Redirects: Good, Bad & Conditional
This article was originally published under Search Engine Land. Whenever you make changes to a web site, one of the most important considerations should be how to use “redirects” to alert the search engine to your changes to avoid having a negative impact on your search rankings. Whether you’re moving pages around, switching CMS platforms, […]
An insider’s perspective on Wikipedia and SEO
I had the pleasure of interviewing a well-respected Wikipedia editor who specializes in Wikipedia articles about search engine optimization. He also happens to be an SEO consultant. His name is Jonathan Hochman. The interview covers a range of things including how to build up your reputation as an editor, how to deal with people trying […]
How to Torch Your Links in 3 Easy Steps
Ranking too well in the search engines and want to give your struggling competitors a more level playing field? Then follow these 3 easy steps to alienate those who already link to you and torch your best inbound links… STEP 1: Collect a list of your backlinks and associated anchor text. STEP 2: Scrape WHOIS […]
All atwitter
This article was originally published under Multi-Channel Merchant. Just when you think you’ve gotten your head around blogging, along comes this whole “microblogging” phenomenon and the popular service that’s fueling the trend, Twitter. It’s impossible to have a casual conversation in any place where technophiles congregate without being pelted by talk about Twitter. So what is […]
