One of the greatest skills you can learn as a marketer is how to write a compelling headline that inspires the reader to take action. Whether you’re creating a video on Facebook live or an opinion piece for the New York Times, the headline is the first thing people see. And, it’s often the only […]
5 Dangers of Marketing on reddit
How many marketers have been lured by siren song of reddit, only to have been downvoted, banned, or seen their brand smashed upon the rocks? What at first seems sexy—a site frequented by savvy tastemakers who often make or break viral content or kickstart the next big internet trend—can quickly become a disaster when marketers […]
How to Develop Killer Content Marketing Ideas in 3 Simple Steps
It is a simple fact that if you run a business today, you must also run a website that houses engaging content. As has been said many times, brands are now publishers. For companies that have a marketing team or expertise in creating content, this is no problem at all. For those that don’t, it […]
5 Ways to Generate Leads and Sales With Your Podcast
If you’ve been paying attention, you’ll know that podcasting is huge right now. It’s so popular, I don’t even need to quote a bunch of stats at you. If you’ve looked at the internet in the last year, then you’ll just know. Starting a podcast is great for a whole host of reasons. First off […]
5 Things You Should Be Doing if You Want to Succeed on Social Media
For marketers, social media is both a blessing and a curse. We spend precious time crafting posts in the pursuit of likes, retweets and mentions—only to come up empty handed. While we may have thousands of followers on Twitter and Facebook, the reality is that only 5 to 10 percent of our followers see our […]
5 Marketing Lessons From a Pool Guy That Will Blow Your Competitors Out of the Water
When it comes to online sales techniques, it’s easy to get stuck in bad habits. This is especially true if you’ve been in business for a long time. You find something that works, and you stick to it. You probably know the lesson of Seth Godin’s Purple Cow. Unfortunately, your competitors are often using the […]
How to Start a Membership Website on WordPress
It’s important to give value to people who visit your website. But should you really give all your best knowledge and insights away for free? Of course not! Starting a membership site ensures you get paid for the good stuff. It’s also a great way to take control of your revenue stream, and not have […]
10 Content Tips for Live Streams Your Followers Will Love
Marketers have increasingly turned to video to get their message out over the last few years, but a particular subgenre of video content has developed a significant amount of buzz around it: live streaming. For those that think live streaming is only for gamers or podcasters, think again! Brands as diverse as Dunkin Donuts, Nissan, […]
7 Insanely Clickable Buzzfeed Headlines and What You Can Learn From Them
No matter what you think of Buzzfeed, you have to admit that they know viral content. They are masters of the irresistible headline: that link that you just have to click. Viral content is a hard thing to predict. However, Buzzfeed’s ongoing success points to the fact that they know what works. Of course, they […]
7 Proven Ways to Differentiate Your Brand Online
What sets you apart from your competitors? When someone googles your product, are they going to find a bland website that looks like everyone else’s—or, will you dazzle them with your difference? In our Internet age, your website is the first place many customers are likely to encounter your brand. If you come across as […]
