Being Off-Topic, Off-Message, Or Off-Brand Can Be Good For Your SEO!
This article was originally published under Search Engine Land. Ok, perhaps I’m being a bit provocative here, but sometimes it’s the off-topic, off-message, or off-brand content that earns you the most valuable links—links that you wouldn’t have otherwise gotten. Those links can really pay the bills, in terms of the extra search traffic and resulting […]
SEO Communities and the Echo Chamber Effect
Jill Whalen started a great conversation the other day on Sphinn titled “Have we run out of things to write about?” This same thought has gone through my head a few times as inspiration for great posts comes and goes. Every time I feel this way I remember one thing: I love everything SEO and […]
Real Social Media Friends
Social networking is all about being social and networking – duh 😉 The question is: How do you do this; what does that mean? It means being active in the community; it’s saying thanks to people who vote your stories up; it’s responding to comments on your blog; it’s posting comments on other folks’ blogs. […]
Optimize your Socialness
It’s well known that social networks can be a great way to drive targeted traffic. There are social networks out there for just about any subject you can think of. As companies and people new to social media catch on to the power of being social – they often go about their social networking strategy […]
Misinterpreted Email Can Be Hazardous To Your Career
I find email to be inherently flawed as a communication channel because of the lack of emotional cues that help us to interpret the mood of the sender and to sense any undercurrents. According to the scholarly paper “Carrying Too Heavy a Load? The Communication and Miscommunication of Emotion by Email” coming out in next […]
Keyword Research – Not a Time-waster
Keyword research is often overlooked by many new SEOs as being too basic, a waste of time. They do not understand why anyone would need a list of 10,000 words. What could anyone ever do with that? This is where many new SEOs are confused because as any experienced SEO knows – keyword research is […]
The Pre-Sell Page: Paid Link Workaround?
With Google taking a hard stance against paid links, some SEOs are getting creative with workarounds. One such “workaround” is the “pre-sell page.” First of all, what is a pre-sell page? Basically, it is a page that you craft with the titles/descriptions/text and most importantly – links to your site with the exact anchor text […]
Macaroni and Spam
With two natural listings in the top 10 on the Google SERPs for “dating” it’s hard to argue with Match.com’s SEO tactics. It works well for them – a flashy front page with a novel of text below the fold. Since this has worked so well for Match.com and has been talked about on several […]
Getting into Twitter: My Take
Have you heard of Twitter? Do you know what it is? Do you use it? I’m no early adopter (when it comes to Twitter), but I finally gave it a go over the last couple weeks. I had a Twitter account for a number of months, but I hadn’t spent any time with it because […]
