Aw, shucks! Another award for little oleโ Netconcepts?
Our research report “The State of Natural Search Engine Marketing for Catalogers” was recognized with an Honorable Mention in the IT Services category in the Bitpipe’s Third Annual White Paper Awards IT Services. Drinks all around! Woohoo! ๐
Screencast #2: the SEO-Links extension for Firefox
SEO-Links is one of my favorite Firefox extensions. I use it all the time to gauge how successful and how SEO-savvy a particular link advertiser is. In this, my second screencast, in all of about 4 minutes, I show you how to install and use this handy plug-in (umm, I mean, extension). Once SEO-Links is […]
Seth Godinโs top 5 predictions for 2006
Web guru Seth Godin has revealed his top five predictions for 2006: 1. Inventory of adsense begins to catch up with demand 2. Thumbnail photos show up in adwords 3. Web pages get DRAMATICALLY better at teaching and interacting 4. Several large marketers cease to do TV 5. The Supreme Court bans email attachments.
Mechanical Turk not exactly new
It is interesting that Amazon.com has launched a new program called the Mechanical Turk where people in the world can earn small amounts of money doing tasks that are not suited to computers/artificial intelligence. Amazon bills it as “artificial artifical intelligence.” So, if you wanted to have a whole bunch of images organized and tagged, […]
Blogging for Business โ Retailers slow on the uptake
So far, retailers have been slow to take up blogging but I do think they will come around. Because so few are doing it, it gives a huge PR advantage to those retailers who are blogging. For example, ehobbies.com has been mentioned in the New York Times and USA Today, even though they’re off to […]
Sponsorship deal signals more than drive-by for Lexus
Automotive company Lexus (more accurately, Southern California Lexus Dealers) has signed a 26-week deal to sponsor podcasts at public radio station KCRW in Santa Monica, California. The deal is based on CPM (cost per thousand) which means Lexus will be paying for the actual number of downloads the podcast will get. The company’s links and […]
Card sorting your way to usability success
Card sorting is a user testing technique that gives you an insight into how your users group items together, so that you can organize your site as intuitively as possible. Card sorting can help identify not only the most logical paths through your site, but also ambiguous or cryptic terminology that should be reworded. Your […]
A9 a goldmine for book hunters, but much more
Hereรขโฌโขs an oft-overlooked search engine that you may want to take a look at. A9 is currently using Google for its web search, but it has got built-in book search as well. It searches the entire text of a huge library of books digitized by Amazon.com. So it’s a tool for mining for online and […]
My daughter, the budding young search engine optimizer
I was describing the other day to my 14-year old daughter Chloe about how websites make money by displaying Google ads. Faster than you could say “AdSense” she abandoned her idea of starting a dog walking business and embarked on building a website about cheats, tips, giveaways, backgrounds etc. for the hugely popular Neopets.com. It’s […]
