What an amazing time to be alive!
I love this description of the World Wide Web of today, from Kevin Kelly in his recent Wired article We Are the Web: The scope of the Web today is hard to fathom. The total number of Web pages, including those that are dynamically created upon request and document files available through links, exceeds 600 […]
Offensive Ads – Virtus Crosses the Line into Very Bad Taste
I don’t know about you, but I found this ad (on the right) by Virtus Communications disturbing and downright offensive. It was in the print brochure for the Italian Film Festival which took place the first half of this month in Christchurch, New Zealand. I wonder what the heck the company was thinking when they […]
Free e-book on how to do keyword research
One of our favorite services for keyword research is WordTracker and they have come out with a new e-book all 75 pages packed with tips and techniques for doing keyword research. Contributors to the ebook include Bryan Eisenberg, BL Ochman, Kevin Lee and Nick Usborne. Download the keyword research guide here.
What happened when etailers dove into blogs, podcasts, and RSS
I’m finally getting a chance to blog my panel session which took place last week in Las Vegas at the Shop.org conference. The session was titled “Alternative Marketing: What Happened When Etailers Dove into Blogs, Podcasting, and RSS” Moderator: (yours truly!) Panelists: Seth Greenberg, CEO, eHobbies Pinny Gniwisch, Founder & EVP Marketing, Ice.com Steve Spangler, […]
Online retailer and first-time attendee reflects on Shop.org
Steve Spangler of SteveSpanglerScience.com leapt in boots and all! First time attendee and speaker on my panel “What Happened when eTailers dove into Blogs, Podcasting and RSS” at Shop.org in Las Vegas last week, Steve didn’t let the thought of mingling with billion dollar online retailers intimidate him. And he has a message for all […]
Paid search optimization tips for the holiday shopping season
Got some nice holiday paid search optimization tips in an email campaign from LookSmart. They started out stating the obvious, that the holidays are a crucial time. But here’s a good stat to drive the point home: according to a WebTrends study, one out of five retailers surveyed by WebTrends said that the holiday season […]
Writing a Creative Brief
A good creative brief is essential to a successful website development project. The creative brief lays out the proposed visual design directions to explore, the objectives of the upcoming creative exploration, the audience, the “story” the site should tell, the tone and imagery that the site should take on. Nick Usborne, author of the excellent […]
Google Video vs. YouTube
I have to say I prefer YouTube over Google Video, although the audio tends to be out of sync with the video, it’s hard to locate the gems from all the crap, a lot of the comments are “if you liked that then check out this video” spams, and you can’t download the videos for […]
Will RSS overtake email as a marketing channel?
RSS seems unlikely to stage a takeover anytime soon, according to panelists at a MarketingProfs Thought Leaders Summit on email marketing held earlier this year. Rok Hrastnik, owner of MarketingStudies.net and author of the seminal e-book on RSS, “Unleashing the Marketing and Publishing Power of RSS had this to say: Given the relative maturity of […]
