Intention: the next evolution in search?
If you think SEO is hard now, just wait until search engines start varying the results for each individual, depending on their profile, search history, geographic location, and now… mindset. Yahoo Mindset is Yahoo Labs’ foray into intent-driven search, where sorting of the results are partially dependent upon the searcher’s intentions (whether they are in […]
The power of a well-written article
Writing articles is a great way to improve your search engine positioning – in fact some of the top referring keywords come from articles. But do they produce leads? Possibly not, but articles are great for promoting your brand. You will be quoted in everything from college papers, class projects, theses, and blogs. Many of […]
Are you a member of the Invisible Web Club?
Despite the increasing use of search engine friendly URLs, custom meta tags and cleaner navigation, there’s a lot of web content out there that is inaccessible to the search engines. Perhaps it is in the “too hard basket” for many designers. In which case, perhaps you need a new designer! After all (repeat after me) […]
Link baiting your way to success
You’ve probably heard me say this before, that links are the currency of the Web, at least as far as search engines are concerned. Therefore, no links = no rankings, and lousy links = lousy rankings. I am speaking at a MarketingProfs virtual seminar on Feb. 16 on “Inside Secrets to Building Links for Online […]
BMW spams Google and gets slapped for it
Google has raised its mighty hand against automotive giant BMW AG by banning the bmw.de site from Google’s index. You can verify that this is indeed the case by conducting a site:bmw.de query. BMW was employing doorway pages and sneaky redirects, two no-nos mentioned in Google’s Webmaster Guidelines. To add insult to injury, Google engineer […]
Industry standards for online advertising on comparison shopping engines
January 23 was a momentous day in history. What was said and by whom will have significant, long-term beneficial impact on online advertising. It happened in Atlanta, although not all participants could make it on time due to bad weather at the airport. Representatives from search engines (Yahoo, MSN, AOL, Become, Shop.com), retailers (Sierra Trading […]
