This is Stephan’s podcast appearance about Saving the World with SEO on the Biz for Good show.

Welcome to the Biz for Good show, where we highlight misfits, outcasts and renegades for the being good and doing good movement. We spotlight people that are changing the world by having integrity and honesty and creating an environment of connection. Thus showing the true secret to success and creating a life of greater impact. So come on board and create your own Biz for Good Life.

BGJ: Welcome. Welcome. Welcome to the Biz for Good show. Welcome in your face. Come on in your face. Season three for the Biz for Good show. I am your host. Bobby Glen James, along with the lovable, wonderful Ryan Pilkington. Ladies and gentlemen. We are here to set it on fire as it is. This is the new season, and we are excited to fight against the bad guys. This is a war. We are in a war against the bad, and it’s time to stand up for the good people. And we’re doing it here at the Biz for Good Show. Tell us about the show. Right.

RP: Holy moly. Yeah. Welcome to season three of the Biz for Good Show. We are all good, right?

BGJ: We’re all good all the time.

RP: Everywhere.

BGJ: Everywhere.

RP: Yeah. We’re on episode 107, Saving the World with SEO, with Stephan Spencer.

BGJ: Ladies and gentlemen, on the show today, Stephan Spencer.

RP: And he’s live in what state are we?

BGJ: Yeah, where are you coming from? Spencer, Spencer Stephan.

RP: Stephan.

BGJ: Stephan Spencer. I bet you get that a lot.

Sometimes. Not usually.

BGJ: Oh, this is gonna be a good show. I can already tell.

I’m in Tel Aviv right now.

BGJ: I’m in San Monica. Say what?

I’m a little far from home, but yeah, it’s great here.

RP: Oh, that’s super. Well, thanks for taking the time out to be on the show. We love having influencers and connectors and, you’re, you’ve done a lot of cool stuff, and we’re going to, we’re going to talk about those things, and we’re also going to step up our game and talk about how you’re going to be a Biz for Good show warrior, right?

Yeah.

BGJ: Or are you not how you’re going to be, how you are a good warrior? Awesome.

RP: Yeah. I’ll talk more about Spencer right now. Absolutely. You got me now.

BGJ: Yeah, I got you doing it.

RP: Holy moly. We haven’t gotten off first. We didn’t go cuckoo crazy. We didn’t go cuckoo crazy.

BGJ: We didn’t go freely or anything. You know, I was talking to a friend the other day, and he said, Bobby, I was so passionate about this. We’ve been doing this for two years now, and I’m just so passionate about guys. There’s so much bad stuff out there. Bad marketing, bad manipulation tactics, bad news. And guys, there are good people in this world doing amazing things. And we want to shout it from the rooftops.

RP: Spotlight it.

BGJ: Absolutely. We have amazing people doing great things and committing to do even more. And guys, if you want to be successful in this world, the more good, the more focus you are outwardly focused, the more you get back. So, guys, take this on. We are committed this year to really get serious about this.

And, of course, have fun with the guests.

RP: You can find this where?

BGJ: On Insta Instagram, Twitter, Facebook, iTunes, Stitcher, and all of the different podcast things, please subscribe and be a part of the movement, guys. This is not just a podcast. This is a movement. To get out there and shout from the rooftops that it’s time for us to look at and see all the good stuff that’s being, that’s going on in this world. Yes. It’s not all bad.

RP: Yes. Use the #goodagainstthenoise, share your good stories, and put it on there. Good, hashtag

BGJ: #goodagainstthenoise! Good against the noise!  

RP: Yes. So, Stephan Spencer is an international recognized SEO speaker, author and expert on all things SEO. He is also the author of Google Power Search and co-author of Social Ecommerce and The Art of SEO, which is considered the Bible on search engine optimization. Stephan founded Netconcepts in 1995 and grew it into a multinational SEO agency before selling it in 2010 to paid and organic search software services agency Covario. He currently hosts two podcasts, Marketing Speak and the Get Yourself Optimized. We want to recognize Stephan, who has helped numerous nonprofits scale using the power of SEO. And that is a step. Thanks for being on the show. Clear from Tel Aviv or wherever you are.

BGJ: Yeah, he’s in Tel Aviv. Wow. He’s in Tel Aviv. We’ve got international waters. What, just a side note, what brings you there? Something cool? Or just fun?

Well, my wife is Israeli, so yeah, that’s pretty cool.

BGJ: So, family. So, family. Is that why you’re there?

We’re visiting family. And I’m working remotely because, you know, I’m in the internet business. That’s what I can do.

RP: Yeah. Which is a beautiful thing.

Time independence. One of the three benefits.

BGJ: What time is it there?

10 P. M.

BGJ: Oh, wow. Nice. Yeah, this is good.

RP: Well, thanks for staying up with us. We don’t want you to be like us. We’ve been up for four hours.

No problem.

BGJ: Awesome. Okay, well, should we get right into the show?

RP: You’re itching. You’re itching.

BGJ: I’m getting kind of excited about this. Oh, we’ve got it. Okay.

RP: Gotta recognize that.

BGJ: We do have to recognize our affiliate. Builderall, Builderalltomillions.com. Everyone, if you want to build a website, if you know you need a sales funnel, if you’re looking at some way of doing an email blast and you want to do webinars, or if you want to eat training, or if you need a basket, a checkout, or all that stuff.

RP: Ecommerce.

BGJ: Yeah, e-commerce. There you go. Builderalltomillions.com does it all.

That’s why it’s Builder All, because it does all digital marketing tools. Check it out at BuilderAlltomillions. com. Guys, we’re using it here at the Biz for a Good Show and for some other things. It’s amazingly simple and graphically beautiful and a great digital marketing tool. Check it out. Builderalltomillions.com.

RP: Great customer service, and you can make some side hustle money.

GBJ: Oh yeah, there’s always the affiliate program. Make some side hustle money. Yeah.

RP: Awesome. now, Bobby, I’ll unleash you. I’ll unleash your questions to the world.

GBJ: So, folks, I was talking to a friend. It was Brandon Ushio. I was talking to Brandon from the Fandom Podcast. And we were sitting down, and he goes, Bobby, you know, he’s a fan. And he’s a devoted listener to the Biz Forget Show. Hey, shout out to Brandon. Here we go. And he said, you know, Bobby, it took me six months to realize that you guys ask the same question all the time.

RP: That’s right. Same questions. That’s how we roll.

GBJ: Yeah, and he’s like, it’s cool, and he says, but what about since you’re past a hundred episodes, what if you shake it up a little and ask some different questions? So that’s what we’re going to do today. And we have just released them. And he has graciously said, yeah, sure, whatever. Sure, you can ask me whatever you want. Bring it, Right, Stephan?

Yep. Well, I have to tell you, these questions are pretty scandalous. So, yeah, let’s do it.

RP: Yeah, we’re going to live on the edge this season. So, the first question is, we would like to know how you are living the Biz for a good lifestyle in your personal life and your business right now. How are you living it right this second?  

Well, from a personal standpoint, I believe in making a difference in people’s lives. So, I’m working on two self-help books on personal transformation. I went through a big transformation myself. Unrecognizable from the guy you would have met a decade ago. I went through this transformation and over the course of 2009 2010, and when I started showing up at conferences, because I spoke at a lot of conferences, after that transformation, people wouldn’t know who I was. Who knew me? I would go up and start chatting with people and in a group and they wouldn’t know who I was for a little while until I let on that it was me. So that was fun.

RP: Wow, that’s amazing.

With the world, I was able to transform myself and essentially cut a decade or even 15 years off of how I looked and also how I felt. And I created a podcast around that on things like biohacking and mindset and, spirituality, all sorts of Life hacks and productivity hacks as well.

BGJ: Wow. Podcast. What is a website? What’s podcast? Where would people find that website?

Just so GetYourselfOptimized.com

BGJ: Or not website. Yeah, the podcast. GetYourselfOptimized.com podcast.

That’s the website. And then podcast is the Get Yourself Optimized. And, actually, we’re in the process of rebranding that to Get Yourself Optimized because not everybody self-identifies as a geek. I do. When we look at the photo of me on that website, your jaw will drop. You’re like, “Oh my God, that was an uber-geek.” And then you see the after photo. It’s pretty much night and day. And then you see who I’m married to. And, you’re like, “Wow, that previous guy would never have gotten the girl,” been married for two years now. And I’m very blessed. Oh, it was; it was a journey to go through this kind of reinvention.

It all started with walking on 2000-degree hot coals in my bare feet and not getting burned at all—not even a blister. So that was at a Tony Robbins event called Unleash the Power Within. And that was the pivot point for me. It was a wake-up call. If I could do that, I could certainly go get LASIK, change my diet, start working out and get a hair transplant. And, but yet the internal changes were bigger than the external changes. So, I felt 10 years younger or 15 years younger. I just exuded vitality and enthusiasm. And I shed that geeky, socially awkward persona that I had.

And I just became really present. So now I share that with people through my podcast and the impetus for me starting a podcast was I was starting work on the book on the self-help book on personal transformation. And I wanted to interview all of these subject matter experts. And I realized, well, I’m going to go to this trouble of interviewing these people.

I might as well get them to do a podcast episode at the same time. So, I started interviewing people like Byron Katie, Dave Asprey, and so forth. And, yeah, it’s just such incredible life-changing stuff. I’ve had people tell me that they’ve lost pounds because of podcast episodes of my show, like the Mark Sisson episode. One guy lost 40 pounds, a guy that’s in a mastermind.

BGJ: Well, I’m in. I am definitely going to, but I have not. I love finding new podcasts and new stuff to listen to. I am all over that. So, you will probably have just found a new fan.

RP: Me too. Me too.  

BGJ: Awesome. Awesome. So how about business? I know that’s kind of business. Do you have maybe a story that you could share with us about how this Living the Biz for a good lifestyle?

Yeah, I certainly do. And, just to clarify, it’s not really business because I haven’t made any money off of my podcast.

RP: Oh, we know the feeling.

BGJ: Yeah, we got you. We know the feeling. We got you. We do this because we love it.

RP: It’s just the business of doing good.

BGJ: It’s just meeting amazing people and powerful people that are doing this. I say it time and time again. I would do this if we had two listeners. We’re definitely stepping up in the listenership, but I just love connecting with people who are doing amazing things. And Stephan, of course, you’re one of those. Thank you.

Yeah. So you wanted a story. let me share with you. I’ve got so many stories. Let me start with this one where I was at a mastermind, actually two masterminds in the same month. The first mastermind was Tony Robbins Platinum Partnership. And we were on a trip to Africa. We went to Zambia, Botswana, and South Africa. In Zambia, we did a contribution day where we were volunteering, helping a rural school, rebuild, like, fixing doors, painting classrooms, and all that sort of stuff. And then I’m at another event, another mastermind, a couple of weeks later. And this one is run by Neil Strauss and it’s called The Society.

It’s a secret society that’s not so secret because they do have a website. but it’s, It’s a big group of men, about a hundred guys that really are focused on improving themselves and up leveling. And I meet one of the guys, for the first time at this, mastermind who happens to have a nonprofit that builds schools in rural Zambia. Like that cannot be a chance or random, right?

RP: You find that out just before you go to do that.

No, this was right after I got back from Zambia. And I’m like, I was just there. You’ve got to be kidding. I was actually at some schools like, helping out. And, yeah, this sounds really amazing. And he was a technology executive internet executive, and he had a successful exit. And then he started this nonprofit with a friend, and I’m like, I want to, I want in. Cause I was trying to figure out how do I build schools or build orphanages. And it’s really hard in the third world. There are things that you’d never would have thought of. Like, okay, how do I bribe government officials? Because nothing gets done unless you bribe government officials. And it’s like, wow, crazy. But it’s the reality. Okay. And I had no idea how to do this. You need a man or woman on the ground who’s making sure that everybody, you know, there’s all the vendors and stuff that are working on the project aren’t stealing from you.

GBJ: You know, that’s not the first time we’ve heard this. We had another person on the show who had adopted a girl in Haiti, and he didn’t realize it. He was trying to, you know, do things, and he learned about persuasion through the whole ordeal because everything he had to do was not, you know, what he was used to here in the US. It’s interesting that you kind of came into the same stuff. That’s why we take so much stuff for granted here in the U. S. We don’t think about how things have to be done. It’s interesting.

Yeah. So, I decided pretty much right then and there that I was going to donate an entire school.

RP: Oh, wow.

So, yeah, within a week, I wrote a check out to this organization called Impact Network. And about a year later, I joined their board. I’ve been on their board ever since. And, in fact, just two weeks ago, I auctioned off, or Charity Buzz, actually, plus Impact Network, auctioned off an SEO audit that I donated. The top bid was $15,000 for Impact Network. I did the last one and it actually got $20,000 last year. So that’s pretty cool. And then, of course, I donate money as well. And just a tip for listeners. If you want to make a difference and donate to organizations, it’s a great time when there are a lot of these matching campaigns or matching drives that are going on, like at the end of the year, there are plenty of them. There’s like, well, wolf connections got a three for one. So you donate a dollar, and it becomes 3. That is cool with, yeah, with the Impact Network. They’ve got one to the end of the year as well, where every dollar gets doubled from another organization that has a matching grant.

BGJ: Is there a way you could look that up as a person? I mean, is that, is there a simple way to just Google?  

So if you’re in, let’s say that you are into, I don’t know, charities that relate to cancer. So you type in cancer, charity, or capital, or actually have a book on how to find stuff on Google. It’s called Google Power Search. So you type in, yeah, cancer, charity or nonprofit. And then, a keyword that would help you find these matching grants would be just matching. That’s usually the keyword that you’ll find on the page. And then you’ll find all these organizations that have, like, a two-for-one or a three-for-one sort of situation. But anyway, back to my story here, so I write out a check.

They build a school. It only costs under $20,000 to build a school. And maybe another $5,000 to run it for a year. So, I wrote out a check to build and operate a school for a year. And then that just became part of their schools. So, at the time, they had nine schools, and now they had 10, things to me. I just took it as a sign from the universe that, you know, I believe there are no coincidences. 

When I had just gotten back from Zambia to meet a founder of a nonprofit that was doing the exact thing that I was just there doing, I took that as a sign and took some massive action. I haven’t looked back, and I continue to be active on their board and helping them build more schools and operate them. E-learning is a whole curriculum that they’ve developed and everything. It’s pretty cool.

GBJ: See, that is exactly what we’re talking about. That you, and why were you, I mean, in this world where everybody’s trying to figure out how to make millions of dollars and do this, why were you drawn to that?

Because I believe in business karma as well as just karma. If you do stuff out in the world to make a difference for people and for businesses and for non-profits and so forth, I think it’s going to come back to you many times over.

GBJ: I would say I know it will. I’ve seen it over and over again.

Yeah, for sure. And, another. An example of that is I was reading a book called Nano by Ed Regis. I read about in the book this organization called Foresight Institute, and it’s a think tank/public policy organization around nanotechnology. It was co-founded by the guy who coined the term nanotechnology, Eric Drexler and his now ex-wife Nanotechnology Christine Peterson, who coined the term open source, a really amazing organization that wants to make sure that when nanotechnology is a real thing, not like now, it’s kind of, you know, a plaything right now. But when we have self-replicating nano-sized machines. It’s a whole other ball game.

GBJ: Oh my gosh.

Like the world is gonna change extensively.

GBJ: Yeah. And if this is real, don’t, this is the next real holy crap change.

Oh my goodness, yes. It’ll make the Industrial Revolution look like a blip.

GBJ: Yes, your cancers in your body will just be taken care of by nanobytes and all. I am so, and that’s why people think that’s sci-fi, but that’s just around the corner. It really is.

It is, it really is. There’s also this thing called The Gray Goo Problem that Eric Drexler wrote about.

GBJ: It’s called what?

He’s very concerned about green energy. The Gray Goo Problem. Imagine these self replicating nanobots that never stop. Like there’s no off.

GBJ: Replicate, and they will take over the world. I’ve heard that.

Yeah, they take over all matter and use that as fuel to create more and more of those nano-sized machines until there’s no matter left—like no organic matter, no earth. So that’s The Gray Goo Problem, and that’s one issue that the Foresight Institute is very fixated on, making sure there are safeguards against it. When I read about it, I thought, “Wow, I need to help these guys out.” I have a degree in biochemistry, so I’m very keen on anything biotech-related or biology-related. So, I contacted their executive director and offered to help them out pro bono.

And they take me up on it. I built them a new website, like a whole site redesign at my previous company, Netconcepts. We also did web development and design. So we took care of their whole website, which should ironically look like it was built in 1998. And this was like 2004. So, yeah, that was very good for them. Also did a lot of SEO for them to help them. they had a, so much page rank and so much authority in the eyes of Google, but they weren’t wielding it, very well. So that’s my Ballywick, and I was able to really help them, own a lot of important keywords, including nanotechnology. So they were ranked quite highly.

GBJ: So, where are they at now? Where are you? Are they on? I mean, we hear those stories and we hear about the singularity and all. I mean, we might as well go there and get geeky. I mean, we might as well. You opened Pandora’s geeky box with nanotechnology, and what do you think of the singularity? Are we, is it bad or good?  

Well, that’s the nature of the singularity. We don’t know. By definition, a singularity is where all known laws of the universe, in this case, regarding evolution, break down, and we cannot predict the future. It’s like an event horizon, so there’s a quantum singularity, which is, in other words, a black hole in the event horizon. You cannot see past it. You have no idea. What, it’s like there because the known laws of physics break down. So, if all known laws of evolution break down because, you know, we’ve hit around this singularity point in 30 years’ time, then yeah, but all bets are off.

GBJ: Yeah, but you got these two, you got these two factions, you know, that’s like, “Oh, it’s gonna be amazing for the human race.” And the other one is it’s gonna destroy us like Terminator. It’s it, and I guess we just won’t know until we hit there. And I’m sure you’re familiar with it.

Here’s, I think, a really good way to frame this. So yes, there is the dystopian future, and there are so many sci-fi movies that take that tack. And then there’s the utopian future. Very few movies, TV shows, you know, Netflix, and none of that is really focused on the positives and what could happen.

RP: Wally did, and it wasn’t pretty.

Yeah, I’d still call that dystopian. So, if you have a choice and you do between believing in a dystopian future or in a utopian future. Go for the utopia.

RP: Yeah, why not? Be hopeful. That’s a be-for-good point, in my opinion.

GBJ: Absolutely.

Because if you are focused on the negative, guess what? You attract more negative.

GBJ: Absolutely.

Hey, this stuff I can understand. You’re like a vacuum, sucking in more and more negative. Let’s say you’re negative, I don’t know, like you’re having a tough year financially, and you’re just wallowing in that negativity. That’s going to create a void that then sucks in more negativity, and you end up with negativity in your relationship and absolutely your family life and spiritual life. It’s just not good, but positive that will track more positive and you’ll be part of the solution instead of part of the problem.

GBJ: That’s exactly how we feel. Hey, we want to know if you are up for a challenge. This is our first time, actually,  presenting the challenge to our listener. We would like you, I mean, this is great because you’ve kind of raised the bar. I mean, you purchased a school in Africa. I mean, what’s that you have.

RP: This forget story. Yeah, you do. I bought a school.

GBJ: Yeah. I created a whole school. So, our new question is how are you going to. Step it up a notch.

RP: What are you committed to?

BGJ: What are you committed to doing today on the Biz for Good Show? To move another step? Yeah. For Stephan.

Well, everybody has their zone of genius, right? Or even just if you fix it, you go to your zone of excellence, and that’s fine, too. So, either one. Ideally, your zone of genius. That’s where you can just create magic.

BGJ: We’re all geniuses.

You’ve got something that you are world-class at that that it’s your gift.

BGJ: I’m loud.

And my challenge to the listener is to find an organization that means something to you that’s doing good in the world, that could utilize your gift and call them up. Don’t just send them an email. Pick up the phone, like I picked up the phone, and contact them, and offer to help. And not just like, oh, I’m gonna volunteer and, you know, do some scooping of food in the soup kitchen, which is fine. There’s nothing wrong with that. I’m not knocking it. But you can make a much bigger impact, a 10 X or a hundred X impact, by focusing on your zone of genius and how you can apply that to an organization. It’s great to give money and all that, but your zone of genius is where you’re going to unlock magical things.

BGJ: And, for the listeners. Crap, where was I going to go with that? 

RP: take your talent and use it for good.

BGJ: Yeah, and, I want to say side note wise, do you think So, if, for you, doing this stuff and helping the schools and stuff, did that help you in some way, assist you in your business by business growth or something, or, I want to connect it that, do you think it helps somebody, let’s say I have a business, now I go do my genius with some other thing, do you think that has an impact on your business and why?

It most certainly does, and it’s quantifiable, too. I’ll give you a super quick example. Another board member of Impact Network hired me to do SEO work for his company, and that was a five-figure project.

BGJ: Yep. And you would have never made that kind of connection if you hadn’t just been open to doing good and living your genius.

Right. He would never have spoken to me or heard of me, probably. I mean, there are a lot of people who hear of me because of my book, but. He didn’t. He wasn’t familiar with my book. He was familiar with me because of my involvement on the board and the stuff I was doing with the organization, and he was also part of the connection.

BGJ: Awesome. Ryan, do you want to ask us, ask the last question?

RP: Well, that would be. Connecting it to the title, Saving the World with SEO. Can you give us a little bit more about what you’re doing now and how that connects with the title today?

Yeah. Well, I make it a regular occurrence to pick up the phone or send emails to reach out to organizations that are making a difference that I can help. And, so far, I’ve done that. I’ve helped, I don’t know, at least a half dozen different nonprofits, pro bono, with their SEO. I even have a page on my website dedicated to that lists some of those organizations and the sorts of things I can do for nonprofits. They can contact me and let me know they’re interested, but I also proactively reach out to them.

And I also recommend to clients that they, I do, one of my clients, that’s an underwear company, a very cool underwear company called Culprit Underwear. So, they have a sister company that does, amazing video production called Culprit Creative. I suggested that they contact Sea Shepherd and help them create some amazing video, like a documentary or something like a mini-documentary. They loved that idea, and they’d already been donating their services to Make Wish Foundation. I was like, “This is great.” Here’s a way that you could take it to another level. If you just give without the expectation of receiving, now this is kind of a Kabbalistic concept from Kabbalah that there are two types of sharing.

There’s reactive sharing and proactive sharing. Reactive sharing is where you give a homeless person a dollar—that’s pretty cheap—you know, let’s say five dollars—and you expect a thank you or some sort of reaction in return. And you don’t get it. And that upsets you or that just, you feel like there, you have the story that they’re ungrateful or that they’re going to use it for something that they shouldn’t or whatever. Right. But what if, instead, you are proactive with your sharing, and you don’t expect anything in return from that interaction?

You instead just look to the light. To the creator, to your higher power, for the blessings and the divine compensation for what you’re doing. That’s proactive sharing. And if you do that in everything you do, especially in your zone of genius, you know, so mine is SEO, or one of them is, you know, I’m also kind of,  pivoting a bit into this personal development space with, You know, I’ve got the podcast, I’ve got the self help book I’m working on, and I’m actually going to create a mastermind or group coaching program around it.

But for SEO, I’ve got this zone of genius: I can make a huge impact for organizations, get them found for all sorts of keywords, and that are relevant and bring in the perfect potential donors. So, I want to keep making that difference over time. I don’t get complacent. I’m looking for more opportunities to do that with more organizations.

And I’m working hard to convince clients to make that, that difference too. And, some of them are taking me up on it, which is awesome.

BGJ: You know, it’s cool. You say that because it shows influencers are always upping themselves. You never are enough. Always be up and do more, and it’s not about wanting to have more. It’s just about learning more, growing more, becoming more. It isn’t about not having enough. Is that how you feel, Stephan?

Yeah, you know, I have this little framework that I probably got from somewhere else. You know, you could have more, which is fine. But. Another higher level from that is to do more, which we were just talking about. But an even higher level from that is to be more so if you embody this kind of giving and proactive sharing and being a light, being a beacon for others for your community for the environment for animals and whatever that can’t defend themselves, whatever your passion, your, your mission is really step up with that and, embody that, make that part of your identity.

And that’s going to spread virally it, changes the field around you. You never want to change others cause that doesn’t work. But you can’t help but change others when you change yourself. And especially in the being part of yourself, like the, beingness, not just the doing and the having. So you change who you are, and that can’t help but affect everybody around you. For example, when I became a man who says who does what he says he’s going to do, that was an affirmation that I kept saying. It made a difference.

And I started to embody that. I’m a man who does what he says he’s going to do. I’m a man who does what he says he’s going to do. And I started showing up differently. And my kids started interacting with me differently. They started being different in their interactions with others, with their mom, with their friends, and with their sister. It was, it was amazing.  

BGJ: Yeah. Awesome. Awesome. Stephan, thank you so much for being on the show. This, this has been powerful. I think we’ve gotten some very powerful knowledge from you, especially as an example. I mean, I think you’re a powerful and a great example of living that Biz for good life. so thank you. Thank you so much for being on the show. Can you, give us some links and stuff? Where can people find you? Where, how, do people get a hold of? Stephan Spencer?

Yes. Well, StephanSpencer.com.

BGJ/RP: Stephanspencer.com. 

You know, you should do this for a living.

BGJ: We can figure out how to make money doing it. Yeah, that would be a bonus, probably.

That would be a bonus, yes. So, stephanspencer. com and also MarketingSpeak. com for my Marketing Speak podcast and then GetYourselfOptimized.com for my biohacking, lifehacking, self help podcast. And I’ve got some free gifts for your listeners.

BGJ: Sweet!

Because, you know, I’m kind of passionate about SEO and I want to, you know, Spread the good word and help, your listeners,  really dominate in Google for the keywords that they care about. So, I have a free chapter from the Art of SEO. It’s the art of SEO is almost a thousand pages. It’s kind of a daunting read, but if you just start with chapter seven, which is on content marketing on link building, which is, it’s hard for companies, business owners, and executives who get other people to link to their website.

It’s like, how do I, okay, I can make changes to my own website. What is the name book again? How do I get somebody else?

RP: What’s the name? What is the name of it?

The Art of SEO. The Art of SEO. Yeah. So, if you start with chapter seven, it’s gonna be a less technical chapter, and it’s a lot of fun because you’re gonna focus on creating remarkable content. That’s worthy of getting links. And when, I say remarkable, I mean like worthy of remark, that’s a definition from, Seth Godin. And so you’re creating this remarkable content, you’re outreaching to influencers, you’re getting links, you’re, adding value, you’re giving. Before you’re asking for the get and, all this is outlined in that chapter seven, and that’s free at marketingspeak.com/biz.

RP: Oh, you can find that on that site. And, actually read it. Awesome.

Yeah. So that’s a special guest page that you won’t find if you just go to marketing speak. com. You have to go to marketing speak.com/biz. And I’ve also included a few other awesome gifts. Yes. B I Z.

BGJ: And is it okay if we put it on our page? A link to that?

Yes. Yeah, for sure. For sure. Cause people are going to want to go to the show notes and,  they might be driving or. Yeah, running on the beach or something and they can’t write down the URL. So yes, he’s got to add it to the show notes.

BGJ: Welcome for good listeners. Oh, that’s cool. You actually, oh, that’s awesome. Welcome Biz for good listeners. Super cool. Yeah. You already hooked us up. That’s awesome. Yeah. We’ll be for sure. I hooked you up.

RP: Yeah. We’ll hooked our listeners.  

BGJ: Well, yeah. Listeners up. Awesome. Stephan, thank you so much for being who you are and just, you know, Doing great, amazing things in the world.

Well, thank you for having me and thanks for Creating this amazing supportive community that you have and being a force for good in the world.

BGJ: Thank you. Thank you. Ryan. You want to take us out? You got any last.

RP: I just, thank you. Thank you. Thank you. Thank you. Thank you. Thanks for, for joining us.

BGJ: We’ll see you at the Singularity, Stephan.

RP: Yeah. I’ll see you on the other side.

BGJ: And hopefully, the nanobots don’t grey us out.

RP: I don’t want to be Grey Goob. No gray goop for me. All right. We always end the show with the hashtag. Be good. Do good. Three times. We be crazy on the third time.

RP/BGJ: And, let’s do it. #begooddogood. #begooddogood.

RP: And that’s a wrap.  

Thank you for listening to the Biz for good show podcast. We want to thank all our fans and guests on the show. Be sure to check us out on all our social media platforms, Facebook, Twitter, and Instagram for your hosts, Bobby Glen James and Ryan Pilkington.