Avoiding Social Media Burnout
With the amount of time needed to stay at the top of the game in social media, it is inevitable that you will eventually burn yourself out. No matter how much you enjoy being on these sites, and no matter how good of friendships you have made, after a while it becomes tedious. This happens […]
What’s the Big Idea?
I was speaking with a friend recently who was sharing with me a web site idea. Quite honestly the idea wasn’t the greatest or maybe I just wasn’t that interested. Regardless, I have the same problem nearly every time someone tries to get me excited about their whizzbang new idea – they don’t know how […]
SEO Is Free So I Don’t Have To Budget For It!
It’s not unusual for prospects to be under the mistaken impression that natural search (SEO) is free. It takes ongoing investment, that investment comes at a cost, and that cost has to be budgeted for. But while these prospects are trying to hire our firm they are also sending us a very mixed message: “We […]
Case Sensitive Google Queries
I’ve always taught in SEO training sessions that Google queries are case-insensitive. Indeed, Google states this in their online documentation in no uncertain terms: Google searches are NOT case sensitive. All letters, regardless of how you type them, will be understood as lower case. For example, searches for george washington, George Washington, and gEoRgE wAsHiNgToN […]
YouTube and Video Optimization
From a social media marketing standpoint, YouTube isn’t an ideal social site because of the way it hoards PageRank (video pages can’t have external links on them, and external links are nofollowed everywhere anyways, including on your user page), so it can’t be leveraged to increase your site’s rankings in the same way that a […]
Welcome home: User-interface design tips for your home page
This article was originally published under Multi-Channel Merchant. When was the last time you took a good, hard look at your home page, including its load time, navigation structure, content and layout? A well-designed home page is essential to having a successful e-commerce business: it instills confidence, raises the level of engagement, increases search engine visibility, […]
