* Results are atypical. There is no guarantee that by
working with my firm you will get similar results.
When Chris Parker created WhatIsMyIPAddress.com in 2000, he never imagined it would become one of the top 3,000 websites in the U.S.
What started as a solution to a workplace problem has grown into a trusted resource for millions seeking information about online privacy and security.
“You’ve challenged me where I need to be challenged. As a result, I’ve grown a lot on the business side, but I’ve also grown on the personal side. We’ve had a number of calls over the years where it’s like, ‘Hey, let’s turn off the recording and just have a conversation.’ And those have always been very fruitful.”
Chris Parker and I met in 2017 at Affiliate Summit West. Neither of us knew at the time that we would change each other’s lives, but Chris’ mission to align business success with a higher purpose resonated deeply with me. I had a feeling we were going to accomplish amazing things together.
We started working together, and have been working together ever since. Throughout our ongoing coaching and consulting engagement, we’ve gotten to know each other, and connected on so many levels, it’s been a powerful partnership for both of us.
When we started working together in early 2017, the site was already at an impressive 2 million visits per month. By 2020, we got them up to an even more impressive 6 million monthly visits. That’s 3X growth! But then…
We shifted from purely technical content to user-focused articles addressing real concerns about online privacy and security.
This involved my team of writers creating in-depth, actionable content that resonated with readers’ needs. We wrote comprehensive exposés and step-by-step guides on everything from spoofing and crypto scams to hiding your Google location and spotting malicious websites, which provide practical, easy-to-follow advice for users of all technical levels.
This approach improved user engagement and positioned What Is My IP Address as a trusted resource for online safety information.
The content creation and optimization process is a well-oiled machine, which we constantly innovate with AI and cutting-edge thinking. Below is a sneak peek of how we work behind-the-scenes…
Good link building is digital public relations done at scale. With the highest-level pro tools available at our disposal, like Pitchbox , our process includes prospecting, writing pitches, doing outreach, following up, and writing whatever content is required by the journalist/blogger/webmaster.
When our engagement started in January 2017, backlink numbers were 251,993 and referring domains at 5,441. As of June 2025, we are at 108,514,424 backlinks and 26,894 referring domains. That’s a 43000% increase in links and a 394% increase in referring domains.
Working closely with our colleagues at
Studio1 Design, we re-envisioned more contemporary mobile responsive design to improve user experience and conversion.
A mobile-responsive design was implemented, dramatically improving user experience. This was crucial as mobile traffic had grown from just 3-4% to nearly 50% of total site visits.
The new design ensured that content was easily accessible and readable on all devices, from desktop computers to smartphones. This improvement in UX led to longer on-site times and lower bounce rates, further boosting the site’s search engine rankings.
I encouraged Chris to step out of his comfort zone to become the public face of the brand through podcast appearances and media engagements. This involved overcoming his natural introversion to share his expertise more widely.
By putting a face to the brand, Chris helped build trust with the audience and differentiated What Is My IP Address from more impersonal tech resources.
This incredible book, audiobook, and accompanying workbook isn’t simply a story of me inspiring Chris to write his first book. First, I was guided through divine inspiration to write a book myself about data rights and how to protect them. I started work on the project with my long-time ghostwriter Jem Matzan, who I’ve been working with since 2008, across all 3 of my books and 9 editions in total. Midway through the project, I decided to invite Chris as co-author. He graciously accepted. A few months later, I further decided to hand over the project completely to Chris and Jem and to remove myself as co-author.
This topic space is Chris’ passion, and it makes total sense for him to take the reins. Chris sees this project as a “give back” to humanity; thus, he’s making the book completely free in its digital and audiobook formats. It’ll be available in paperback and hardcover too, on Amazon (not for free). I’m confident this book will make a big difference in a lot of people’s lives, and I’m so excited to see where Chris takes this!
Acknowledging Chris’ groundbreaking work in online security and his expanding network of industry connections, I suggested he launch his own podcast. This initiative would highlight his insights while creating a forum to explore crucial online safety topics with fellow professionals in the field.
In 2020, we helped Chris launch his Easy Prey podcast. Expanding his reach and establishing him as a thought leader in the security and privacy space. With over 270 episodes, it has helped Chris build relationships with notable guests and expand his network. The podcast covers a wide range of topics from human trafficking and ransomware to stopping robocalls, featuring in-depth interviews with experts in every field.
Easy Prey Podcast
Downloads
YouTube
Subscribers
I secured for him some really notable experts as guests, including these luminaries…
We helped Chris grow his YouTube presence for Easy Prey from zero to 1.35 million views and 105 thousand subscribers. One key strategy has been YouTube Shorts, which is a great format for podcasters to leverage — extracting short clips from long-form videos, adding B-roll, effects, captions, and stitching all this together in a way that tells great stories and hooks the viewer. Hundreds of thousands of views are attributed to the Shorts alone, which we produced with our video editing team.
Partnering with Studio1 Design, we assisted Chris with adding a personal touch to the site with a “Hero’s Journey” timeline on the About page and a media page showcasing mentions and appearances.
The timeline traced the growth of What Is My IP Address from its humble beginnings to its current status as a major online resource. The media page, highlighting appearances on platforms like CNN, FOX Business, and CBS, served as powerful social proof. This strategy led to new opportunities, including national TV appearances where Chris shared his expertise on topics like romance scams.
Chris and his wife set ambitious charitable giving goals, trusting that their business would grow to support these commitments. They aimed to donate a six-figure amount in a single year, a figure that initially seemed out of reach. This approach shifted their focus from praying for personal success to praying for the ability to give more.
By aligning their business goals with their personal values and faith, they found deeper meaning in their work and, remarkably, achieved their giving goal without tapping into savings.
These strategic shifts, implemented collaboratively over several years, transformed What Is My IP Address from a purely technical resource into a comprehensive platform for online safety and privacy education. The combination of improved content, user experience, personal branding, and a strong sense of purpose drove the site’s growth exponentially, demonstrating the undeniable power of aligning business strategy with personal values and user needs.
Over the course of working together these past 8 years, we’ve achieved..
increase in monthly visits, from 2 million to 13 million
394% increase in websites linking to us
Launch of a successful podcast with over 500k downloads so far
National TV appearance and numerous media mentions
We continue to break all time record monthly revenue numbers
Achievement of personal charitable giving goals
With a solid foundation for growth and a clear sense of purpose,
What Is My IP Address is poised for continued success. Future plans include:
From a simple tool to check IP addresses to a comprehensive resource for online safety, What Is My IP Address demonstrates the power of strategic pivots, consistent effort, and a willingness to evolve with user needs – all underpinned by a strong sense of faith and purpose.
With the long-term SEO, digital marketing, and coaching engagement we’ve had with Chris over the course worked together has been instrumental in this transformation, proving that with the right guidance and a commitment to growth, remarkable results are possible.
Co-Author of "The Art of SEO"
Co-Author of "The Art of SEO"
