Image: “Members Only” (CC BY-SA 2.0) by healthserviceglasses It’s important to give value to people who visit your website. But should you really give all your best knowledge and insights away for free? Of course not! Starting a membership site ensures you get paid for the good stuff. It’s also a great way to take control of your […]
10 Content Tips for Live Streams Your Followers Will Love
Photo: “Bosch Live 2” (CC BY 2.0) by dylan garton Marketers have increasingly turned to video to get their message out over the last few years, but a particular subgenre of video content has developed a significant amount of buzz around it: live streaming. For those that think live streaming is only for gamers or podcasters, think again! Brands […]
7 Insanely Clickable Buzzfeed Headlines and What You Can Learn From Them
Image: Pexels No matter what you think of Buzzfeed, you have to admit that they know viral content. They are masters of the irresistible headline: that link that you just have to click. Viral content is a hard thing to predict. However, Buzzfeed’s ongoing success points to the fact that they know what works. Of […]
7 Proven Ways to Differentiate Your Brand Online
Source: Quora What sets you apart from your competitors? When someone googles your product, are they going to find a bland website that looks like everyone else’s—or, will you dazzle them with your difference? In our Internet age, your website is the first place many customers are likely to encounter your brand. If you come […]
7 Tips for Creating Killer Content People Will Love
By Wilson Afonso from Sydney, Australia (Just browsingUploaded by JohnnyMrNinja) [CC BY 2.0], via Wikimedia Commons You have a website. Now you need content. Good content, of course! But what does that even mean? Well, first you want people to read your content. Second, you want people to enjoy it. And last (but not least) […]
Stop What You’re Doing & Listen to These 8 Epic Marketing Speak Episodes
There are plenty of great perks to being a leader in SEO. I travel to exotic locations to speak at conventions around the globe. I write books to share my knowledge with others (and get to call myself an author too). But one of my favorite parts of the job is hosting two weekly podcasts, […]
5 Reasons Why Your Podcast Will Fail
I’ve been podcasting for over a decade now, and I love it. Through my two podcasts, Marketing Speak and The Optimized Geek,I have met dozens of fascinating people, explored topics of personal interest, and had whole new worlds of knowledge opened up to me. I recommend it to anyone who’ll listen. (No pun intended!) Podcasting […]
Bumper Sticker Wisdom
Here are some cute bumper stickers that caught my eye recently: Miracles happen. Sh*t happens. It’s a package deal. Spiritual people inspire me. Religious people frighten me. So many men, so many reasons to sleep alone. Will somebody please give George W Bush a bl**job so we can impeach him
Art of the Link Bait
If you have been around social media marketing for any amount of time, you have heard the term “link bait.” It’s a great way to gain traffic, readership, and rankings — but what actually is it? Link bait refers to something that grabs the attention of the blogosphere and makes people want to link to […]
Your website, powered by WordPress
Remember those old commercials… “This is your brain. This is your brain on drugs.” ? Well, if you do, then just imagine a take-off on the commercial… “This is your website. This is your website on WordPress.” But in this version, imagine the latter is an Olympic weightlifter on steroids. If I hadn’t made the […]
