Link buying – ethical or unethical?
A pet peeve among panelists in a recent SEO Thought Leaders Summit was the engines’ opposition to the tactic of link buying. Christine Churchill had some wise words to share about link buying: Search engines like to take the hard line and categorize things as either black or white. In some cases, they are actually […]
Understand how you are read
If you don’t make it easy for your content to be read, chances are someone will. A fascinating study by the Poynter Institute, called Eyetrack III, revealed some interesting information about how web surfers read a web page. How the human eye moves across a webpage Eyetrack shows that the top-left of a page is […]
What’s wrong with Google Sitemaps
Last Friday it seemed like the whole blogosphere was abuzz with the news that Google unveiled its new Google Sitemaps service, a free inclusion service where you publish an XML file of your site pages to Google so its spider can get a better sense of what to crawl of your site. This is good […]
When will Google, Yahoo, MSN, and Ask Jeeves start indexing RSS feeds properly?
I find it a bit unbelievable that the major search engines Google, Yahoo!, MSN Search, and Ask Jeeves still don’t offer RSS feed searching combined with RSS search results feeds as part of their Web search. Specialized RSS feed search engines like Feedster, PubSub and Technorati have risen to the occasion, filling the void left […]
Control your RSS URLs; the right way to move to and away from Feedburner
I’m guest blogging over at Problogger.net, and my recent post Are you letting Feedburner hold you hostage? generated some interesting discussion, including several comments from Feedburner itself. In fact, Eric Lunt from Feedburner formulated a thoughtful response within his own blog. To summarize my points: Don’t publish to the world an RSS feed URL that […]
Are we alone in the universe?
I don’t think so. First, a disclaimer: yes, I am a fan of Star Trek and Stargate (both the SG-1 and the Atlantis series). And no, I’m not a crazy Trekkie who wears a Star Trek uniform in public. Anyways, I was just watching the documentary DVD Universe over the weekend. It’s a little dated […]
Get ready for the RSS tipping point
I’ve been evangelizing the use of RSS for marketing for a while now (like here and here). True, it’s mainly just the early adopters who are subscribing to RSS feeds (about 5% of online Americans, according to Pew), but that’ll change quickly and definitively once Microsoft incorporates RSS into its Internet Explorer browser. Not surprisingly, […]
Wikis for marketing
Imagine launching a website that your readers can actually edit. That in a nutshell is a “wiki.” Sound scary? Sometimes it goes horribly wrong. For instance, the LA Times launched a wiki for their editorials, then promptly removed it after it started getting defaced. But then there are some amazing successes. The most oft-quoted wiki […]
Executive summary of the Blogs for Marketing thought leaders summit
My executive summary of the MarketingProfs thought leaders summit on “blogs for marketing” has been published on MarketingProfs.com as a two-part article series (part 1 came out last week, part 2 came out this week): A Business Case for Blogging: Thought Leaders on Marketing Blogs (Part 1 of 2) A Business Case for Blogging: Thought […]
