When a visitor had been on a page for at least three seconds, the optin above would appear. For 4% of readers, the optin was enticing enough to convince them to submit their email address. The other 96% were annoyed by the intrusion and dismissed the NinjaPopup optin.
Based on the advice of SEO expert Stephan Spencer, Neil registered for OptinMonster and adjusted the copy of the optin to increase engagement.
The new optin focuses more on the benefits the member receives by joining the Inner Circle. The image is also more personable, featuring Neil smiling straight at the viewer, with his son in his lap.