Microsoftโ€™s lackluster new MSN Spaces blogging service

Microsoft is getting into the free blog hosting game, ’embracing and extending’ Google’s success with its Blogger.com service. But unfortunately for Microsoft, popular opinion is that MSN Spaces is no great shakes. Melissa Della puts forward her view.

A silly way to fight email spam

It wasn’t more than a few weeks ago that I was ribbing Lycos for getting into the search engine optimization business. Well they’ve surprised me again with yet another off-the-wall idea: creating a spam vigilante screensaver called “Make Love Not Spam” that overwhelms spammers’ web servers with garbage traffic. What were they thinking? This idea, […]

Googleโ€™s new keyword suggestion tool

Undoubtedly the brand new Google Suggest service was built for the benefit of users not SEOs (search engine optimizers), but us SEOs can certainly appreciate the elegance and utility of Google’s new creation. The way Google Suggest works: start typing and it suggests search keywords. With a few keystrokes you have alternate search terms (keywords) […]

Fascinating problem with email clicktracking

I thought this was pretty cool: realsimpleshopping.com allows you to get your shopping offers through RSS. What this means is that personalized cabelas.com email campaigns get posted to realsimpleshopping and then untold numbers of people will start opening and clicking on that email, like this one for example. I wonder if Cabela’s and other online […]

Do Google AdSense ads cheapen your site?

Does displaying Google AdSense ads on your web pages cheapen your site? Not in my opinion. Some of the most reputable sites prominently display Google adverts on their pages. For example, see example pages on NYTimes.com (the “Advertiser Links” section near the bottom of the page is AdSense) and Oreilly.com. The only danger with AdSense […]

Title tag enticements

Title tags are one of the easiest and biggest impact things you can do for SEO. Not only that, title tags are also very effective in enticing the searcher to click on your listing rather than someone else’s. To maximize that clickthrough here are three quick and easy tips: Include a call-to-action like “Buy now” […]

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