This expert-led guide breaks down how to expand your brand’s reach and build meaningful business relationships—while increasing your online sales. Learn proven strategies from leaders in ecommerce, online marketing, and social media, complete with case studies that show the tactics in action.
Social media isn’t optional—it’s where your next customer is already hanging out. Social eCommerce is your no-fluff guide to turning tweets, posts, and shares into actual sales. Written by three leading experts in ecommerce, digital marketing, and social strategy, this book shows you how to cut through the noise, connect with your audience, and grow your business—without wasting time or money.
Whether you sell digital products, physical goods, or local services, this book arms you with battle-tested tactics and real-world case studies to help you influence, engage, and convert like never before.
Whether you’re just starting out or looking to scale, Social eCommerce gives you the tools to make social media work for your business—not the other way around.
Turn scattered social efforts into a cohesive system that scales with your business growth
Create high-converting ads that drive more clicks and sales while reducing your cost per acquisition
Convert social media followers into paying customers for tangible goods across all major platforms
Build trust and authority to sell software, courses, and digital products to skeptical online audiences
Dominate local search results and drive foot traffic using location-based social media tactics
Boost your search engine rankings by leveraging social signals and platform-specific optimization
Generate massive attention and viral growth on a shoestring budget using unconventional strategies
Protect and enhance your brand image while turning negative situations into positive opportunities
Protect and enhance your brand image while turning negative situations into positive opportunities
Prove the value of your social media efforts with concrete metrics that justify your marketing spend
He is the CEO and Founder of Jimmy Harding Consulting and the Creator of Game Changer Talks, a podcast dedicated to bringing you high level strategies to take your business to the next level. In 2013, Jimmy's proprietary marketing programs helped his clients increase their profits by $20,000,000.00.
Stephan has been involved in SEO since 1999 when he founded SEO firm Netconcepts. He invented search technology platform GravityStream, rebranded as RIO SEO Website Optimizer. He is the author of Google Power Search, published by Oreilly in 2011, and co-author of Social eCommerce, published by O’Reilly in 2014. He is a regular contributor to Search Engine Land, Marketing Land, and the Huffington Post. He is a frequent conference speaker for the American Marketing Association, Shop.org, Pubcon, SMX, and Internet Retailer.
Jennifer Sheahan, founder of FB Ads Lab, has spent years helping entrepreneurs and business owners master the skills needed to market effectively in today’s fast-moving digital landscape. A respected voice in the online business world, Jennifer is a sought-after speaker who travels globally to both learn and teach the latest in digital marketing.
Co-author Stephan Spencer, a highly respected expert in SEO, e-commerce, online marketing, and social media, offers a detailed narrative and case studies on successfully using social media to increase online sales.
