Find it hard to find a truly expert SEO consultant when you know little about SEO yourself? Here are Stephan's top tips and tricks to measure whether an SEO consultants claims are worth their salt. Save your company thousands in wasted consultant fees and lost leads due to bad SEO advice or implementation. 

Thinking that your SEO contractor or in-house SEO team is making some questionable choices? Well, if they mention any of these outdated or false SEO myths, time for them to brush up on their knowledge.

Don't waste time and funds on these completely useless SEO strategies. Stephan cuts to the core of what really matters in SEO, and what you should focus your energy on for truly great SEO results that convert. 

You aren't a real SEO if you aren't using tools to measure, track, report, and implement. However, if you don't have the budget to get the full suite of the SEO expert's toolkit, here are 5 essentials you need to consider.