggest weakness is that they hate this question, but it’s always a thinly veiled strength that they think they’re being clever. Tell me an example of a weakness, and then they’re like, well, I kind of am, I don’t know, a perfectionist. I like things to be well done and right.

First of all, that’s BS because they’re just trying to make it sound like it’s a strength but answering the question as if it’s a weakness. Actually, it is a terrible weakness because the person who is a perfectionist has no standards because nothing ever gets done because there’s no place where they’re like, all right, this is good to go, ready to publish, which is the same as not having any standards at all.

It’s just a terrible weakness. Anyway, so what if you asked a specific question around? Tell me a time and a situation where the biggest strength that you just shared with me became the asset that saved the project or turned the project around, or that made it a huge success, much more so than it would have been otherwise. And then you just sit back, and you listen to the answer. I always ask for specifics, but here’s where you can get into tapping into their values. You can actually, before the interview process, do a Demartini Values Hierarchy Process with them. 

Just send them the link to Dr. Demartini’s website, to the place where they can fill out the hierarchy of values, such as: this is my top value, this is my second, third, and fourth, etc. You have to make sure that your job description, the duties and the responsibilities match up really well with those top values. But in any event, if you’re in the process of interviewing the person, you ask simple and just kind of off-the-cuff questions, but it’s not off the cuff. You say, well, you know, of these various attributes, I’m just going to rattle off. Which one do you think is the most important for this job?

Attention to detail, you know, let’s say creativity, technical acumen, dedication, honesty, like what would be the best, most important? And you just wait for them to answer it. And they’re probably gonna try and answer it in the way that they think gets them the most points with you, which is the wrong answer. The only right answer is honesty. This is called the Honesty Test. I learned this from my friend Sam. 

And it comes in so handy because you cannot train somebody’s honesty. If that’s not one of their values, you’re gonna end up in a world of hurt eventually. Who wants to have somebody that, the second that you come by in an office environment, I remember having a staff person like this. I could see through the reflection on the window behind her that she would be zipping up windows as I walked up to her. And it was almost every time. But I could see what she was doing. She didn’t know it, but I could see that she was on Facebook, that she was doing stupid stuff, just messing around, not working on projects that she was supposed to be working on. I could see it.

You don’t want that. You want somebody who’s honest, and the attention to detail and stuff like that is not necessary for every single role. If you’re looking for somebody who’s creative, attention to detail is not important. If you’re looking for somebody who’s like a deal maker, puts big deals together, partnerships, strategic alliances, they don’t need to be attentive to all the details. You have somebody who’s their assistant or their direct report to them that will handle the details for them.

Yeah, I love it. It’s so valuable. I agree with that completely. For example, digital marketing is huge. And when you cooperate with customers, when they ask me, can you help me with Instagram or even with some specifically build your techniques? I’m not good with that. I can reply, “Sorry, guys, I can help. You know, it’s not my strong side.

 I can understand the process, but I’m not good with Pinterest, Instagram, or specifically building techniques because, yeah, SEO is huge as well.” It’s better to choose priorities. I know some specialists who provide only one link-building technique to earn a million dollars, you know, good money, because they pay attention to one specific technique. If you ask them to please help create content, they will reply to you, “No way.” We don’t do it. They deny it because they know they’re good at something, and it’s better to be the best on one side than trying to cover everything like Jack of all trades.

Yeah. Well, this reminds me of a concept I learned from Jay Abraham, who was one of the greatest marketers of our time. He refers to it as the Principle of Preeminence. If your prospect or your client is better served by being sent away to your competitor, you should do that, right? It’s like business karma. You will get bitten. You will end up being handed your hat eventually if you’re doing stuff that you’re not the best at and the client doesn’t get the best results. Put yourself in the client’s shoes and make sure that you’re serving them the best. 

And sometimes serving them the best is saying, “You know what? We’re not the best for you. I can refer you to somebody else.” And it doesn’t have to be somebody that gives you a kickback, right? Just be the person or the agency or contractor that will deliver the best results for the client. And that’s just the right way to be in the world, right? Because it’s not a zero-sum game. This is not about competition; my loss is your gain, and vice versa. It’s so much richer than that. This amazing universe we live in is friendly, and it’s based on love. And so many people are still based in fear. So, you know, everything that we do could be either fear-based or love-based. I prefer love. So in terms of, let’s get specific to, I don’t know, let’s say Pinterest or Instagram or something like that.

If your company doesn’t offer that or isn’t that good at it, make it one of your missions to find the resource that is amazing at it, right? So, if somebody needs LinkedIn ads, I don’t do that. My team doesn’t do that, but we can refer them to AJ Wilcox. Or if it’s Pinterest. We’ve got a contractor we use from time to time who’s a Pinterest power user. And so we’ll pull her in. Or if it’s TikTok, well, I don’t even have a TikTok currently. And I understand virality, so I could provide some input on its strategy. But I’m not a TikTok expert. So, there’s a lady named Maayan Gordon who has over a billion views on TikTok. So I refer clients to her, and then she can provide a strategy and a bunch of examples and audit the clients’ TikTok channel if they’re already on TikTok.

AJ Wilcox spoke in my podcast; he handles a $20 million campaign on LinkedIn. Yeah, it’s a lot, and you mentioned the second expert. She spoke on my podcast on my event. Yeah, love, love, your insights are valuable, I think, and they are different for LinkedIn. You need to set up the right data and the right message. You can overcome competitors because cause per click is crazy, you know, compared to other social media or even Google Ads. 

On TikTok, you need to be consistent in creating content, but these people can create valuable campaigns. They know how to set up the right message to cover your target audience. Yeah, I agree with that. Okay, I have a question about the future of SEO. What kind of future can you predict today? Do we need to consider SEO today when, for example, you start from scratch, you have no metrics and a newly registered website, and when you have such competition? What do you think about setting up SEO today?

Okay, well, there’s a great quote I heard at Abundance 360 from Peter Diamandis. It’s a mastermind that is all about future technologies, like AI, nanotechnology, and space exploration. It’s amazing, that’s true. So anyways, Peter Diamandis said, “There’s gonna be two kinds of businesses by the end of this decade. Businesses that use AI at their core and businesses that are out of business.” Well, that’s a little provocative, right? But it’s, I believe to be true, it’s, you know, prognosticating and you know, kind of fortune telling or future telling, but I think it is going to turn out to be accurate that you need to have AI at the core of your business. 

So, what does that mean for an SEO specialist? Well, there are some AI-based tools out there, like Market Muse, for example, which is known for having a lot of AI in its technology. But if you’re not just using AI but incorporating it into how you do your job, I think that is something that will help future-proof your career and your business. The best time to plant a tree was 20 years ago; the second best time is today. So I would start today. If you haven’t done this already, start now. Start playing around with like, learn a little on Python, start using some of the different tools, get access to GPT-3 from OpenAI and start feeding it data and instructions and see what you can get back from it.

 It’s not about just using AI to write content for you or using AI to analyze the page quality or other metrics of your website. It’s about putting AI into the core of your business and using that as a differentiator. So that’s, I think, the future of SEO. If you think about how you can outsmart an AI, Google is full of AI, right? They own DeepMind, and they acquired that company. Last decade, they were just so AI-focused. How do you outsmart an AI, especially one as smart as Google’s? With another AI. So that’s the only way to outsmart an AI, as far as I’m concerned. So, if you don’t have AIs at your disposal, then you’re gonna have a hard time.

Yeah. I’m using AI even today, and I’m going to set up AI as my tool. By the way, to create content with AI, because from my experience, for example, I can write like 2000 words a day if I know the topic, but if I’m using AI, I can write like 20,000 words a day to edit manually or get in text, because sometimes you can get some nonsense, sometimes you can get good stuff, and you need to add additional insights just to spend time. And yeah, we have the goal of uniting GPT-free with our tool. I spoke with Jeff Cole for Market News, and he shared a lot of insights about that. So yeah, I’m excited to learn more about AI to unite.

I’ll give you a quick example because you’re talking about writing content and what if you had an existing whole stable of articles already written, but you don’t have any videos yet. Well, you can use an AI in the form of Lumen5.com and feed it these different articles that you have already published. And create a draft video for each one. It will analyze the page copy of each article, pull out the key concepts, and the biggest kind of bullet points. 

Even if it’s a long-form article and it doesn’t have bullet points, it will create them using AI. Then, it will figure out how to set it up in terms of a set of slides, and then what music to have playing in the background, what effects to utilize to bring in the text, and then what sort of videos and still images to have in the background, because it’s got a huge stock video and stock image library. Now you have a draft social media video to share, you know, and you don’t probably need tweaking, but you’re 80% of the way there. 

Now, it’s just tweaking and revising rather than starting from scratch. You don’t have to be a skilled video editor. You just go into their interface and tweak some of the bullets, and if you don’t like the music that they chose, pick a different track and, you know, other kinds of effects, and the bullet text is too long and shorten it or whatever. Like you just tweak it so much more efficiently.

Yeah, love it, Stephan. It’s a big pleasure to get in my show, to learn from you, to get all these valuable insights, tell our audience how they can reach out to you, learn more about you, and follow you.

Yeah. So StephanSpencer.com is my main website. I have two podcasts. And I tell you, I hope you listen to my other show.

Of course. Yeah, I will. I didn’t know that.

Get Yourself Optimized, which is not an SEO podcast. It’s a biohacking personal development and spirituality podcast. That is my real passion. So definitely check that show out. That’s a GetYourselfOptimized.com. The marketing podcast is MarketingSpeak.com. I’ve been doing both shows since 2015. So there’s 700 hours of content there. And it’s amazing content, well worth your time. And then, of course, there’s the agency website, Netconcepts.com, and we do, of course, SEO, but we also do other things related to things like social media, content creation, conversion, optimization, and so forth. Web strategy and my socials. On Twitter, I’m SSpencer.

Instagram, Stephen Spencer, yeah, Pinterest, Stephan Spencer, LinkedIn, Stephen Spencer, yep. So follow me on socials and reach out if you’re interested, not just in working together, but if you’re just curious about something, maybe you’ll listen to one of my podcast episodes. I love it when people contact me. I’m not in some ivory tower. I love giving back or, you know. That’s not the best term for it, but I love sharing and giving and being a part of this amazing community.

Love it. Yeah, I definitely will do it because self-improvement is my second way of learning a lot more because I changed a lot of my bad habits, like in the last three years when I got flu in 2019. Probably that was the first COVID-19. And I could recover for 45 days. After that, I changed a lot of bad habits and completely forgot about the flu, cold, or any other stuff because I could take a cold shower every day. I can eat healthy food to spend more time with exercise. Yeah, so self-improvement is my second passion as well. 

So, I guess you need to listen to Stephan Spencer, the second podcast. I didn’t know about that. So yeah, excited to know more about that. Okay, guys, you can find all these links to self-improvement Spencer in the description below. Listen to us on Apple, Google, and Spotify and see you next time.