Two words: โmobileโ and โlocalโ
Yesterday’s keynote at Web 2.0 Expo featured an interview of Eric Schmidt, CEO of Google Inc. by John Battelle. John asks such great questions. I really enjoyed the session, but I kept finding myself distracted by Eric’s horrific outfit; it was reminiscent of Mr. Rogers (remember “Mr. Rogers’ Neighborhood?”). He needs a fashion consultant. Heaven […]
SEO: Metrics That Matter
This article was originally published under Practical Ecommerce. Out with the old, in with the new. In terms of SEO, whatโs falling by the wayside? Obsessively watching indexation numbers and rankings on โtrophyโ keywords (like the one you know the CEO always checks first thing in the morning). Worrying yourself sick over โduplicate content penalties.โ […]
SEO Report Card: Change Home Page Links
This article was originally published under Practical Ecommerce. This month’s selectee, Millcraftfurniture.com, is an outdoor furniture manufacturer operating a small (less than 100 pages) MIVA Merchant-powered ecommerce site. Its rankings are in the doldrums. The store does not appear in the first 100 listings in Google for critical terms “Adirondack chairs” and “Adirondack chair.” This […]
Critique Part Three: Search Engine Optimization
This article was originally published under Practical Ecommerce. The Problem: Long, complex URLs create search engine indexing issues. The Fix: Rewrite the URLs to eliminate “stop characters” from the URLs. You might wonder, “why bother?” when the dynamic pages are clearly getting indexed. Even so, studies undertaken by my company, Netconcepts, show that sites with […]
