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Genius Network Talk: 5 Simple but Insanely Powerful Tools

Genius Network Talk: 5 Simple but Insanely Powerful Tools

Who here has thought about or perhaps already has canceled some expenses in an effort to cut down on costs? These are difficult times for sure, but it’s not the time to slow your momentum. You can adapt to the situation in ways that won’t strain your budget. You’re about to learn about five amazing tools that will help you outmaneuver and outperform your competition from SEO and digital marketing expert Stephan Spencer.

The Art of SEO

Stefan has Search Engine Optimized the websites of some of the biggest brands in the world, including Chanel, Volvo, Sony, and Zappos. Stephan Is also a best-selling author of three books published by O’Reilly: The Art of SEO, Social e-Commerce, and Google Power Search. He founded the SEO agency NetConcepts, which was acquired in 2010 and is now part of a multi-billion dollar ad agency conglomerate, Dentsu Aegis.

I never say it but how do you say it, Stephan? 

Dentsu Aegis.

I was close. Stephan consults, speaks and writes on SEO and other digital marketing topics. He also hosts two popular podcasts, Get Yourself Optimized and Marketing Speak. Every time this guy gives a presentation, we get such incredible feedback on it. It’s always so useful. Stephan, take it away. Thank you. 

Thank you so much, Joe. And I don’t mind that you butcher my name. Can everybody see my screen?  

I can see it.

Perfect. I’m going to cover five simple but insanely powerful tools to multiply your capabilities as a results leader. Here’s what we’re going to cover.

Where does your market hang out online, and what questions your market has, like for Google,  how to make social videos using AI in a snap, how to find cheap staff in the Philippines who are incredible and loyal, and finally, what motivates and triggers you, your loved ones, your staff, pretty much everybody you care about. 

The first tool will unveil your market’s favorite social accounts and podcasts. The website is called SparkToro. You can put in a keyword that would be popular with your audience or ideal customer prospect, but you could also put in the URL of your website. 

You could put it in your social profile. You could put in a competitor, social profile, or website, and then you’ll learn what social accounts they follow and what websites they visit podcasts. They listen to YouTube channels. They subscribe to hashtags they use and so much more. Let’s have a look.  Can you guys see my screen with the SparkToro results already displayed? 

Yes.

Perfect. This is Joe’s social following. I put in his Twitter, but I could have put in his YouTube or his Facebook, and it’s all connected up into one mega-profile for you, we don’t have to check on multiple accounts. This is 12,000 different people who follow you across all social platforms, and what you’ll find is that a lot of these folks that they’re following are people that you’re friends with,  that are in masterminds with you, that are going to the same events, etc.

But then there’ll be people who are hidden gems that you wouldn’t have thought of. People you hadn’t even heard of before. So there are a lot of folks who you overlap with quite heavily between your audience and theirs, like Jeff Walker, product launch formula, Ryan Dice, DigitalMarketer.com, and Brian Tracy.

But then there are other folks that you probably won’t have even heard of before potentially. This is great for identifying folks to have on your podcast. To be on their podcast, collaborate on a joint YouTube video, etc. Let’s look at some websites now that your social media following is visiting in addition to your website. 

And so they’re visiting Seth Godin’s blog, for example, KimGarst.com, etc. What podcasts are they listening to? Pollyhood. I don’t know what that one is, but we’ll leave that to the imagination and then YouTube channels, and it sorts by default into the percentage of audience. But if you sort by subscribers, you might find, for example, Casey Neistat on the list.

And Casey, if you haven’t heard of him as a huge YouTuber, he’s got a massive following, and to do a collab, that’s what YouTubers call a collab with Casey, Joe. That would be huge that you would blow up so just an FYI, you should check out Casey. These are some of the hashtags that your fans and followers use in their post-sales.

For example, in hashtag sales, they’re using certain keywords in their profile about bios such as marketer, strategist, and speaker. The words they’re using in their shares on social media, where they’re located. Cities, states, et cetera. This is all just a click away. Think of using this as insight, for example, targeting Facebook audiences.

You might already be targeting, let’s say, fans and followers, people who like Brian Tracy. But what about Casey Neistat, et cetera, that’s a premium freemium tool actually from my co-author of the first two editions of this big book, The Art of SEO. His name is Ran Fishkin. 

Also, the founder of Moz. He created this amazing tool, and he wrote this blog post on how to use your first 10 free SparkTor searches. You get 10 free searches per month. It only gives you a certain set of results. You’re not going to see piles and piles of YouTube accounts, for example, but you’ll be able to get some really great data from that.

Next is a tool called Answer the Public. Answer the Public gives you insight into your markets, questions, and concerns that people are asking Google. Here’s how it works: It scrapes the Google Suggest Results as you type in Google and does this autocomplete thing. It scrapes all that data.

Let’s see how that works. I already put the keyword Paleo into the tool. It has this really beautiful visualization, but it’s not handy to use because I have to crack my neck here to type it. So, I go into data view. And by the way, all of this is easily exportable out of this tool, which again is freemium.

This tool gives you some free data. For a small premium subscription, like $10 a month, you unlock a lot more features. Download the CSV file, and you can see people are asking questions of Google, like how healthy our paleo pancakes are. When does paleo not work? Where should I start with paleo?

These are all just phenomenal questions that you could answer on your FAQs(Frequently Ask Questions) page. You could put this into your editorial calendar and use it for the content diamond. That is what Rory was talking about in the previous presentation; you can use all this to create 80% of the videos. What Marcus Sheridan refers to as a sales video that answers most 80% of your prospect’s questions. And this is just an incredibly insightful tool. Again, you get lots of free data with that tool, that’s tool number two. 

Number three: Create professional videos using AI in seconds or minutes at least. The tool for that is called Lumen5.com. Here’s how it works: Let’s say you get an email because you just posted a blog post or, in my case, a podcast episode with all the show notes. 

It tells me, “View my video; it’s already created using an AI.” Next thing I know, I go in here, click that link, that button, and it’s created based on this long-form blog post. That’s the entire transcript. My episode turned into concise and summarized content using an AI, and the AI also picks great imagery, stock video, and stock photography, all royalty-free parts of the platform. 

And then I can change any of it, or I can just keep it the same. For example, I might want to move this guy’s head over to the right more and down so that the text that’s part of the image is out of view. I hit publish, and boom. Now, I have almost instantaneously made a video. So that’s pretty darn amazing. That’s tool Number three. 

Number four is having your own headhunter in the Philippines. Now, I have a team in the Philippines, and this headhunting firm. It’s more of a service than it is a tool, but a virtual staff finder for a fee of about $500 will bring you three qualified candidates they have thoroughly vetted background checks.

They’ve checked their internet speed, typing speed, English proficiency, and all that. You can have them do other assessments as well. For example, I have all of them do disk and Demartini values determination process or hierarchy. Then they’ve been vetted, interviewed, and the top three candidates are presented to me on a silver platter. 

And then I can have my team or myself interview them, and see who I want to hire. If I don’t like any of them, I tell them, to go back to the well, start all over again, and bring me three more. And that’s all included for the 500 bucks. Pretty amazing. 

And then tool number five. I just love this one. Many of you are probably already familiar with it because you’re a strategic coach. But you get to learn what your unconscious motivators and triggers are, things that put you into your shadow self. You get to learn this about others, like your loved one. If you have your partner take this assessment as well, and your staff should all take this assessment.

It’s called PRINT. Print Assessment, Joe. I know you’re a fan of it. I just interviewed Debra Levine, co-creator of PRINT,  and this was on the Get Yourself Optimized podcast. The episode airs on June 11th. I’m really excited about it. There are so many gold nuggets in that episode. Please listen to that episode.

You can get it at GetYourSelfOptimized.com or your favorite pet podcatcher. She very graciously offered to let us use the special offer code that she provided, strategic coach, which gives us a hundred dollars off. So it’s 150 instead of two 50, and it comes with a whole bunch of training videos.

It’s super invaluable and not normally included. That’s it. PrintSurvey.com slash special offer with an access code of P8768. I will put this stuff into the chat. I did drop the PowerPoint presentation URL into the chat. You can download this whole PowerPoint, but I’ll individually include all the links to all these different tools as soon as I’m done with my presentation.

Let me show you what this tool, what this particular assessment tool looks like. If I were to go into my PRINT assessment, I’m a two major eight minor. What that means is that I need to be appreciated. I feel like I need to be appreciated and needed. So that remembers this is unconscious. It’s like the iceberg where underneath the surface is where.

Most of it—the bulk of it—is right. So, under the surface, the unconscious is driving a lot of my behaviors. To be needed and appreciated and then to be strong and self-reliant is number two. That’s my minor. Based on that, it knows what my shadow self is, what my best self is, and what my triggers are.

Let me show you what some of my triggers are. Please don’t do this in the Q&A. For example, if you were to not acknowledge or appreciate my efforts.  But see, if I know these things about myself, then I know to be on high alert about not getting triggered by them. And this was amazing.

Debra and her husband, the other co-creator of PRINT, have their trigger pages on the website. They’re also on their refrigerator, a constant reminder not to trigger each other. It’s really amazing. 

Those are my five tools. I also have an episode of Joe that aired on my other show, Marketing Speak, last month.

There’s so much gold in that episode, too. I highly recommend that one. 

Again, Sparktoro, Answer The Public, Lumen5, Virtual Staff Finder, and PRINT Survey. Each of these will change your life. I could do a 10-minute talk on each of them. They are powerful and I think they’re 250K ideas each. Thank you very much. 

I love it. That was really awesome. 

Yeah. Feel free to unmute yourself to woohoo!

You know what? I didn’t even go look at any of the comments until just now because I was glued to everything you’re talking about. There are a few questions here. Stephan asked early on. Do you know what proportion of searches go down those different paths?  Stephan, do you want to come back to that or just unmute yourself and then ask?

Yeah.

Which tool was it? 

It was the Answer the Public. 

Do we know what proportion of those searches are in those different branches of the tree?  

No, the same problem you have with Google suggests where it doesn’t give you a number of search queries that people are typing in; you’d actually have to use a different tool for that.

Such as SEMrush, Searchmetrics, or Google Keyword Planner. There are a bunch of these tools out there that will give you the number of searches. This just gives you the top ones that relate to that question. Plus that keyword, who types questions, what questions, where, when, why, etc.

Also, implied questions. I didn’t show you that. These are taking those. The keyword you specified in my case of paleo, or I think that’s the one I used to use, was paleo. It added what, and it scraped all these suggestion results to give us. It’s like a brainstorming list. If you want to hone in on actual numbers, then you’re going to use that in conjunction with another tool. Moz Keyword Explorer would be a great one. 

By the way, for everything that Stefan just went over, Gina just put a link where you can all of his slides she wrote; here are his slides. You don’t need to scramble to write down all the tools. So, everyone has a link there. Everything he went over, you can just download it right there.

Also, on that note, regarding the search terms Moz and SEMrush, of course, are the big ones. The other one that’s super easy is Keywords Everywhere. And it’s a Google Chrome plugin. And when you type into the search bar into Google, it’ll tell you directly underneath the search bar.

How many times a month is that term searched? What is the average CPC, and what is the competition level? I’m sure you’ve heard of it.

We could trade tools all day long. That’s a great one. Keyword Hero is another amazing one. I don’t know if you’ve heard of that one, right? 

I haven’t heard of that.

Goodness, that one, how all of your Google Analytics keywords are listed as not provided, have that repopulated with the keyword now the keywords. That is a tool called Keyword Hero that integrates with Google Analytics to give you that insight again that Google took away years ago Amazing. 

Love it. Hey Rem, you’ve not said anything today. Do you want to say anything? Just gonna call you out and unmute yourself.  

If you or any of you guys want me to enter a keyword, your website, or your social profile into SparkToro or run any tool reports, I’m happy to do that live during this Q&A.

Yeah, I’d like to since I did annoyingly call on Rem you don’t have to say anything actually unless you want to.

I have another question for you, Stephan. Is the Virtual Staff Finder, is that for any position, or is that just for executive assistants, or is it basically they’re gonna go get a bunch of resumes for you, so if you say “Hey, I want a copywriter” will they go get that position, or a video editor, or is it just I need an assistant?

Within reason, they can go outside the core of virtual assistants. Most people come to them looking for virtual assistance. My most valuable person in the Philippines, who manages my Filipino team, came from a Virtual Staff Finder. She’s been with me for over three years. She’s incredible, and she has a lot of skills.

She’s able to create videos with Lumen 5, infographics, and all these other tools. There are so many of these other tools out there that I could go over a hundred different tools if you gave me a whole afternoon, right? There’s a great tool, a construction kit, for creating infographics.

That Piktochart is the name of that one. If you really like to churn out lots of infographics, but don’t want to pay an agency 500 each, have them use PiktoChart, teach somebody on your team, and bring on somebody. That’s another thing, too, if you’re looking for a specialist in, let’s say, PiktoChart or Lumen5 or something in the Philippines, you can start without not even you don’t have to use a headhunter.

You could use a tool called Onlinejobs.ph. Put in Lumen5 or PiktoChart, and see who in the Philippines has a profile in this equivalent to Craigslist for job seekers and job postings. Take a DIY approach.  

That was what? OnlineJobs.com?

Ph for the Philippines. I dropped all of those links into the chat just a couple of minutes ago. 

Who else? Who else has a question? 

Somebody wants to see what SparkToro returns for their competitor or themselves because you can it’s definitely.

Joe, I included it in this chat, but if you want to go to Your Life After Work, let’s do that. 

All right. So, I’m going to share the screen again.

Can you try the keyword strawberry worms? That’s funny.  I had to eat them all real quick before I watched the video.  

YourLifeAfterWork.com

Now, one of the challenges that this tool will have is if you don’t have a lot of visitors to your site or if you don’t have hardly any social followers, it doesn’t have enough data to come back with anything meaningful.

Put it in big Joe Clark. I hate that, but that’s the deal. 

Is this your like your Twitter or something, or is this your website? 

It’s LinkedIn. That’s everything. It’s Facebook. I’m going to put it on Twitter, but it’s not going to be much.  

That’s the basis or foundation, and it connects all of your accounts, not just Twitter but Facebook, Instagram, and everything.

So it’ll find all of you on social media, just from your Twitter. You can use your YouTube or whatever. It doesn’t matter. It’ll be the same report.  Cross your fingers. Hopefully, you have a big enough following that. It’s a small following; this is not very statistically significant in terms of the number of sources or people who are following you on social media. It’s only 206, but you can see that they are the whole city. I don’t know where the whole city is or what that is, but that’s a popular keyword for the bios hashtags that they’re using. Be things like the tigers.  

Wow. Weird words. 

Yeah, are you sure this is your Twitter? 

We don’t use Twitter nearly as much as we do Facebook and LinkedIn; that’s why I said that. 

Okay, so this isn’t you. 

Use somebody else. There were a couple of other people, but Randy put in Vital Choice. Vital Choice is much better known, and it’ll be a better illustration for you. 

Okay, is this you, Joe? 

No.

We used the wrong URL there, or the wrong Twitter username. You don’t have Big Joe Clark on Twitter. 

It’s Big underscore Joe underscore Clark. 

Okay. Let’s have a look. I want to get this right. There you are. We didn’t have the underscores, let’s rerun this and let’s see what your audience listens to, subscribes to on YouTube, visits on the web, and social accounts that they follow. 

Now we get some logical sorts of keywords showing up. They’re using hashtags like #retirement, #social security, and #financial planning. Let’s look at some of the social accounts that they’re also following, remember this is sorted in order of the overlap between you, your audience, and these other audiences.

Do you know who Michael Kitces is? 

Yeah, he’s one of my competitors and another key supplier of information in the industry. 

What you can do is you can steal his, not steal you. You can gain insight into his following and fan base by just clicking on this link, and analyze social profile, and social following. We’ll learn what his people listen to subscribe to on YouTube, follow, visit, et cetera.  

More friends of mine.

Brilliant. 

That’s brilliant. 

You can use this as intel to decide who am I going to have on my podcast or invite. We’re pitched to be on their podcast YouTube collabs. Who am I going to target? And my Facebook ads, people who like not just Michael, your competitor, but other folks in this industry. Or other popular accounts, investment news, not sure what investment news is, but I’m guessing you do. So that could be audience you target is people who follow investment news on social media, in this case, Twitter and Facebook. Pretty cool, right?  

It’s very cool. And this is something that the people in the Philippines are able to go through, or is this stuff that you go through? For us to figure out how to target. 

Initially, I would go through that so that you can come up with some SOPs that you can provide to the folks in the Philippines. My team in the Philippines gets me guests for my podcast. I have a wishlist of 200 people. Joe had been on there for a long time, for example. They just relentlessly year after year, we’ll keep chasing after these people, even if they say no. No, it means not yet. I had somebody say no three years in a row, Scott Oldford, for example, three years in a row.

He said no. And then this time, he said, yes, he has a book out coming out. So that’s why he said yes. That’s up to my team in the Philippines. They just crush it with that sort of stuff. They can get me booked on other podcasts as well. They create Lumen5 videos not just for me but for my clients as well.

I don’t even know what I’m tweeting on Twitter. This is just mind-blowing for a lot of people. I have over a hundred, not over a million, impressions on Twitter per month, and I have no idea what I’m tweeting. Apparently, it’s seven or eight times a day. My team in the Philippines completely handles that.

The person who virtual staff finder found. That’s been with me for three years. She’s heading that up. She’s got my voice down and what matters to me, my kind of values, and everything and stuff that she posts. That’s not just promotions of podcast episodes and blog posts and so forth that I don’t write myself, by the way.

And I don’t even review, I don’t even know what I’ve posted to my blog. Because another team member a state native English speaker does all that blog post writing for me.

What are the rates these days for talent in the Philippines? 

Stephan: What’s that? 

How much do you pay, and what’s its cost, like the hourly rates these days in the Philippines?

4 or 5 dollars an hour is really good and I have team members who get that kind of pay and they’re happy with that’s a really good provides a really good lifestyle. You might pay more for a specialist in a particular area, for somebody doing SEO will charge more if they’re good.

Most people who say that they do SEO in the Philippines turn and run because they’re terrible at it. I was just saying I do have an SEO BS detector by the way, on my website, on StephanSpenser.com, which has some trick questions. You can slip into the interview process to see if they’re fakers or charlatans. 

Because you don’t know which tool you ask them about an SEO tool and what they use it for and stuff. And they could totally snow you if that’s not your world, but with trick questions where there’s only one right answer and you’ve got it on your cheat sheet if they slip up and they say the wrong thing, then you know how to kick them to the curb. 

You know what? We have a wonderful team member. The only team member I have in the Philippines named Maria, who’s fantastic. And I think I paid her 11,000 last year, compared to all my other team members who are watching who are getting grossly overpaid compared to Maria. This is really great, Stephan.

Man, let’s do this because we’ve got, it’s 227 Pacific, which would make it we’re going to wrap up in approximately 32 minutes and 28 seconds or something. Unless I’m usually my typical self, which has always gone over a few minutes and then I just completely lied to all of you about when we’re going to wrap up, but we’ll shoot for that timeframe.

Any final last words of wisdom, Stephan, you’re welcome to contribute, continue with this marketing discussion we’re going to have, but I’m going to ask Patrick Gentempo, Dean Jackson, John Weeble, and Brian Kurtz to say something because I mentioned that earlier, but what else didn’t you share that  People need to know before we wrap this session up. 

There’s so much the assessment thing is just so critical and I actually would point you to an episode of Marketing Speak where I interviewed Cameron Herold, where we went into a bunch of different assessments,  because if you have your staff or just even candidates take DISC,  Demartini Values Determination, StrengthsFinder, Predictive Index, Sally Hogshead’s Fascinate Index, Kolbe.

You are going to find those folks that like I’m a quick start nine, I need somebody who cleans up the mess, follows me around, and just makes everything happen because I’m prolific with ideas, but I’m a three with finishing. If I know everybody on the teams, Kolbe and Strengthsinder and all these different assessments.

Then, I can match them to their best fit, and I can apply them to the things that matter the most to them. I use the values determination process to find out their values hierarchy and make sure that I map all their highest values to their job functions. If they’re one of their jobs is to book travel for me.

And one of their highest values is traveling the world or having location freedom. They’re going to love that because they’re going to learn all sorts of travel hacks and things like how to use Priceline in ways that they’ve never thought of and so forth, all the assessments, and then utilize that information.

That’s gold because you’re never getting a hundred percent out of any of your staff. We can ratchet that number up just by making sure they’re a good fit and they’re on the right seat, on the right bus.  

Awesome.  Wonderful. Thank you everyone. Give him a hand. Bam. Thank you. Thanks, Orion. Since you’re married to this dude, is there anything you want to say?  

I just love him. I think he is one of the smartest people in the universe.  

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  • improve our services or offerings; and
  • fulfill our legal or contractual obligations to you.

As with transactions elsewhere, when you purchase products, services, or programs via our Website, your credit card company will also retain certain information regarding your purchase. We will not otherwise provide any personal data to your credit card company without your permission.

We may share the Information collected with joint venture partners, affiliates, agents, current or prospective business partners, businesses under common control, third-party businesses or partners participating in administering our programs or services, or to those providing business functions such as technical support, customer service, marketing assistance, etc. These businesses will only have access to information as necessary to perform their functions and to the extent permitted by law.

In the event of the sale or transfer of our business to a third party buyer, including in the event of bankruptcy or liquidation, we may, as necessary, share your data with the buyer or transferee.

In the event that we have to collect on a debt owed to us by you, we may, as necessary, share your information with an attorney or a court of law to enforce our rights and collect what is owed.

Under certain circumstances we may be obligated or compelled to disclose the Information: when required by law, court order or government agency, or when disclosing such Information is reasonably required to protect the Company, its property, the Website, the safety of visitors or others.

Retargeting / Personalized and Behavioral Ads

We may, using the techniques described above, and in conjunction with third party marketing partners, gather information from your visit to our Website for purposes of providing relevant advertising content to you in the future. This means that through third party marketing partners or third party sites such as Google, Facebook, or Instagram, we may display advertisements to you (remarketing or retargeting), based on usage data collected during your visit to our website.

Google Analytics: As described above, we use Google Analytics on our website. We may utilize any of the following advertising features that utilize the Google advertising cookies: Remarketing with Analytics, Demographics and Interest reporting, Segments, and Double Click integration.

To opt out of seeing personalized ads via the Google platform, please visit https://support.google.com/ads/answer/2662922?hl=en

For more information regarding how Google uses cookies in advertising and how you can control advertising cookies, visit http://www.google.com/policies/technologies/ads/

To personalize the ads you see via the Google platform, visit http://www.google.com/settings/ads

For more information on how Google uses data when you visit its partners’ sites or apps, visit http://www.google.com/policies/privacy/partners/

Or, via an opt-out browser add-on, you can opt out of having your site activity available to Google Analytics. For more information, or to install the opt-out browser ad-on, please visit https://support.google.com/analytics/answer/181881?hl=en  Please note that if you opt out of any service, you may not enjoy the full functionality of the Website.

Google Ad Words: We may utilize Google Ad Words, which provides certain of the information collected on our website to the Adwords advertising network. To opt out of Google Ad Words, visit https://support.google.com/ads/answer/2662922?hl=en

Facebook Custom Audience: We may utilize Facebook’s Custom Audience capability which allows us to display ads on Facebook to individuals on our email lists or in our database. We may provide personal information to Facebook, such as your name, email address and phone number to enable Facebook to identify whether you are a Facebook account holder. To opt-out of the Facebook Custom Audience, please email us at me [at] stephanspencer [dot] com with (1)“Facebook Custom Audience Opt-Out” in your Subject Line, and (2) your name and email address in the body of the email.

Other Personalized and Behavioral Advertising Services: We may participate in other retargeting services that are similar to those described above.

Managing Cookies Via Your Browser:

You may be able to change your cookie preferences via your browser settings. Please visit your browser’s help section for assistance with turning on notifications regarding cookies, or disabling cookies through your browser.

Managing Cookies on Your Mobile Device:

You may be able to change your cookie preferences on your mobile device either via your browser settings, or via the settings (preferences) on your device. For additional info, please visit http://www.allaboutcookies.org/mobile/

Use Caution When Sharing Information Online

When you voluntarily make your Personal Information available online in an environment shared by third parties – including in webinars, classes, online conferences, via email, on message boards, chat rooms or on blogs, or via telephone calls or conferences – that information can be viewed, saved, collected, heard, and/or used by others outside of the Company. We are not responsible for any unauthorized third-party use of information provided in these contexts. Please be mindful whenever you share any information online.

Security of Your Information

The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we incorporate standard industry practices internally and with our services providers, which we believe is sufficient for the information involved, we cannot guarantee its absolute security. Because we work with third-party businesses and vendors in various aspects of our business including operating this website, database management, website security, etc., we cannot guarantee the absolute security of our databases, nor can we guarantee that the Information you supply will not be intercepted while being transmitted to and from us over the Internet. Any information that you provide to us via email should be treated with extra caution, as we cannot control the level of security available through email providers.

Children

We are strongly committed to protecting the safety and privacy of children who visit our website. We do not knowingly collect Personal Information from children under the age of 13 through the Website. If you are under 13, please do not give us any Personal Information. We encourage all parents to talk to their children about online safety and to monitor their children’s use of the Internet. If you have reason to believe that a child under the age of 13 has provided Personal Information to us, please contact us, and we will make best efforts to immediately delete that information from our databases.

External Websites

While we have carefully chosen those vendors with whom we work, especially those involved in the transmission of data on behalf of our business, we do not control and are not responsible for the privacy practices or content of third-party websites, including those of affiliates, business partners, sponsors, advertisers, or other websites to which we may link from time to time. When visiting any third-party websites, you are responsible for reviewing the privacy policy and terms of use applicable to each site. They may be different than those that you see here.

California Privacy Rights

Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to request from a business with whom the Californian has an established business relationship, certain information with respect to the types of personal information the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year. To request a copy of the information disclosure provided by the Company pursuant to this provision, please contact us via email at me [at] stephanspencer [dot] com.

Our California Do Not Track Notice

Consistent with our policies described above, we collect information from our visitors on our website and across third party websites where applicable, to provide relevant content and advertising. We do not support Do Not Track (“DNT”) signals of web browsers.

DNT is a setting in your web browser that informs websites that you do not want to be tracked. You can enable or disable DNT through the Preferences or Settings options of your web browser.

Visitors Outside the U.S.

Our Website and the servers that make this Website available worldwide are located in the United States. The Internet laws in the United States govern all matters relating to this Website. Any information you provide in subscribing to or visiting our Website will be transferred to the United States. By visiting our Website and submitting information, you authorize this transfer, processing, and use.

EU Visitors and the GDPR

If you live in the EU, certain of your data may be subject to protection by the General Data Protection Regulation (the “GDPR”), a privacy regulation intended to help you have greater control over your personal data.

Under the GDPR, you have the following rights, which we extend to all of our website visitors:

  • to know what information is being collected, as disclosed in this Privacy Policy (“right to transparent information”);
  • to object on grounds relating to your particular situation to the collection or processing of certain kinds of information (“right to object”);
  • to withdraw consent even after it has been given, without affecting the lawfulness of the processing of your data prior to your withdrawal (“right to withdraw consent”);
  • to access, modify or update your information so that it is correct (“right to access” and “right to rectification”);
  • to have your information deleted or erased (“right to erasure” or “right to be forgotten”);
  • to have your data transferred or ported elsewhere (“right to data portability”);
  • and the right to restrict processing in certain situations (“right to restriction of processing”).

For purposes of the GDPR, to the fullest extent possible we do not directly collect or maintain personal data of our EU visitors or clients. This is done through partnerships with third-party vendors who have systems designed for the collection and storage of data on behalf of their clients (“data processors”). The data is only kept as long as is reasonably required to accomplish the purpose or purposes for which it was collected. Certain data may be expunged or utilized more quickly than others, and depending on your engagement and behaviors, including purchasing behaviors, we may be engaged in a business or contractual relationship with some longevity. (For example, if you purchase a course or program, or services that span over some time, you will continue to receive communications in regards to those offerings or services).

The categories of data processors with whom we work, and that help us in the collection of information that allows us to serve and interact with you include website analytics provider(s), website and web form plug-ins and related third-party services that allow us to maintain an up-to-date online platform and communicate with you electronically, an email service provider or providers to assist in managing email correspondence with our visitors, customers and list, as well as payment processor(s) and/or merchant account(s) to help us transact sales online and follow up with you regarding any purchases. For a list of specific data processors with whom we currently work, please visit our list here.

Those within the Company that may have access to the data include Officers, Directors, Managers, Supervisors, Salespersons, or those providing customer or technical support. Access to the data is provided for specific purposes, generally related to communicating with you, fulfilling our contractual obligations, providing customer service or technical support, collecting payment, or monitoring performance of marketing and sales efforts.

You may contact us at any time to have your information with us or any of these processors updated or corrected, deleted, or to obtain a copy for your records. Additionally, you may opt out of receiving any additional emails or marketing messages from us by clicking the “unsubscribe” link at the bottom of our email notifications.

Further, if you feel that we have not complied with the relevant data protection regulations, please contact us by sending us an email at me [at] stephanspencer [dot] com with your first and last name, your country of origin, and a summary of your concern or complaint. We will endeavor to respond at our earliest possible convenience to address your concern. If contacting us does not resolve your complaint, you may have additional options.

Residents in Designated Countries may also have the right to lodge a complaint with the relevant EU data protection authority. You may access a list of the Data Protection Authorities in the EU here.

Changes to This Privacy Policy

The Company may update this Privacy Policy from time to time as necessary to protect our users and to comply with a changing environment. Please review the Privacy Policy when you visit our Website to remain updated on our current policy. We have no intention of making any changes to our Privacy Policy and practices to make them less protective of personal information collected in the past. By accessing the Website and/or using our services after making any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please be aware that, to the extent permitted by applicable law, our use of the Information is governed by the Privacy Policy in effect at the time we collect the information. You are advised to review this Privacy Policy periodically for any changes. Whenever we make changes to this Privacy Policy we will update the date at the top.

Contact Us

If you have any questions about this Privacy Policy, please contact us via email at me [at] stephanspencer [dot] com with “Privacy Policy” in the subject line.

© 2015 – 2024 by The Legal Website Warrior® (www.LegalWebsiteWarrior.com). All Rights Reserved.  DO NOT DUPLICATE THIS PRIVACY POLICY (OR ANY PORTION THEREOF). THIS CONSTITUTES COPYRIGHT INFRINGEMENT.