Stephan is a columnist for Search Engine Land and Adweek, and has contributed to media outlets including HuffPo, Multichannel Merchant, LifeHack, DM News, Practical eCommerce, Marketing Profs and CNET.
Harvard Business Review
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OK, Google: How Do I Optimize My Content for Featured Snippets 
Content Marketing Institute
O’Reilly
 Radar
Marketing
 Land
Search Engine Land
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There’s no shortcut to authority: Why you need to take E-A-T seriously 
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Flying close to the sun: SEO tactics that may get you burned 
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The ultimate guide to bot herding and spider wrangling — Part 1 
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The ultimate guide to bot herding and spider wrangling — Part 2 
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Featured snippets: How much do you really know about them? [QUIZ] 
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How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer 
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6 ways to grow your podcast audience with SEO 
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Monetizing your SEO expertise 
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SEO is not dead; it’s just a shape-shifter 
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7 quick SEO hacks for the SEO newbie 
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5 more super-common SEO mistakes content marketers make 
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5 super-common SEO mistakes content marketers make 
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How To Get A Bird’s-Eye View of the Google SERPs 
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How To Attract Killer Links For E-Commerce Sites 
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Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time? 
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Link Risk Management: Are You Using This Critical SEO Tactic? 
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Understanding and Explaining a Realistic SEO Timeline 
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Do You Hate “Not Provided”? It May Be a Blessing in Disguise! 
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Industrial Strength Link Analysis With LinkResearchTools 
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Want To Hire An Insanely Great SEO? Do These 7 Things First! 
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A Glimpse Into The Future Of Search With Futurist Ramez Naam 
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Scaling & Systematizing Your Link Building 
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Buyer Beware: 5 Tips For Spotting SEO Charlatans 
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‘Tis The Season For Link Baiting 
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The Secret Life Of The Black Hat SEO 
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25 Super Common SEO Mistakes 
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Google Power User Tips: SERP URL Parameters 
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SEO Checklist Part 2: Best Practices 
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29 Worst Practices & Most Common Failures: SEO Checklist Part I 
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36 More SEO Myths That Won’t Die But Need To 
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SEO Myths Reloaded: Clarifications, Consensus And Controversy 
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36 SEO Myths That Won’t Die But Need To 
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Anatomy Of A Google Snippet 
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Organic Search & Paid Search: Are They Synergistic Or Cannibalistic? 
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In The SEO Game, It’s All About Strategies And Systems 
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The Science Of Scoring Your SEO 
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10 Last-Minute SEO Tips For Holiday Shopping Season 
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How To Choose Content Management Systems For SEO 
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Link Economics 101: A Prerequisite For Advanced SEO 
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The Social Media Underground 
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Can The SEO Industry Switch To A Pay-for-Performance Pricing Model? 
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What?! A Search-Hostile Site That Still Ranks Well 
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A Deeper Look At Robots.txt 
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URL Rewrites and Redirects: The Gory Details (Part 2 of 2) 
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URL Rewrites and Redirects: The Gory Details (Part 1 of 2) 
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Optimizing A Large-Scale Web Site? Do The Two-Step 
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Tools of the SEO Trade 
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Making Sense Of Google’s New Dynamic URL Recommendations 
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Redirects: Good, Bad & Conditional 
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SMX Advanced: Black, Blue, And Read All Over 
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Supercharge Your URLs For Maximum SEO Impact 
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SEO Is Not Free Traffic 
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Being Off-Topic, Off-Message, Or Off-Brand Can Be Good For Your SEO! 
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How to Write a Killer RFP (Request for Proposal) For Hiring An SEO Firm 
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Think You’re Successfully Flying Under Google’s Radar? Think Again. 
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Sculpting Your PageRank For Maximum SEO Impact 
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Effective Tagging For Both Usability & SEO 
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Twelve SEO Mistakes Most Bloggers Make 
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Scalable On-Page SEO Strategies 
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Deconstructing Grouped Google Results 
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Search Friendly CMS Does Not Equal Search Optimized One 
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The Art Of SEO For Wikipedia & 16 Tips To Gain Respect 
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Good Cloaking, Evil Cloaking & Detection 
Multichannel Merchant
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Spies Like Us: Tools and Tips for Monitoring the Competitions 
Practical Ecommerce
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SEO Report Card: United States Golf Association, Photo Store 
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SEO Report Card: Hybrid-racing.com Combines WordPress, Magento 
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SEO Report Card: Juggle.com “Not a Traditional eCommerce Site” 
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SEO Report Card: WisconsinMade.com Needs Quick Tweaks for the Holidays 
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SEO Report Card: Moodswingsonthenet.com Offers Retro Fashion, Retro SEO 
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SEO Report Card: OnlyHangers.com Has a Good Home Page, Bad Product Pages 
The Huffington Post
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The very thing that terrifies you is where your treasure lies 
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The Only Stupid Question is the One You Keep Asking Yourself 
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Un-Limit Yourself: A Powerful Process for Shedding Those Pesky Limiting Beliefs 
SEARCH ENGINE JOURNAL
Direct Marketing News
Problogger
MARKETINGPROFS
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Marketers, It’s Time to Hop Off the ‘Time Management’ Treadmill 
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Sculpting your Site’s PageRank Can Help Your Search Engine Rankings 
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Outsourcing and Delegating: Two Keys to Excelling in Your Career 
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Stop, Thief! How to Protect Your Site from Copyright Infringement 
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A Business Case for Blogging: Thought Leaders on Marketing Blogs 
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Thought Leaders Commune on Email Marketing: Spam Is Not the Only Issue 
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Best and Worst Practices in Search Engine Optimization: A Checklist 
Adweek
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5 Steps for Becoming an Authority With Consumers and on Google 
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How to Market a Seemingly Boring Industry in a Unique Way That Results in Page Views 
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How to Be Prepared the Next Time Google Changes Its Algorithm 
CNET
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Sage Advice to Webmasters and SEOs from a Google Support Engineer 
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Last minute tips for retailers for the holiday shopping season 
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‘Google bowling’ and negative SEO: All fair in love and war? 
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Matt Cutts on how you can help Googlebot “see” your Flash content. 
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Local search listings: put your business on the map, literally 
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Cranking up the conversion rates with personas and ‘Persuasion Architecture’ 
Read Write
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How to Overcome Excellence and Set Yourself on the Path to Genius 
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Open Plan Offices Kill Productivity. Here’s What to Do Instead. 
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How to Use Your Podcast to Create a Remarkable Circle of Peers 
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7 Types of Video that will Make a Massive Impact on Your Website 



 
 












































































 
															 
															