Taking full advantage of CSS
CSS (Cascading Style Sheets) offers many more benefits beyond that of streamlined web pages with table-less layouts and precise positioning (no more transparent 1-pixel spacer GIFs!), mentioned in my previous post. Indeed, that’s just scratching the surface of CSS. Here are some more clever things you can do with CSS to get your website really […]
Ecommerce Best Practice Tip #5 โ Streamline your site
Is your ecommerce site a breeze to use? Is it fast to download? Does it render (paint) quickly on the screen? If not, is the HTML at least built to display the most important parts of the page first? You can trim precious seconds off the download time by removing superfluous HTML code, optimizing your […]
Etail Search Engine Optimization Awardsโฆ That was bizarre
Attending the Etail Awards dinner tonight at the Etail Conference in Fort Lauderdale, I was surprised to hear that Land’s End won in the search engine optimization category. Not because they didn’t deserve an award. They certainly do; they’re a great company and a true innovator in the online space, but because the award was […]
How to Become a Google Power Searcher
The first part of my MarketingProfs.com article series called “Unlocking Google’s Hidden Potential” is now available for MarketingProfs premium subscribers. The article provides tools to improving your Google search skills, including: word order, wildcards, Boolean logic, stemming, synonym searches, and much more.
Googling Searching โ my part 2 now on MarketingProfs
Part 2 in my 4 part series on Google power searching has just been released on MarketingProfs.com. This installment covers the range of advanced search operators, including site:, filetype:, inurl:, intitle:, cache:, info:, etc. and their application.
Caveat Emptor (Bidder Beware) โ Google AdWords contextual ads gone wrong
Google’s contextual advertising technology that they picked up with the Applied Semantics acquisition isn’t flawless. It’s not always in the best light that your brand gets displayed within sites subscribing to the Google AdSense program. Take for instance the case where a web page featuring a story about a hacked up body in a suitcase […]
Optimizing your search engine advertising
DoubleClick’s Smart Marketing Report in a recent interview of Jamie Crouthamel, president and CEO of Performics, were treated to some words of wisdom on how to launch and optimize a paid search advertising program. Here’s some of the takeaways I got out of the interview: Build out your keyword portfolio. Incorporate product names, product numbers, […]
Yahoo! is blogging
Yahoo! now has a corporate blog, Yahoo! Search Blog. I’ve been a fan of an unofficial Yahoo blog, namely that of Yahoo employee Jeremy Zawodny, for a while now. But it’s good to see the company embracing blogging in an official capacity.
Shopping cart abandonment is up
DoubleClick’s second quarter 2004 E-commerce Site Trend Report is out. And according to it, shopping cart abandonment is at an all-time high: 57% of all carts, up from 45.9% a year ago. Furthermore, those who return to their abandoned carts are doing so with less frequency: 26.5% of sales were attributable to those returning to […]
