Monitoring Social Media for Breaking News, Events
Hello from the Web 2.0 Expo in NYC. Yesterday I presented “Best Kept Secrets to SEO Success”, where I shared some of lesser known tricks, tools, and techniques. One of the sessions I attended after mine was finished was “Monitoring Social Media for Fresh, Contemporary and Reliable Sources” presented by Andrew Baron, founder of the […]
Natural Search Tactics for Retailers
On Tuesday I gave two presentations at the Shop.org Annual Summit. First was “Natural Search Tactics for the Retailer” with fellow panelists Ken Jurina from Epiar, Jenny Schlueter from Dell, and Ian McAnerin from McAnerin International. It was a very tactical session – focused on tools, tips and techniques. Ken covered keyword research, Jenny covered […]
DishyMix Podcast Interview
I was interviewed by Susan Bratton for the DishyMix podcast several weeks ago while I was in San Jose for SES. That interview is now live. It was a lot of fun. Listen to it here. There’s also a transcript available. We talked about SEO (particularly for blogs and bloggers) and a range of social […]
Leveraging Your Affiliates for PageRank
Affiliate networks like CJ use 302 redirects, even though they know that blocks the flow of PageRank to the merchant. And that’s not going to change anytime soon — if ever — because the networks’ loyalty is to the affiliates, not to the merchants. If merchants profited from affiliate links in terms of rankings improvements, […]
My Favorite Command Line โHacksโ โ for Power Users (Geeky!)
I’m on a Mac and I love working from the command line (i.e. from within the Terminal or iTerm). Here is a random collection of some of my favorite “hacks” (time-saving tips and tricks), which will also work not just on Mac OS X, but in Linux/Unix distributions such as Ubuntu and with whatever shell […]
Affiliate programs that pass link gain (PageRank)
Most affiliate programs do not benefit search engine rankings because the link from the affiliate to the merchant doesn’t count as a “vote.” Thus, the merchant will not see a benefit in their Google PageRank and consequently in their search engine rankings. For example, any merchant using LinkShare or Commission Junction will not see such […]
Our Web 2.0 corporate website
It is amazing what you can achieve in regards to SEO just by reaching into your Web 2.0 toolkit. A corporate brochure is about as Web 1.0 as you can get, yet even brochureware can be transformed in ways you may never have thought possible and boosting search visibility in the process. To prove that […]
Squandering Your Crawl Equity: Donโt Do It!
A couple weeks ago I spoke at Search Engine Strategies San Jose on Long Tail SEO Tactics (here’s my Powerpoint, btw, if you’re interested) and at SEOMoz Expert Training on the topic of Site Architecture and Internal Linking (download Powerpoint), and I found that I was addressing the same key issue to both audiences. That […]
Catch this video of the Teen Entrepreneurs Panel at Ypulse
I shot the following video of teen entrepreneurs Chloe Spencer of the Ultimate Neopets Cheats Site (my daughter!), Juliette Brindak of Miss O & Friends, Jared Kim of WeGame and Angela McBride, a.k.a. Asuka Martin in Teen Second Life presenting on the “Totally Wired Superstars” panel (moderated by Ypulse founder Anastasia Goodstein) at the Ypulse […]
