Learn the connection between social and SEO and why viral is so powerful. You’ll also learn an overlooked tactic on how to dominate the first page of Google for brand searches. Get insider know-how on how to build your authority and credibility online. Learn recipes for success for each social media network, including Facebook and Pinterest as well as other networks such as Slideshare and Quora.
You can amplify your reach and your results if you have influencers share your content. This module is all about how to find influencers (including must-have criteria to know whether an influencer is the right fit for your business), how to build relationships with them and how to best leverage influencers by developing your own influencer outreach machine.
In this module, you’ll learn how to use viral hooks in your content as well as the various content formats that are proven to be attention-getting and compel sharing on social networks. A great headline is critical for success, and we’ll cover the secrets you need to know to create your own amazing headlines. You’ll learn who you must write for (and it’s not who you think!). We’ll also cover how to be remarkable and when to consider newsjacking.
One of the “smartest cats in SEO”, Stephan Spencer is a sought after SEO expert, speaker and bestselling author. He is the co-author of The Art of SEO, author of Google Power Search, and co-author of Social eCommerce. Stephan’s SEO clients have included such retail giants as Zappos, Sony Store, Quiksilver, Best Buy Canada, Bed Bath & Beyond, and Chanel.
Stephan has spoken at countless hundreds of Internet marketing events, including SES, SMX, PubCon, Internet Retailer, and Shop.org, and has contributed articles to the Huffington Post, Multichannel Merchant, Practical Ecommerce, Search Engine Land, DM News and MarketingProfs, to name a few.
This program and the group coaching calls in particular have been invaluable. The thing that has struck me most was that I did not even know what I did not know about SEO. And the best concept I have learned so far is the “3 second rule” for understanding value prop/next steps on web site. Simple but powerful.
Stephan and his team have broken SEO down in practical and easy to follow course modules (of which I have completed the first two so far). Bringing in examples of other thought leaders in SEO and other case studies is a powerful way to reinforce some of the concepts being taught in the courses. Helps me to learn and also helps me to sell some of these SEO ideas to others on my team.
I am glad that group coaching calls have now been uploaded to membership site. There was so much excellent content covered in those calls that I could not make notes fast enough. Now I can refer back to the recordings. The website reviews (of participants) that Stephan conducted during both group coaching calls were really insightful. In the most recent call, Stephan invited the participants on the call to brainstorm content marketing solutions for each others’ sites. That really drove the engagement of participants and led to some very creative ideas. I learned a lot by thinking about other company websites and their approach to content marketing.
There are a lot of people who claim to do SEO. It is clear to me that Stephan is a leading authority in the field and his clients are lucky to have him on their team.
