Pulling in StumbleUpon Traffic
If you’re a search marketer and you dabble at all in social media, there is one program you’re probably already taking advantage of: StumbleUpon. StumbleUpon gives some great returns with a relatively small time investment. I’ve discussed StumbleUpon before, in the context of an interview with social media guru Neil Patel, but let’s take a […]
I Just Fired My Virtual Assistant
Best-selling author Tim Ferriss is one of my heroes. His book, The 4-Hour Workweek, was an inspiration to me. In my podcast interview of him, he dispensed some life-changing advice. So when I saw that Tim had laid out a plan on his blog for outsourcing one’s inbox and never checking email again, I was […]
Fake Steve Jobs: A Keynote You Gotta See
My favorite keynote at the Web 2.0 Expo last week was from one of my favorite bloggers — the Forbes columnist Daniel Lyons, aka “Fake Steve Jobs.” It’s an amazing story, how a joke turned into an Internet sensation and then a book deal. And the way Lyons tells it, it’s uproariously funny. The 8-minute […]
The โHiddenโ Text of a Title Tag: An Exploit for Search Engine Spammers?
The most important on-page factor for SEO is the title tag — that bit of text between the <title></title> tags. There are already some outstanding articles out there on how to craft successful title tags — specifically, Netconcepts’ own Brian Brown has a two-part guide on successful title tag strategies (part 1 and part 2) […]
Yahoo Suggest vs Google Suggest
As I mentioned over on Searchlight, Yahoo Suggest is a quick-n-dirty, free keyword research tool that can serve as a nice alternative to Google Suggest. Google Suggest has Yahoo Suggest beat for convenience if you have the Google Toolbar installed, since you just start typing keystrokes into the toolbar’s search field and it displays a […]
Twitter and the Web 2.0 Expo
I’m in San Francisco for the Web 2.0 Expo. Tomorrow morning I present a 3 hour workshop on SEO/SMO along with co-presenter Muhammad Saleem. Then on Wednesday afternoon I present a breakout session titled “Best-kept Secrets to SEO Success: the Art and the Science.” This year I’ve come to the Web 2.0 Expo armed with […]
Domains, URLs, and SEO Gotchas
When I spoke at SMX West in February on the “Unraveling URLs and Demystifying Domains” panel, I got pretty geeky with the regular expressions, rewrite rules, conditional redirects, and so on. I won’t geek out so much here in the post, so no I won’t be going into pattern matching gotchas that can make your […]
Twitter Woes
As I have said before, Twitter is great! But with great things there are always downsides. With Twitter, these downsides come in a couple forms. The first and most obvious is that it can be a time drain. I don’t know how Robert Scoble has the time to follow 20,000 people on Twitter. According to […]
AdWords Domain Aliasing Can Cause Duplicate Content Issues
Howie Jacobson, author of AdWords for Dummies, asked me about the SEO implications of aliasing multiple domain names to one IP address as a workaround for Google’s new AdWords rule change. As of April 1st, Google no longer allows a display URL in your Google ad if it redirects to a different domain name. This […]
