SEO: Can Wikipedia Help Your Business?
This article was originally published under Practical Ecommerce. In Google, Wikipedia is everywhere. Pretty much anything you type into Google seems to result in a Wikipedia entry being returned as a top-10 result. Wikipedia’s status in the search engines as an “authority site” is undisputed. Those lucky, well-connected, skillful or famous enough to be cited […]
Reverse engineering webspam
I always enjoy ranting about the dangers of black hat SEO. Gray hat SEO too, for that matter. But what I enjoy most is the challenge of disecting sites that are using black or grey hat SEO techniques (Fresh Pair, for example) and peeling away the layers of the onion. I feel like a detective… […]
Tricks for viewing cloaked content
There are two types of cloaking: user-agent based and IP based (also known by the euphamism “IP delivery”). Cloakers try to cover their tracks by making it difficult to examine the version meant only for spiders. They do this with a “noarchive” command embedded within the meta tags. Googlebot will obey that directive and not […]
Webinar on SEO and SEM for online retailers – this Thursday
This Thursday I am presenting a webinar, “Search Marketing Essentials for Online Retailers,” along with George Michie of Rimm-Kaufman Group, for MarketingProfs.com. It starts at noon Eastern. It is free for MarketingProfs Premium Plus members and $99 for others (although it is a better deal if you just sign up for Premium Plus membership for […]
Putting Jegs.com in drive
This article was originally published under Multi-Channel Merchant. This month Multichannel Merchant introduces Website Critique. Just as our Catalog Critique section evaluates the finer points of print catalog creative, the Website Critique will ask two online marketing experts to assess an Internet catalog. Our first subject, the Website of Delaware, OH-based auto parts merchant Jegs, was […]
Multi touch displays – oooh I want one!
I am a diehard Mac fan, so you can bet that I watched Steve Jobs’ keynote from start to finish (Well, except for the part at the end where John Mayer came out on stage and sang. That didn’t do much for me.) Wow, that iPhone was pretty darned cool. I can’t wait to get […]
