Title tag enticements

Jan 3, 2006   //   by Stephan Spencer   //   Content, Conversion, Ecommerce, Search Engines  //  1 Comment

Title tags are one of the easiest and biggest impact things you can do for SEO. Not only that, title tags are also very effective in enticing the searcher to click on your listing rather than someone else’s.

To maximize that clickthrough here are three quick and easy tips:

  • Include a call-to-action like “Buy now” or “Free shipping”
  • Form a question
  • Don’t repeat keyword phrases. Not only does that look redundant from the searcher’s perspective but it also looks like keyword stuffing from the search engine’s perspective.

1 Comment

Leave a comment