Case Sensitive Google Queries
I’ve always taught in SEO training sessions that Google queries are case-insensitive. Indeed, Google states this in their online documentation in no uncertain terms: Google searches are NOT case sensitive. All letters, regardless of how you type them, will be understood as lower case. For example, searches for george washington, George Washington, and gEoRgE wAsHiNgToN […]
YouTube and Video Optimization
From a social media marketing standpoint, YouTube isn’t an ideal social site because of the way it hoards PageRank (video pages can’t have external links on them, and external links are nofollowed everywhere anyways, including on your user page), so it can’t be leveraged to increase your site’s rankings in the same way that a […]
