Search Friendly CMS Does Not Equal Search Optimized One

This article was originally published under Search Engine Land. Having a supposedly โ€œsearch engine friendlyโ€ website isnโ€™t all itโ€™s cracked up to be. In fact, it can be quite a disappointment. Thatโ€™s because itโ€™s not the same thing as being โ€œsearch engine optimized.โ€ Iโ€™ve seen the words โ€œsearch engine friendlyโ€ bandied about quite a lot, […]

SEO Report Card: Error Pages Create Big Issues

This article was originally published under Practical Ecommerce. Modernmini sells modern-style babies’ and children’s furniture, toys, bedding and more. Its site is powered by the Zoovy platform. Founder Pazit Kagel, a designer and mother of three, requested a site grade, and I’m happy to oblige. The URLs contain session IDs โ€” a no-no for SEO […]

SEO: Link Baiting Tips To โ€˜Juiceโ€™ Your Site

This article was originally published under Practical Ecommerce. Link bait, simply put, is content that is so funny, so interesting, so useful, or otherwise remarkable that it becomes irresistible to bloggers and website owners, who set up links from their pages to the original material. Iโ€™ve seen link bait take the form of Top 10 […]

Internet retailersโ€™ who blog: doing it right

The article “A Marketing Geyser: E-retailer blogs aid branding, marketing and search, as long as they stay on message just came out in this month’s issue of Internet Retailer. A great article about how retailers are taking advantage of blogging for marketing purposes. I’m quoted in the article, and so are our (Netconcepts’) clients: Steve […]

The Art Of SEO For Wikipedia & 16 Tips To Gain Respect

This article was originally published under Search Engine Land. Wikipediaโ€™s importance as an authority site is undisputed. Itโ€™s at the point where it seems a bit ridiculous how often Wikipedia shows up in the first page of Google for just about every search imaginable. In many cases, these Wikipedia entries are extremely light on content. […]

SEO Report Card: Need Pages At Product Level

This article was originally published under Practical Ecommerce. One site review request really stood out in this monthโ€™s batch. Kyle Kano is the owner and operator of The Honey Jar, and he is just 17 years old. Kyle got the idea for his online business when, on a family trip to Colorado, he noticed a […]

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