A Conference for Self-Made Internet Millionaires
My insane speaking schedule has made it difficult for me to keep this blog up-to-date, so apologies for that. This year I’ve spoken at Internet Retailer Web Design, SMX West, Elite Retreat, AMA SEO Training Series, Web 2.0 Expo, Shop.org Marketing Workshop, Catalogue Exchange, eMetrics Summit, and now, in a few days, SMX Advanced. However, […]
The New Age of Computational Engines
I have to say, I am impressed with Wolfram Alpha. I think it’s a game changer. It provides a powerful new way of interacting with the large repositories of data available on the Web. For instance, instead of googling for “number of google employees” (incidentally, it isn’t until the 4th result down that you get […]
Talking Like a Google Insider
Using Google engineers’ terminology will help you look like a search industry insider. For example, talk about “signals” rather than SEO “factors”. Describe weak, undifferentiated content as “thin” (as in a “thin affiliate”). Work “canonicalization” into a sentence at least once every 5 minutes. Share your enthusiasm for “shingles” (yeah, NOT the disease). Speak in […]
Canonical Tag Not Yet Reliable
I’m a big fan of the new canonical tag (er, element, to be more technically correct). It’s a powerful tool for dealing with duplicate content. But it’s not exactly reliable yet. Google wants us use it as if it were. Unquestionably, it’s a signal. But it can be ignored, even when it should clearly by […]
What?! A Search-Hostile Site That Still Ranks Well
This article was originally published under Search Engine Land. What follows is a rant, which is something I rarely, if ever, do. Itโs done in the spirit of fun, so donโt take it too seriously. Enjoy! I feel like the grandpa who laments in a crotchety voice to his grandkids: โNobody ever writes letters anymore! […]
SEO Report Card: eHobbies.com โUncommonly Sophisticatedโ
This article was originally published under Practical Ecommerce. This month eHobbies.com is up for review. Ken Kikkawa, CEO of eHobbies, submitted the site for grading. I have to say I was impressed. Chief executive officers of companies that large โ #364 on the Internet Retailer 500 list for eHobbies โ are usually too high level […]
The top online faux pas
This articleย was originally published under Multi-Channel Merchant. Make no mistake, Web marketing is, well, a tangled web. Designing a site that serves business needs and customer needs, and converts and drives, revenue is challenging enough. But mastering the online channels that drive customers to a site is a monumental undertaking. The different disciplines of e-commerce […]
