This edition includes updates on SEO tools, tactics, and ranking methods that have reshaped the SEO landscape, with a brand new chapter on how generative AI can be used to support SEO and SEO-related tasks. Novices will receive a thorough SEO education, while experienced practitioners get an extensive reference.
SEO problems can have detrimental effects on a website’s visibility and traffic. From outdated optimization techniques to penalties incurred from violating search engine guidelines, these issues can hinder a site’s performance and diminish its potential for organic growth.
Addressing SEO problems requires ongoing efforts to adapt to algorithmic updates, optimize technical aspects, and prioritize quality content creation.
…the 4th edition of The Art of SEO — your essential guide for navigating the labyrinth of search engine optimization.
Eric Enge is the CEO and founder of content marketing and digital marketing agency Stone Temple Consulting. Eric’s been named the 24th most influential person in content marketing. He has speaks at conferences such as SMX, Pubcon, ClickZLive, and many other conferences. Eric writes monthly columns in Moz and Search Engine Land. In addition, he periodically writes for Marketing Land, Copyblogger, and Social Media Today, and has been quoted in the Wall Street Journal, The Huffington Post, the Verge, and many media sites.
Stephan has been involved in SEO since 1999 when he founded SEO firm Netconcepts. He invented search technology platform GravityStream, rebranded as RIO SEO Website Optimizer. He is the author of Google Power Search, published by Oreilly in 2011, and co-author of Social eCommerce, published by O’Reilly in 2014. He is a regular contributor to Search Engine Land, Marketing Land, and the Huffington Post. He is a frequent conference speaker for the American Marketing Association, Shop.org, Pubcon, SMX, and Internet Retailer.
Jessie has been working in SEO since 1997. She’s a co-founder of the Search Engine Marketing Professional Organization, and founder of SEO company, Alchemist Media. Jessie, along with Alchemist Media, have been named as the first to identify and expose click fraud. She has spoken at Search Engine Strategies, Search Marketing Expo, PubCon, and Web 2.0. Jessie has over 23 years of experience in Digital Marketing, Search Engine Optimization, and Click Validity Analysis. She earned her BA from Smith College.
This edition includes updates on SEO tools, tactics, and ranking methods that have reshaped the SEO landscape, with a brand new chapter on how generative AI can be used to support SEO and SEO-related tasks. Novices will receive a thorough SEO education, while experienced practitioners get an extensive reference.
