Competitive analysis critical to SEO success
Understanding your competitors — their strategy, their tactics, their level of success, etc. — is crucial to the success of your SEO initiatives. I’m not just talking about your traditional competitors, I’m referring to the other sites occupying spots in the SERPs (search engine results pages) for keywords that you are targeting. Many free competitive […]
Defending yourself against the Blogs
This articleย was originally published under Multi-Channel Merchant. A favorable mention on someone’s blog can be a boon to your business. But negative feedback on another blog can be more detrimental than you could imagine. And you may not even know that you’re being openly criticized, or flamed, online. Take the recent case of Greenpeace vs. […]
Best Googler Blogs
It is great that there are Googlers (Google employees) out there blogging — sharing their thoughts, ideas and commentary with the rest of the world (including us SEOs!). But most of the stuff just isn’t of any value to anyone but their friends and family. I could care less that they went on a hike […]
