Case Study

It was a bit like leading a horse to water–you educated us. We started seeing things that we didn’t know to even look for before–things that were boat anchors on us.

Rick Van Dyne

V.P. of Sales and eCommerce OWC

HERE’S HOW I HELPED OWC INCREASE THEIR SALES BY OVER 40% WITHIN 2 MONTHS OF IMPLEMENTATION

For more than 30 Years, OWC has had a simple goal. To create innovative DIY solutions to give customers the most from their technology. They have established a loyal following of Mac enthusiasts who come for the selection and prices and stay for the support, including providing their customers with DIY upgrade videos. They have carved out a niche and consistently deliver on the promise of providing great products, great value, and excellent customer service.

First Steps

Stephan’s engagement with OWC began with a pro-bono SEO audit which OWC won in a charity auction benefiting Impact Network. Stephan sits on the board of this organization that builds and operates schools in rural Zambia.

We delivered as if it were a full-price comprehensive audit, having no idea if they would ultimately retain us, but Stephan knew that he could deliver massively for OWC in a way that would be extremely impactful for their bottom line. He figured that was a pretty good calling card to leave, and the strategy definitely paid off.

In a SWOT analysis, Stephan assessed OWC’s strengths, weaknesses, and missed opportunities. There were many technical issues that were holding OWC from higher rankings, and more traffic. The OWC team was incredibly proactive in implementing changes immediately, and the results that came from this were dramatic.

As soon as the OWC team started fixing the issues uncovered by Stephan’s audit, organic traffic to the site, as well as conversions, began to skyrock

CONTINUING TOGETHER

Swimming upstream in the beginnings of a global pandemic when many businesses panicked and cut much of their marketing efforts, OWC saw the value in what Stephan had to offer, and they retained our services.

Comparing May 2019 to May 2020, the website saw a 58.28% increase in organic traffic at its highest and lowest point. Stephan’s strategies, and the effective action by OWC to start implementing them, eventually led to millions of dollars in revenue generated by an influx of sales – during a global pandemic!

"We have now, from a revenue standpoint, achieved in May about 40% more in 2020 than we did May 2019, and that’s happening in the middle of a global pandemic. Sure, the “work from home” movement has helped us, but that’s at most 20% of the lift. I can clearly see that the vast majority of the increase in ranking, the increase in traffic, and the increase in conversion that we’ve been seeing is predominantly due to these optimizations that we’ve made based on Stephan’s suggestions."

Rick Van Dyne

V.P. of Sales and eCommerce